Fatma El Zahraa

Business Development Specialist at ArtForNess
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Contact Information
us****@****om
(386) 825-5501
Location
EG
Languages
  • English Professional working proficiency
  • Italian Elementary proficiency
  • Arabic Native or bilingual proficiency
  • German Elementary proficiency
Skills

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Bio

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Credentials

  • Startup Idea Masterclass
    MHCouncil, Inc.
    Sep, 2020
    - Nov, 2024

Experience

  • ArtForNess
    • France
    • Retail Art Supplies
    • 1 - 100 Employee
    • Business Development Specialist
      • Dec 2022 - Present

      ▪Managing Egyption artists on the platform. ▪Working on the platform expanding strategy in Egypt, Lebanon, and Jordan. ▪Managing the artworks production process in Egypt. ▪Curating illustrations collections closely with artists. ▪Coordinating the projects and their interdependencies; ▪ Managing and utilising resources across projects; ▪ Managing stakeholders’ communication; ▪Managing Egyption artists on the platform. ▪Working on the platform expanding strategy in Egypt, Lebanon, and Jordan. ▪Managing the artworks production process in Egypt. ▪Curating illustrations collections closely with artists. ▪Coordinating the projects and their interdependencies; ▪ Managing and utilising resources across projects; ▪ Managing stakeholders’ communication;

  • Millennial 3al A5er
    • Egypt
    • Founder
      • Mar 2021 - Present

      - Manage content across all platforms, including email and social media. - Researching markets to identify opportunities for events. - Creating content for the blog and managing and curating the overall content that is written by other creators. - Manage content across all platforms, including email and social media. - Researching markets to identify opportunities for events. - Creating content for the blog and managing and curating the overall content that is written by other creators.

  • Imprim’Ness festival - first edition in French institute in Tunisia
    • Tunis, Tunisia
    • Event Coordinator
      • Jan 2023 - Mar 2023

      ▪assist in planning the overall program and monitoring the progress; ▪ Managing risks and issues and taking corrective measurements; ▪ Developing managing partnerships with Egyptian illustrators scene; ▪ planning and organising logistics related to events, and artists; ▪providing administrative support to the director; ▪Data entry and archiving, organising the festival’s drive. ▪assist in planning the overall program and monitoring the progress; ▪ Managing risks and issues and taking corrective measurements; ▪ Developing managing partnerships with Egyptian illustrators scene; ▪ planning and organising logistics related to events, and artists; ▪providing administrative support to the director; ▪Data entry and archiving, organising the festival’s drive.

  • Danssabeel studio for contemporary dance
    • Cairo, Egypt
    • Business Development Manager
      • Nov 2021 - Oct 2022

      ▪Social media marketing (strategy, planning, reviewing newsletters content, following up social media results and reports). ▪Community management (strategy to increase the studio community, collaboration opportunities with other venues, ideas, headhunt, communications, meetings). ▪Fundraising (writing budgets, assisting with editing the proposals, finding opportunities for funding, communications). ▪Social media marketing (strategy, planning, reviewing newsletters content, following up social media results and reports). ▪Community management (strategy to increase the studio community, collaboration opportunities with other venues, ideas, headhunt, communications, meetings). ▪Fundraising (writing budgets, assisting with editing the proposals, finding opportunities for funding, communications).

  • San3a Tech
    • Egypt
    • Civic and Social Organizations
    • 1 - 100 Employee
    • Digital Content Editor
      • Jun 2021 - Jun 2022

      *Content management - Write, edit and proof edit engaging content for websites and various social networks in both English and Arabic - Select appealing images and videos to complement the text - Use social media reports and case studies to improve content quality - Optimize content (language, tone, message) based on our target audience’s behaviours - Fact checks and verifying information and research *Website management - Follow up on freelancers and other team members on finalizing their tasks - Checking website content is up to date and complies with our recent policies - Proof edit websites written content - Checking broken links, videos, elements and communicating with suitable people to fix them - Contributes new ideas and participates in brainstorming for future publications - Coordinate with internal teams to create the content - Network with clients and industry professionals to create the content - Insure developing methods and processes to get work done better and faster - Self-development in compliance with management recommendations - Ensures the team’s tasks are completed in a timely manner - Track and report on websites insights (traffic, visitors, bounce rate, conversion rates, etc) - Track and report on content creation parameters (time, quantity) - Notifying other members about tasks statuses Show less

