Search Engine Optimization Specialist

• Nov 2022 - Present

SEO Expert

• Aug 2020 - Nov 2022

Planning and executing a holistic SEO strategy, covering content, on-site, off-site and technical SEO Designing content strategies for the website’s blog that resulted in increases in both organic sessions and revenue. Designing content and on-site SEO strategies for the e-commerce website that resulted in increases in both organic sessions and revenue. Conducting competitors’ analysis to identify keyword, content and link building opportunities. Performing technical SEO audits, to improve crawlability (crawl budget issues, 404s, 301 redirects etc.), indexability and user experience of the e-shop and the blog. Producing detailed content briefs for the copywrites in monthly basis, based on comprehensive content research Designing content hubs and cluster to improve topic relevance of the website. Designing local SEO strategies (local pages, citations, Google My Business etc.) Performing internal linking analysis, that resulted in content silos structure to improve relevance. Preparing and planning link building processes, such as finding link building prospects and manually reaching them. Researching for keyword opportunities and planning the creation of new e-commerce landing pages to target them. Liaising on a regular basis with company’s stakeholders to present KPIs. Creating monthly SEO reports using Google Data Studio Liaising with the marketing team and the developers on a regular basis to discuss and implement the SEO strategies. Analysing the organic performance of the website, using known SEO tools, such as Screaming Frog, Ahres, SEMRush, Google Analytics, Google Search Console, Log File Analyzer etc. Show less

SEO Executive

• Jan 2019 - Jul 2020

Organising and executing all the SEO processes of website migrations (WordPress etc.) Conducting on-site and off-site analysis of clients’ SEO competitors. Crawling regularly websites to identify any technical SEO issues and areas for improvement. Conducting in-depth technical SEO audits and providing recommendation to clients. Monitoring Google Search Console to identify key errors and organic’s performance. Organising and attending client meeting to brief them for SEO improvements and organic performance. Using tools such as Google Analytics ,Search Console and Adobe Analytics to compile regular performance reports and monitor organic KPIs. Using tools such as Google Analytics and Search Console to compile regular performance reports and monitor organic KPIs. Assisting the content team in the creation of high quality, informative SEO-friendly content. Suggesting on-site and off-site SEO improvements for clients in various industries. Managing content in clients' CMS (Content Management System) (Tridion, WordPress ,Shopify etc). Carrying out detailed keyword research. Keeping up to date with the most recent developments in Search Engine Marketing (SEM). Using tools such as SEMRush, Ahrefs, Majestic, Moz Pro, Screaming Frog for the day-to-day activities. Carrying out backlink outreach to enhance clients' backlink profile. Excellent understanding of HTML, CSS, PHP. Good understanding of JavaScript. Able to write and upload various Schema Mark-Ups in websites to trigger rich results Show less

Optical Consultant

• Feb 2017 - Nov 2018

Provided information to customers, collaborating with the Optometrists Dispensed all the types of glasses(Single Vision ,Varifocals Pre-screened patients, testing eye pressures, taking pictures with Retinal Photographer and checking Peripheral Vision. Teaching patients how to insert, remove and clean different types of contact lenses. Keep up-to-date with all the various new lines and promotions. Provided administrative support, using software to book appointments and update patients’ information. Show less

Digital Marketing Internship | SEO

• May 2018 - Sep 2018

Created and Managed Social Media accounts for the company (LinkedIn, Facebook) Created listings in quality local directories (Yell, Yelp etc.) to improve local SEO. Updated company’s website content and redesigned the structure of it using WordPress. Created Google my Business profile, ensuring company’s information consistency. Created, designed and measured paid campaigns on Facebook and LinkedIn. Measured website’s performance in Google Analytics and provided weekly reports to the CFO with the KPIs. Show less

IT Software Consultant

• Jul 2012 - Jan 2017

Worked closely with the clients to understand their needs, attending client meetings and guide them through processes. Researched and tested new software before explaining and presenting to clients. Installed, configurate and supported new software to clients. Liaised in daily basis with clients over phone, e-mail, remote control or face to face in order to support them on other day-to-day tasks. Making appointments with clients and presenting a best plan for their future business. Provided training on new software for clients. Working on many different projects at any one time and running these from start to finish Presenting findings in the form of a report for the client. Data entry to databases for clients. Diagnosed and trouble-shooted Windows processing problems and applied solutions to increase company efficiency. Show less

Architect Assistant

• Nov 2015 - Dec 2016

Provided support to the Architecture Manager on designing and editing plots and designs for buildings, using AutoCAD. Provided support to the Architecture Manager on designing and editing plots and designs for buildings, using AutoCAD.