Experience

TEMA Marketing Integral

• Spain
• Advertising Services
• 1 - 100 Employee

• Account director

  • Oct 2015 - Present

  Main clients: Sony Mobile, L’Oréal (Altadis, Philip Morris, Luxury, Active cosmetics, Professionnel, Consumer), Wonderbox, MásMóvil, El Corte Inglés)o Trade marketing campaign management and monitorizationo Loyalty program design and development (channel and consumer)o Integral point of sale activation strategy design o Alignment of sales activation plans to client needso Category managemento Pricing strategieso Cross-channel product positioning, communication, animation and promotiono Event organizationo New business developmento Budget control to meet client goalso Supplier negotiation, and agency coordination to meet promotional calendarManaging a direct team of 12 people. Show less

• Account supervisor

  • Jan 2008 - Nov 2015

  Main clients: Abbott, Philips Healthcare, Panasonic, Omega Pharma, Ambilamp, Orange, Cofareso External sales network and POS promoter coordination (outsourcing)o Sales network and POS sales representative trainingso Distribution channel space negotiationso Viability and business plan modelling studies across different sales and distribution channelso Staff selectiono Mystery shopper actions (point of sale, etc.) and business auditsManaging direct teams of up to 5 people, and external sales networks of up to 30 people. Show less

• Account executive

  • Nov 2003 - Jan 2008

  Main clients: BMW, Ecoembes, Italfarmaco, Sesdermao Team trainingso Test-driveso Market research and studieso Dashboard design, development and automation



ERISANA Law Firm

• Documentation, commercial and labour procedure management

  • Jan 2002 - Nov 2003

  o Documentation, commercial and labour procedure management o Documentation, commercial and labour procedure management