  • The Eng.
    • Egypt
    • Education Administration Programs
    • Content Manager
      • Jul 2020 - Aug 2020

      ▪ Writing, editing and proofreading content. ▪ Managing a content team consisting of writers, graphic designers, videographers, etc. ▪ Formulating a cross-platform content strategy. ▪ Brainstorm with team members to develop new ideas. ▪ Build a following on social media. ▪ Provide editorial, creative and technical support to team members. ▪ Track web analytics to ascertain content engagement levels. ▪Manage content across all platforms, including email and social media. Show less

  • Dar El Mahrousa
    • Cairo Governorate, Egypt
    • English/ Arabic Translator and Editor
      • Oct 2019 - Mar 2020

      ▪ Translate “High Tide” Novel by Inga Abele from English to Arabic. ▪ Edit the the Arabic translated text. ▪ Translate “High Tide” Novel by Inga Abele from English to Arabic. ▪ Edit the the Arabic translated text.

  • Ayman Helmy - Songs Writer and Composer
    • Cairo Governorate, Egypt
    • Social Media Manager
      • Jan 2019 - Mar 2020

      Designed online marketing plans ▪ Deliberate planning and goal setting ▪ Development of brand awareness and online reputation ▪ Content management, ▪ Create a regular publishing schedule. ▪ SEO (search engine optimization) and generation of inbound traffic Designed online marketing plans ▪ Deliberate planning and goal setting ▪ Development of brand awareness and online reputation ▪ Content management, ▪ Create a regular publishing schedule. ▪ SEO (search engine optimization) and generation of inbound traffic

  • Transit 4 Art
    • Egypt
    • Founder/ CEO
      • May 2016 - Jan 2020

      Prepare and implement a fundraising development strategy Build and develop relationships with new and existing donors Researching markets to identify opportunities for events liaising with marketing and PR colleagues to promote the event Producing detailed proposals for events (e.g. timelines, venues, suppliers, legal obligations, staffing and budgets) Prepare and implement a fundraising development strategy Build and develop relationships with new and existing donors Researching markets to identify opportunities for events liaising with marketing and PR colleagues to promote the event Producing detailed proposals for events (e.g. timelines, venues, suppliers, legal obligations, staffing and budgets)

  • Bashkateb Space
    • Cairo Governorate, Egypt
    • Program Manager
      • Jul 2019 - Oct 2019

      ▪ Planning the overall program and monitoring the progress; ▪ Managing the program’s budget; ▪ Managing risks and issues and taking corrective measurements; ▪ Coordinating the projects and their interdependencies; ▪ Managing and utilizing resources across projects; ▪ Managing stakeholders’ communication; ▪ Aligning the deliverable (outputs) to the program’s “outcome” with the aid of the business change manager; and ▪ Developing industry partnerships ▪ Managing the main program documentations such as the program initiation Show less

  • Cairo Video Festival 9th
    • Cairo Governorate, Egypt
    • English/ Arabic Translator and Editor
      • Jul 2019 - Sep 2019

      ▪ Translate videos and films subtitles. ▪ Edit the festival’s catalog content (Arabic and English texts). ▪ Translate videos and films subtitles. ▪ Edit the festival’s catalog content (Arabic and English texts).

  • Bahgaga Band
    • Cairo Governorate, Egypt
    • Social Media Manager
      • Apr 2019 - Jul 2019

      ▪ Designed online marketing plans ▪ Deliberate planning and goal setting ▪ Development of brand awareness and online reputation ▪ Content management, ▪ Create a regular publishing schedule. ▪ SEO (search engine optimization) and generation of inbound traffic ▪ Designed online marketing plans ▪ Deliberate planning and goal setting ▪ Development of brand awareness and online reputation ▪ Content management, ▪ Create a regular publishing schedule. ▪ SEO (search engine optimization) and generation of inbound traffic

  • Luke Lehner Studios
    • Cairo Governorate, Egypt
    • Studio Manager
      • Feb 2019 - Jun 2019

