Marketing & Communications director

• Jan 2023 - Present

Digital marketing lead

• Jun 2022 - Dec 2022

Accompagnement dans la transformation digitale et opérationnelle du groupe suite à l'ouverture d'un nouveau canal de distribution: - Identification de leviers de croissance sectoriels par l'analyse de la data et construction de persona - Conception et implémentation d'une stratégie digitale d'acquisition de clients en BtoB: mise en place de campagnes de "lead nurturing" par profil client et optimisation du taux de conversion du site web - Mise en place d'animations commerciales dédiées en accompagnement à la stratégie d'acquisition de nouveaux clients: optimisation de l'usage du CRM par les commerciaux, coaching - Accompagnement dans la définition d'un nouveau territoire de marque - Pilotage de l'agence de conseil en stratégie de communication et affaires publiques Show less

Strategic marketing consultant "Mobility offer"

• Mar 2021 - Dec 2021

2025 strategic plan definition to develop Van long-term leasing offer penetration for SME's. Validated by the Strategy & Development Director, starting in 2022: > Definition of entry market strategy, identification of area of potential and strategic growth initiatives, data analysis > Market/user research: customer behavior, pains and decision driver > Value proposition framing to impulse a new strategy and appropriate messaging > Digital campaign Proof Of Concept crafting - Lead generation objective > Internet website proposition based on new customer journey Show less

Executive Master Management & Marketing Digital

• Oct 2020 - Dec 2021

Academic thesis: how to boost Van Long term leasing offers to SME's in France ? Defended with honors Academic thesis: how to boost Van Long term leasing offers to SME's in France ? Defended with honors

Communication manager & Digital transformation lead

• Oct 2015 - May 2020

Internal, external communication and digital transformation projects lead. Part of ALD's IPO task force team. Direct report to the company’s CEO: > Branding redesign and international launch successfully rolled-out in 50 subsidiaries > New advertising campaign: co-construction with the subsidiaries and collaboration with a 360° agency - Roll-out plan conducted internally and externally > Yearly omni-canal Communication plan définition and budget management about 500 k€: media plan, events, content generated, PR... > Internal communication strategy definition - Chief Happiness Officer role for 200 employees > Digital collaborative tools adoption enabler (Yammer, SharePoint, Teams) to bring agility and break silos within the company - 200 employees > Intranet renewal in an agile way in collaboration with IT teams in India. Users: 6,000 people Show less

Market leader

• Sep 2011 - Sep 2015

SocGen notoriety and performance acceleration in the SME's market:> Identification of client business needs through a market intelligence & benchmark strategy> Co-design of products market fit to improve daily professional life: electronic payment, remote banking...> Plan of the Go-to-Market and coordination of the product managers, the sales and advertising departments - Roll-out program to support the sales team in branches

Key Account Manager

• Feb 2008 - Sep 2011

Responsible for the commercial activity over 17 branches in the Youth market:> Build strategic partnerships with universities and sport associations to support business performance - Budget: 200 K€> KPI's set-up and cross functional management of the sales team in branches > Sales support: training, coaching and dedicated tools creation > Management of 5 people - associates and temporary workers