Experience

El Clasificado

• United States
• Advertising Services
• 100 - 200 Employee

• • Dec 2021 - Present

  -Strategize, design, and implement highly effective social media campaigns on platforms such as Instagram, TikTok, Facebook, and LinkedIn, ensuring optimal reach, engagement, and conversion rates.-Specialize in paid advertising strategies for social media, employing a comprehensive understanding of the target audience, market trends, and platform algorithms to achieve maximum ROI.-Execute lead generation campaigns on Facebook and Instagram, employing advanced targeting techniques and compelling ad creatives to attract high-quality leads and drive conversions.-Skillfully manage Google Analytics, leveraging the platform's insights and data to inform the planning and optimization of new campaigns, ensuring that marketing efforts align with specific goals and objectives.-Provide content design direction to align with the overarching campaign strategy, working closely with graphic designers, copywriters, and other creative professionals to create visually appealing and engaging content that resonates with the target audience.-Actively lead community engagement efforts for the El Clasificado brand, fostering meaningful interactions, responding to inquiries and comments, and managing brand reputation to build and maintain a strong online presence.-Conduct thorough SEO research to identify opportunities for organic traffic improvement, utilizing keyword analysis, competitor analysis, and on-page optimization techniques to enhance website visibility and search engine rankings.-Regularly generate comprehensive social media and Google Analytics reports, providing insightful analysis and actionable recommendations to stakeholders, highlighting key performance metrics, campaign performance, and areas for improvement. Show less

• • Jun 2021 - Nov 2021

  - Efficiently handle the end-to-end process of production orders for the company's digital products, ensuring timely delivery and adherence to client specifications.- Coordinate with various internal teams, including design, development, and content, to ensure seamless execution of digital projects, from initial concept to final delivery.- Utilize the Twyzle platform to create visually appealing and user-friendly websites, tailoring them to meet the specific needs and branding requirements of clients.- Collaborate closely with sales representatives to gather website content, design preferences, and functional requirements, translating their vision into a compelling online presence.- Ensure the seamless integration of design elements with website functionality, optimizing user experience and overall visual impact.- Act as a liaison between sales representatives and internal technical teams, effectively communicating and escalating issues as necessary to ensure prompt resolution and customer satisfaction. Show less



Freelancer

• Software Development
• 1 - 100 Employee

• Freelancer Marketing Consultant

  • Jul 2020 - Jun 2021

  - Utilize a deep understanding of the Ecuadorian market and consumer behavior to develop customized marketing proposals and strategies for small, independent brands. - Conduct thorough market research, competitor analysis, and target audience profiling to identify unique opportunities and devise effective marketing approaches tailored to the specific needs and objectives of each brand. - Define relevant KPIs aligned with campaign objectives, such as reach, engagement, click-through rates, conversion rates, and return on investment. - Utilize various analytics tools and platforms to collect and analyze campaign data, including Facebook Insights, Instagram Insights, and third-party analytics solutions. - Interpret data to identify trends, insights, and areas for improvement, allowing for data-informed decision-making and optimization of future marketing efforts. - Collaborate with clients to understand their unique value propositions, target audience preferences, and market positioning, translating them into compelling branding concepts. - Utilize tools such as Canva and Adobe Lightroom to design visually captivating graphics, edit and enhance photos, and create impactful visual content that drives engagement and reinforces brand identity. - Stay up to date with emerging trends and best practices in content creation and digital marketing, exploring innovative approaches and tools to continuously improve the company's digital presence and content strategy. - Building branding plans and designs. - Increasing a company's digital presence, content creation. Expert on tools as: Canva, Adobe Lightroom. - Creating marketing reports for clients that highlight data from past marketing campaigns and initiatives Show less



Telefónica

• Spain
• Telecommunications
• 700 & Above Employee

• Marketing Team Member

  • Jun 2018 - May 2020

  - Design and optimize internal work processes to ensure efficient and seamless execution of improvement phases for the digital platform Movistar Play, enhancing the overall user experience and platform functionality. - Develop comprehensive communication plans and execute impactful launching campaigns to promote Movistar Play, leveraging various channels and marketing tactics to drive awareness and user acquisition. - Define and implement effective strategies for product offerings, including subscription plans and packages, considering market trends, competitive analysis, and customer preferences to maximize customer acquisition and retention. - Plan and execute tactical campaigns to drive digital communication and engagement for Movistar Play, utilizing channels such as social media, email marketing, and digital advertising to reach and attract the target audience. - Curate and select content within the Movistar Play platform, aligning it with current trends and consumer preferences, to enhance the content library and provide a compelling viewing experience. - Analyze and segment the target audience into strategic clusters, enabling more targeted and personalized marketing campaigns, both internally and externally, to effectively reach and engage specific customer segments. - Strategize and plan above-the-line (ATL) and below-the-line (BTL) promotions to retain and engage the active market and existing users of the Movistar Play platform, leveraging various marketing channels and tactics to encourage continued usage and loyalty. Show less



