Experience

Paramount Brand Studio

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Creative Director

  • Oct 2021 - Present

• Director, Social Media | Branded Content

  • Jan 2019 - Oct 2021



Awesomeness

• United States
• Entertainment
• 1 - 100 Employee

• Senior Manager, Social Media | Brand Partnerships

  • Jul 2017 - Jan 2019

• Social Media Manager | Brand Partnerships

  • Aug 2015 - Jul 2017



Sony Pictures Animation

• United States
• Movies and Sound Recording
• 100 - 200 Employee

• Social Media Specialist

  • Apr 2014 - Aug 2015

  Developed and executed creative strategy to support the Sony Pictures Animation and Imageworks brand. Maintained an additional catalog of 15+ titles with regular content across all social media platforms. • Oversaw increase to the following accounts: - Sony Pictures Animation Facebook: 50,000 fans to over 3.6 million - a 7,100% increase - Sony Pictures Animation YouTube: 4,900 subscribers to 38,600 - a 687% increase - Hotel Transylvania Facebook: 3.1 million fans to over 8.6 million - a 177% increase • Managed creative vendors and worked across various studio departments (Publicity,Theatrical, International, and Home Entertainment Digital Marketing) to produce viral initiatives. • Responsible for keeping internal marketing team up to speed with social media best practices and emerging trends. • Conceptualized and implemented the addition of regular uploads, moving end cards, and consistent thumbnails to overhaul the Sony Pictures Animation YouTube channel. • Launched the Popeye animation test in conjunction with Frederator Studios’ Cartoon Hangover. The video rose to the 9th most popular video on YouTube with no paid media involved. • Advised, designed, launched and maintained The Blue Print:The Untitled Smurfs Movie blog with Director Kelly Asbury. Show less



Sony Pictures Interactive

• United States
• Advertising Services
• 1 - 100 Employee

• Social Media Coordinator

  • Feb 2013 - Mar 2014

  Coordinated internal team to turn around time sensitive requests to satisfy Theatrical, Home Entertainment, and Corporate clients in addition to assisting vendors with existing campaigns. • Oversaw social properties, conceptualized copy calendars, and provided analytics & insights. • Supported clients from theatrical, home entertainment, and television divisions of Sony. • Worked with in-house research team to provide weekly social analytics & insights report. • Established a working relationship with social platform contacts to submit claims and secure social properties. • Collaborated with producers, designers, and account managers to execute social media graphics and applications. • Understood the urgency of social media and was able to fulfill requests on the fly. Show less



Lescher Mokuau Group

• United States
• Advertising Services
• 1 - 100 Employee

• Social Media Coordinator

  • May 2010 - Feb 2013

  Gained first-hand knowledge and insight of the burgeoning social media world through hands on brainstorming, copywriting, and client communication. • Communicated with social influencers to cross-promote featured projects. • Launched ad buys on Facebook to support theatrical campaigns. • Generated social media copy calendars for feature films. • Composed weekly reports detailing logistics, insights & growth for specified assignments. • Wrote proposals for potential digital media campaigns for Sony, 20th Century Fox, Dreamworks, Lionsgate, Universal Pictures, and Relativity Media. Show less



Newport Beach Film Festival

• United States
• Movies and Sound Recording
• 1 - 100 Employee

• Intern

  • Jan 2008 - May 2008

  • Promoted youth showcase on various medias such as online message boards and forums. • Fielded calls to the directors of the festival. • Researched and produced reference list of screenwriters and directors for contact purposes. • Promoted youth showcase on various medias such as online message boards and forums. • Fielded calls to the directors of the festival. • Researched and produced reference list of screenwriters and directors for contact purposes.