Experience

Global Connections for Women Foundation (GC4W)

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Web and Data Analyst

  • Sep 2023 - Dec 2023

  New York, United States ·Utilized Google Analytics and Google Ads for website performance analysis, generating comprehensive reports on user acquisition, engagement, and behavior. Facilitated informed, data-driven decisions, enhancing user experience. ·Developed and oversaw a bespoke Google Ads campaign, effectively grouping key ads and designing tailored ad content, incorporating site link extensions, primary keywords, and dynamic insertions. This strategy notably increased ad relevance and campaign… Show more ·Utilized Google Analytics and Google Ads for website performance analysis, generating comprehensive reports on user acquisition, engagement, and behavior. Facilitated informed, data-driven decisions, enhancing user experience. ·Developed and oversaw a bespoke Google Ads campaign, effectively grouping key ads and designing tailored ad content, incorporating site link extensions, primary keywords, and dynamic insertions. This strategy notably increased ad relevance and campaign effectiveness. Conducted thorough search projection analysis and offered strategic budgeting advice, determining cost-effective keyword ranges to optimize advertising expenditure. Show less



HungryPanda Ltd 熊猫外卖

• United Kingdom
• Technology, Information and Internet
• 300 - 400 Employee

• Marketing Operations Intern

  • Jun 2023 - Sep 2023

  New York, United States Hungry Panda Ltd Marketing Operation Intern • Collaborated with the city marketing department of 5 people to develop and execute diverse marketing initiatives, and boosted the App's new user base of over 2000+ new users in Jersey City • Oversaw ground marketing personnel, ensuring accurate data collection and analysis via Excel for implementation strategies, and providing recommendations for the ground marketing events • Proactively managed over 10 WeChat communities, driving daily… Show more Hungry Panda Ltd Marketing Operation Intern • Collaborated with the city marketing department of 5 people to develop and execute diverse marketing initiatives, and boosted the App's new user base of over 2000+ new users in Jersey City • Oversaw ground marketing personnel, ensuring accurate data collection and analysis via Excel for implementation strategies, and providing recommendations for the ground marketing events • Proactively managed over 10 WeChat communities, driving daily interactions and implementing promotional efforts to elevate daily active users and customer satisfaction • Spearheaded social media presence by actively posting on platforms like RED. Successfully recruited over 50 influencers and key opinion leaders to enhance the platform restaurant's reputation and exposure Show less



perfume.com

• Retail
• 1 - 100 Employee

• Facebook Ads Campaign Lead

  • Apr 2023 - May 2023

  New York, New York, United States •Directed a skilled team in a highly successful two-week Facebook advertising campaign for a premium fragrance brand, overseeing a budget of $500 and delivering an impressive return with a total sales figure of $25,265.22. •Demonstrated exceptional capability in optimizing ad expenditure, and refining audience targeting to enhance demographic engagement and campaign effectiveness. •Leveraged Facebook's analytical tools for ongoing campaign monitoring and adjustment, ensuring agile… Show more •Directed a skilled team in a highly successful two-week Facebook advertising campaign for a premium fragrance brand, overseeing a budget of $500 and delivering an impressive return with a total sales figure of $25,265.22. •Demonstrated exceptional capability in optimizing ad expenditure, and refining audience targeting to enhance demographic engagement and campaign effectiveness. •Leveraged Facebook's analytical tools for ongoing campaign monitoring and adjustment, ensuring agile marketing responses to live data and maximizing campaign performance. •Produced detailed campaign analysis reports, offering insightful recommendations for future marketing initiatives, underpinned by a robust analytical approach to drive continuous improvement. Show less



ZELEX(Suzhou Chunzhi Technology CO. Ltd.)

• Marketing Manager

  • Mar 2021 - May 2023

  Suzhou, Jiangsu, China • Responsible for brand official social media accounts running including Twitter, Facebook, Instagram etc.; grew followers up to 500x and engaged with current followers • Developed new marketing channels including Discord, worked towards building a more substantial customer community • Led the monthly new products marketing meeting, responsible for the new products promotion proposal and execution • In charge of the brand external collaboration, including cooperating with influencers… Show more • Responsible for brand official social media accounts running including Twitter, Facebook, Instagram etc.; grew followers up to 500x and engaged with current followers • Developed new marketing channels including Discord, worked towards building a more substantial customer community • Led the monthly new products marketing meeting, responsible for the new products promotion proposal and execution • In charge of the brand external collaboration, including cooperating with influencers, reached more than 300k views on Youtube; worked with media channels to expand the brand influence Show less



Tencent Research Institute, Tencent

• Content Planing Intern

  • Sep 2020 - Nov 2020

  Shenzhen, China · Independently selected the topic, shot, edited and packaged the video contents for Tencent Research Institute Channels ·Responsible for updating the mobile edition of Internet Frontier--- the enterprise journal of Tencent Research Institute •Modified the interview scripts of Tencent Research Institute's interview project, collated, summarized the modification opinions and communicate with video suppliers •Coordinating with Tencent News for a live interview project, communicating… Show more · Independently selected the topic, shot, edited and packaged the video contents for Tencent Research Institute Channels ·Responsible for updating the mobile edition of Internet Frontier--- the enterprise journal of Tencent Research Institute •Modified the interview scripts of Tencent Research Institute's interview project, collated, summarized the modification opinions and communicate with video suppliers •Coordinating with Tencent News for a live interview project, communicating contents censorship with the technical suppliers;The fourth live broadcast of this series reached over 700,000 views Show less



Boston University

• United States
• Higher Education
• 700 & Above Employee

• Social Media Assistant

  • Sep 2019 - Jul 2020

  Boston, Massachusetts, United States • Responsible for the official social media accounts running including Twitter, Facebook, Instagram, etc.; grew followers up to 1.4x, engaged with current followers, and worked toward building a more substantial community • Crafted monthly social media analytic reports, communicated visualized data-driven insights, and gave recommendations to the head of the department • Operated live streams on Facebook and Instagram of the EMS conference Individual Freedom Versus the Hidden Persuaders… Show more • Responsible for the official social media accounts running including Twitter, Facebook, Instagram, etc.; grew followers up to 1.4x, engaged with current followers, and worked toward building a more substantial community • Crafted monthly social media analytic reports, communicated visualized data-driven insights, and gave recommendations to the head of the department • Operated live streams on Facebook and Instagram of the EMS conference Individual Freedom Versus the Hidden Persuaders and The Ph.D. open house attracted nearly 300 views • Created photo and video content, attracted more than a thousand views of the first promotional video Show less