Digital Project Manager

• Oct 2022 - Present

Senior Digital Account Manager

• Nov 2021 - Oct 2022

Account Manager

• Jan 2020 - Nov 2021

Account Manager

• Jan 2019 - Jan 2020

- Developed strong client relationship building skills through regular communication touch-points, accountability for agreed deliverables and a trusted ability to communicate these priorities and deadlines to the internal team to successfully deliver a project. This is true in terms of 121 communications with clients, but also in working alongside other agencies and IT teams for that same client. - Knowledge and understanding of digital marketing strategy and activity across PPC, SEO, CRO and copywriting teams, as well as website development with the project management of website maintenance retainers and builds. - Ability to receive and interpret client briefs to deliver these internally to provide solutions and proposals that account for budgets and time-scales, as well as outlining considerations, risks and further opportunities. This includes the creation of Statement of Work, functional specification, risk log and timing plan documentation, ensuring a clear, concise understanding of the work to be completed from all involved. - Experience using Datorama as a reporting platform to present activity results to clients developing a confidence around interpreting data and relating it back to their key business objectives and KPIs. - Involvement in user testing projects, including the observation and write up of participant sessions and focus groups, highlighted the importance of understanding not only a client and their business, but their audience when considering development projects and digital marketing strategy. Also involved conducting CMS user testing to better understand the usage of their own content management systems. Show less

Account Executive

• Sep 2017 - Jan 2019

- Proficient with the use of Umbraco and a familiarity with Sitecore and WordPress, supporting clients with content management, CMS queries and investigations into existing functionality and the opportunity to introduce new capabilities. - Daily management and tracking of ongoing projects and their profitability through activity and timing plan ownership, providing weekly / fortnightly updates on client calls. - Proficient in the use of Jira, maintaining the SLA set for the agency of responding within 4hrs to ensure client happiness and visibility. - Introduction to client briefs and interpreting KPIs and objectives to spot opportunities for development or digital marketing activity ensured a fundamental understanding of each, including deployment processes, estimating work required and the importance of managing client expectations. - Confidence negotiating with peers to manage schedules and a developed understanding of prioritisation and deadlines. - Completion of Google Analytics Fundamentals certification. Show less

Social Media Executive

• Jan 2017 - Aug 2017

- Managed social media accounts for clients across the packaging, automation machinery, manufacturing and logistics industries, including sourcing, generating and scheduling relevant content on a weekly, fortnightly and monthly basis as agreed with the client, reporting to client managers and the PR Director. - Contributed to strategy planning around boosting clients’ social media presence, identifying opportunities for paid social campaigns. - Online analytics collected for weekly internal reports which were then collated and presented at monthly meetings. These meetings were an opportunity to demonstrate an understanding of how social media integrates with surrounding PR communications, e.g. press release writing and circulation and shows. - Experience circulating press releases using ACT Database software, including proof reading the copy and identifying relevant media outlets. - WordPress content management for the agency website and copywriting for the quarterly Allotts newsletter. - Involvement in key presentations, representing Allotts and creating relationships with the clients. - Opportunity to film and edit videos for client website and social media content using Adobe Premiere Elements. Show less

Work Experience

• Oct 2016 - Oct 2016

- Created an innovative social media campaign in keeping with the brief provided by the client. Required researching the client's campaign history as well as the previous campaigns of industry competitors. Working independently to assess the appropriate social media platforms whilst identifying new opportunities for the client. - Gave a coherent explanation and presentation of the campaign to colleagues on the creative team. Offered the opportunity to engage in a constructive discussion in which ideas were built upon and positive feedback was received. - Attended a Linney Group event in London with the Research and Insight team. This involved observing the events process from setting up the venue, organising caterers, as well as representing the Linney Group brand throughout the event. This included networking and communicating professionally with key clients and other Linney Group employees. Show less

Account Executive

• Jul 2015 - May 2016

- Copywriting for several clients in various sectors including generating ideas with other members of the Podium team as well as independently and building up my portfolio of written work. - Uploading professional blog content onto client websites via WordPress. - Managing Twitter and Facebook accounts for several clients on a daily basis using TweetDeck and other scheduling techniques to ensure posts were made at specific times and throughout the weekend periods. - Regularly attended client meetings to discuss the progress of their social content, and making suggestions in areas where changes could be made to ensure better results. - Worked within a team to create innovative and creative Instagram content for clients. Show less