Maserati Ecuador Oficial

• Ecuador
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Sales and Marketing Coordinator

  • Nov 2018 - Jan 2019

  - Develop comprehensive marketing strategies for the brand launch, encompassing both internal and external communication tactics to ensure consistent messaging and create excitement among stakeholders and target audiences. - Create a detailed marketing plan that outlines specific strategies and tactics tailored to each product line, considering factors such as target audience, market positioning, and competitive landscape to maximize brand visibility and product adoption. - Cultivate strong and mutually beneficial relationships with the parent company and key clients, serving as the main point of contact, addressing inquiries and concerns, and ensuring smooth collaboration and customer satisfaction. - Assist the Marketing Director in developing and evaluating the overall marketing strategy and plan, providing valuable insights and data analysis, updating calendars, and organizing promotional presentations to drive informed decision-making and effective execution. - Effectively communicate campaign deliverables, objectives, and timelines to the marketing team, providing clear instructions and guidance for successful promotion and utilization of marketing materials, ensuring a cohesive and coordinated approach. - Strategically plan and oversee the execution of trade shows, conferences, events, and meetings, taking into account requirements, assignments, schedules, mailing lists, and establishing contacts to create impactful brand experiences and foster valuable connections with the target audience. Show less



Santuario Agencia

• Ecuador
• Advertising Services
• 1 - 100 Employee

• Account Executive

  • Jul 2017 - Jun 2018

  - Serve as the primary point of contact and account manager for esteemed brands like Mercedes-Benz Ecuador, building strong relationships with clients to understand their business goals, identify new opportunities, and deliver value-added marketing solutions. - Foster deep relationships with clients, gaining a comprehensive understanding of their business objectives, target audience, and industry landscape to proactively identify new opportunities and create tailored marketing strategies that generate measurable results and added value. - Develop and execute comprehensive advertising campaigns utilizing both above-the-line (ATL) and below-the-line (BTL) strategies, aligning with client goals and brand guidelines, to maximize reach, engagement, and impact across various marketing channels. - Collaborate closely with the creative department to plan and develop compelling content that resonates with the target audience, ensuring alignment with brand identity, messaging, and campaign objectives, while driving creative excellence and innovative solutions. - Address client complaints and concerns promptly and effectively, providing timely solutions and maintaining a strong focus on customer satisfaction. - Serve as the liaison between the client and the agency, representing the client's interests and requirements to internal teams, ensuring that their demands and expectations are met while continuously striving to enhance the overall customer experience. - Gather and analyze relevant data on consumer behavior, market trends, and competitor insights, leveraging this information to gain valuable insights into changing customer needs and preferences, and inform strategic decision-making and campaign optimization. - Strategically plan and execute successful events, coordinating all aspects including venue selection, logistics, attendee management, and promotional activities, to create memorable experiences and strengthen brand presence. Show less



EstayConsulting

• Ecuador
• Business Consulting and Services
• 1 - 100 Employee

• Marketing Communication Consultant

  • May 2016 - May 2017

  - Develop and curate engaging and relevant content for various social media platforms, ensuring brand consistency and resonating with the target audience to drive engagement, increase brand awareness, and foster meaningful connections. - Strategically implement a comprehensive communication plan across different social media platforms, with a particular emphasis on LinkedIn, leveraging its professional network to attract new clients and generate business opportunities through targeted messaging and engagement strategies. - Coordinate and provide logistical support for events, including talks, workshops, and other promotional activities, ensuring smooth execution, timely communication with participants, and seamless event logistics to create impactful experiences and achieve event objectives. - Assist in the design, development, and refinement of customized marketing plans for individual clients, taking into account their unique goals, target audience, and market dynamics, to deliver tailored strategies that drive results and maximize return on investment (ROI). Show less