Experience

vMind Bilgi Teknolojileri
• Türkiye
• IT Services and IT Consulting
• 1 - 100 Employee
• Marketing Manager

  • Sep 2021 - Present


Tesco PLC

• Appliances, Electrical, and Electronics Manufacturing

• Space Range and Display Operation Manager

  • Jan 2013 - Jul 2015

  Managed Space, Range and Display department last 8 months, supervised 3 functions with total of 10 people supported 174 stores respace and reporting to Marketing Director, rest of the 2 years space range and display operation team ● Implemented end to end cross functional business processes and policies to deliver Like for Like sales/simple replenishment, ● Managed all space, range and display activities according to defined key performance criteria and trade plan of the company, ● Streamlined entire range by using marketing insight analysis with semi-annual major and minor changes, ● Managed all communication and cross-functional processes between commercial team, supply chain team and store support team to create correct and effective space, range and display activities at stores, ● Optimization space for all categories to support optimum stockholding and provide right product in right categories available to customers, ● Supported stores to review implementations and identified opportunities to improve range/display by regular visits, ● To be part of worldwide operations centralization project and collaborated with Central Europe to move the identified operations to achieve global Tesco standards, ● Leaded and created annual major and minor range change processes according to trade plan and store operation capacity plan. ● Leaded and followed KPI review reports to measure effects of the space, range and display activities at the LFL sales. ● She was responsible with her team to follow the market and to be sure space range and display activities are reflecting market and customer needs ● Facilitated fortnightly Governance Group Meetings with directors and related key stakeholders ● Managed space range and display store briefing pack and responsible to make it simple and understandable for the store staffs ● Many automatic calculations and tools created for the Space Planning System to define clearance process Show less



Tesco Bengaluru

• India
• Retail
• 700 & Above Employee

• Space Range and Display Trainer

  • Dec 2012 - Dec 2013

  ● Created workflows for standardization and simplification of business processes to create effective communication between Turkey and Indian teams ● Organized training sessions and Indian team became a sufficient team member ● Trained the HSC team to understand and follow marketing insights and sales analyses ● Created business training documents for FMCG Merchandising ● Trained and supported Indian team to designed displays on fixture to provide better shopping experience for customers and simpler for staff ● Created many reports and highlights to reduce workload and make the tasks simple ● Know-how exchange with teams in Czech Republic, Slovakia, Hungary, UK and Poland Show less

• Display Specialist

  • Apr 2008 - Nov 2012

  ● Created Ad hoc display samples for many categories, ● Designed displays on fixture to provide better shopping experience for customers and simpler for staff ● Followed market data and company strategies for the category and products, ● Created some analysis and reports like store-based product lists, product capacity report, sales performance, aged stock highlights, display type. All new reports and highlights are used by the whole head office, store operation teams, central Europe and UK space range and display teams to take many critical decisions and to reduce workload, ● Space Planning system cut over. ● Superuser for JDA Space planning system. ● Display planning accordingly to commercial and operational requirements. ● Planograms creation in JDA Space Planning system. ● Cooperation with commercial, marketing and supply chain department. ● On time planograms preparation and communication to the stores. ● Store verification of implementation. ● Simple Replenishment for the operation and reduced aged stock. Meet with the company strategy for the target shelf capacity ● Business processes hand over documentation prepared (from Tesco Turkey to India Support Center) ● Be part of Space range and display system cutover project and super user for the system worked with UK Space Range and Display team and Indian IT team. Show less



Ufotek Bilgisayar

• Deputy Store Manager

  • Jun 2005 - Apr 2008

  To manage store team members and operational processes for Store.Manage customer communication at Store if they need any help.Improve sales performans and make Store design according to customer expectations.Stock management

• Vendor Sales Representative

  • Jun 2004 - Jun 2005

  * Computer and Consumable material Sales * Sales reports * Reconciliation with vendor * Stock management according to vendor needs