Global Dining Partnerships

• Aug 2019 - Present

Sourcing and activating key strategic partnerships at a global level with execution at a global and a local level in collaboration with multiple stakeholders across the Resy American Express Enterprise.Leading and handling complex negotiations and contract agreements totalling $5M+.Keeping partner and customer offerings fresh and market-leading by keeping abreast of industry innovations and working closely with partners to maintain awareness of their goals and objectives.Pitching content and creative ideas including editorial, events and campaigns.

Head Of Customer Experience

• Mar 2018 - Aug 2019

Lead a talented team focused on growing Boundless membership and maintaining market leading retention through PPC, SEO, Social Media, Influencer activity, content, experiential, programmatic digital, F2F sales and many more.Lead the creation and execution of the first ever 'Boundless Summer', a live music event designed to engage current members and encourage prospect acquisition.Developed effective strategic plans, defining goals and creating structures for measuring success, attributing ROI correctly and leading effective stakeholder, agency and client relationship management.Managing, developing and coaching the team to become innovative marketers

UK Entertainment Benefits Manager

• Dec 2015 - Mar 2018

Responsible for the development and implementation of a robust UK Access Programme to drive and deepen brand affinity and engagement for Cardmembers. Successes include growing ticket sales, increasing revenue and organic billings and deepening penetration of participation in the customer base.Drove successful delivery and ongoing development of a experiential content programme in the UK, crafting strong relationships with partners such as the British Film Institute, National Theatre, Live Nation, AEG and Somerset House to deliver world-class activations such as Summer Series at Somerset House music festival, London Restaurant Festival and the BFI London Film Festival in partnership with American Express.Team management responsibility and leadership of multiple creative, experiential, media and production agencies.

Marketing Manager, Premium Card Acquisition

• Oct 2012 - Dec 2015

Acquisition strategy and campaign implementation including 360 advertising campaigns spanning Outdoor, TV, Radio, Display, PPC/SEO, Email, PR, content, experiential, DM and paid social.Established new channels for lead generation at events and through-the-line distribution partnerships. Management of the direct marketing channel including overseeing the migration and set up of the channel to a CRM system provider.Leading reengineering efforts including dissolution of Direct Mail channel.People leadership and £1M+ P&L management responsibility.

Premium Communications Marketing Manager

• Jun 2010 - Oct 2012

Responsible for communication strategy development and management, media plan approval and thought-leadership of all BTL customer communications across multiple digital and offline channels with consideration to Global Brand and product strategies.UK lead and brand guardian of best practice for International markets. Communications lead for Preferred Rewards Gold Card launch and Amex activities at London 2012 Olympics.Premium events partner management with Jo Malone, Moet Hennessy and Harvey Nichols.Won several internal awards for innovation and excellence.

Premium Partnerships Marketing Executive

• Sep 2009 - Jul 2010

Management of the partner relationships for Premium Cardmembers in particular travel privileges as part of their membership. Reporting, analysis, creative campaign management, issue resolution, product and budget management and contract negotiation - with scope for development of new, exciting benefits. Partners included Virgin Flying Club, Priority Pass, Heathrow Airport Limited, Jumeriah, Carey Limo and Avis.

Direct Marketing Executive

• Aug 2008 - Sep 2009

Responsible for end-to-end execution of Direct Marketing campaigns aimed at targeting good quality, profitable prospects with invitations to apply for Consumer products. Full responsibility of Direct Sales In-store channel at Harrods for co-brand card product.

Marketing Coordinator

• Jun 2004 - Aug 2008