      Follow up on the studio supplies and maintenance. Follow up with the office boy tasks. Respond to any inquiries through studio email and phone. Coordinate the logistics process for any workshop before and afterwards. Follow up on the studio space that is always ready to host workshops and people in a good shape. Create and send the newsletters. Data entry and archiving. Coordinate meetings with the staff and take meeting points. Keep a good image while representing the studio as he/she is the main person to deal with the studio. Handel all bookings coming to the studio and keep it tracked and updated. Handle studio finance of income and expenses monthly and annually. Show less

  • Contemporary Dance Night Festival
    • Executive Director
      • Aug 2018 - Dec 2018

      Conducted market research to identify opportunities for good strong events program and design it. Designed the festival program with the artistic director. Collaborating with a committee or other people connected with the festival. liaising with marketing and PR colleagues to promote the event. Producing detailed proposals for events (e.g. timelines, venues, suppliers, legal obligations, staffing and budgets). Drafted the digital marketing strategy. Conducted market research to identify opportunities for good strong events program and design it. Designed the festival program with the artistic director. Collaborating with a committee or other people connected with the festival. liaising with marketing and PR colleagues to promote the event. Producing detailed proposals for events (e.g. timelines, venues, suppliers, legal obligations, staffing and budgets). Drafted the digital marketing strategy.

  • Artia
    • Cairo Governorate, Egypt
    • Artistic Manager/ Marketing Consultant
      • May 2018 - Aug 2018

      Researching markets to identify opportunities for events. liaising with marketing and PR colleagues to promote the event. Producing detailed proposals for events (e.g. timelines, venues, suppliers, legal obligations, staffing and budgets). Put the digital marketing strategy and following up the implementation of the plan. Put the events and workshops program, and it’s content. Researching markets to identify opportunities for events. liaising with marketing and PR colleagues to promote the event. Producing detailed proposals for events (e.g. timelines, venues, suppliers, legal obligations, staffing and budgets). Put the digital marketing strategy and following up the implementation of the plan. Put the events and workshops program, and it’s content.

  • Yomken.com
    • Egypt
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Growth and Engagement Officer
      • Apr 2018 - Jun 2018

      Leadership and Management: Develop outreach and engagement strategy, online and offline, according to objectives and budget; Brainstorm, create, and build new acquisition channels and reassess current ones; Lead the economic analysis of some innovative technologies and technical needs sourced from factories, NGOs, and governmental entities; Plan and manage different types of marketing campaigns, including specifying the target audience, channels of communication, tone, entry-points, etc. Set up a database of leads based on engagement with the marketing content; Build up contacts with media representaives and partner organizations. User Growth & Engagement: Understand Yomken.com services, own and drive lead generation strategy, and plan for rapid experimentation Maximize the breadth and quality of Yomken.com’s engagement in all formats Depict users’ personas, mainly different types of innovators and solution seekers, and design and execute a plan to grow the users’ database Use web analytics to assist, guide and align marketing & engagement efforts Content: Implement innovative marketing campaigns with the ultimate goal of increasing engagement, conversion, and users’ retention. Work on creating shareable and viral content including newsletters, blogs, infographics, presentations, and whitepapers Plan and monitor content for social media presence (e.g. Facebook, Twitter, and LinkedIn, YouTube) Analysis: Set targets for campaigns, conduct A/B tests, and report on and communicate results to management; Measure, analyse, and track campaigns and content metrics to set optimal marketing practices and evaluate strategies; Monitor and administer social media and web analytics, produce reports, and suggest key actions for improvement. Branding: Increase Yomken.com brand awareness among relevant groups Manage partnership, as far as branding and communication are concerned, to ensure compliance with Yomken.com Identity Manual and Branding Guidelines in all communications. Show less

  • Grapheast Egypt
    • Cairo Governorate, Egypt
    • Digital Marketing Content Creator
      • Mar 2018 - Jun 2018

      Create content such as social media messages, blogs and ebooks. • Participate in planning and strategizing for inbound marketing campaign execution including content, content schedule, platforms and measurements • Develop benchmarks and goals for each campaign and ensure they are reached • Learn and use inbound marketing software • Generate new ideas and opportunities to ensure client success Create content such as social media messages, blogs and ebooks. • Participate in planning and strategizing for inbound marketing campaign execution including content, content schedule, platforms and measurements • Develop benchmarks and goals for each campaign and ensure they are reached • Learn and use inbound marketing software • Generate new ideas and opportunities to ensure client success

  • Moka Bakery
    • Wadi degla
    • Marketing Manager
      • Aug 2017 - Feb 2018

      Design marketing plan (offline - online) Overseeing the company’s marketing budget. Managing all marketing for the company and activities within the marketing department. Developing the marketing strategy for the company in line with company objectives. Co-ordinating marketing campaigns with sales activities. Overall responsibility for brand management and corporate identity Design marketing plan (offline - online) Overseeing the company’s marketing budget. Managing all marketing for the company and activities within the marketing department. Developing the marketing strategy for the company in line with company objectives. Co-ordinating marketing campaigns with sales activities. Overall responsibility for brand management and corporate identity

  • Youth and Development Consultancy Institute, Etijah
    • Social Media Marketing Consultant
      • Oct 2017 - Nov 2017

      ▪ Design online marketing plan ▪ Developing the marketing strategy for the company in line with company objectives. ▪ Coordinating marketing campaigns with sales activities. ▪ Overall responsibility for brand management and corporate identity. ▪ Design online marketing plan ▪ Developing the marketing strategy for the company in line with company objectives. ▪ Coordinating marketing campaigns with sales activities. ▪ Overall responsibility for brand management and corporate identity.

  • Nino’s Bakery
    • Marketing Consultant
      • Aug 2017 - Nov 2017

      ▪ Design marketing plan (offline - online) ▪ Overseeing the company’s marketing budget. ▪ Managing all marketing for the company and activities within the marketing department. ▪ Developing the marketing strategy for the company in line with company objectives. ▪ Coordinating marketing campaigns with sales activities. ▪ Overall responsibility for brand management and corporate identity ▪ Design marketing plan (offline - online) ▪ Overseeing the company’s marketing budget. ▪ Managing all marketing for the company and activities within the marketing department. ▪ Developing the marketing strategy for the company in line with company objectives. ▪ Coordinating marketing campaigns with sales activities. ▪ Overall responsibility for brand management and corporate identity

  • Medrar For Contemporary Art
    • Egypt
    • Office Manager/ Program Coordinator
      • Mar 2016 - Aug 2017

      - Managing the office, the exhibition space and their maintenance. -Supervising the tasks done by the office boy. -Maintaining & updating events and workshops schedules. - Responding to enquirers. -Scheduling and coordinating meetings and appointments. - Liaising with Medrar’s legal support and financial auditor. - Coordinating workshops, including scheduling them, writing calls, checking applications, notifying selected participants, and coordinating with the instructors. - Updating the content of Medrar’s website and social media platforms. - Creating the mailing list and the monthly newsletter. - Updating media archive. Show less

  • Cairo Video Festival 8th
    • Cairo Governorate, Egypt
    • Coordinator
      • Aug 2016 - Mar 2017

      Downloading all submitted work to the festival. Contracting the jury members and designer. Contracting the speakers and the artists invited to screen their works. Assisting in the production of the Festival events and responsible for exhibition spaces based on programming: preparing screening files and work labels. Handing over 8th edition's material to the archive team. Responsible for invited artists who are attending the festival (bookings, transportation). Downloading all submitted work to the festival. Contracting the jury members and designer. Contracting the speakers and the artists invited to screen their works. Assisting in the production of the Festival events and responsible for exhibition spaces based on programming: preparing screening files and work labels. Handing over 8th edition's material to the archive team. Responsible for invited artists who are attending the festival (bookings, transportation).

  • Youssef Hafez & Co.
    • Egypt
    • Legal Services
    • 1 - 100 Employee
    • Social Media Specialist
      • Jun 2016 - Aug 2016

      - Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification - Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action - Set up and optimize company pages within each platform to increase the visibility of company’s social content - Moderate all user-generated content in line with the moderation policy for each community - Create editorial calendars and syndication schedules - Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information - Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions Show less

  • Makhlouf - The cartoonist
    • Egypt
    • Business Manager/ Social media Specialist
      • Jun 2015 - Jun 2016

      - planning and organizing logistics related to events, buildings, performers/artists - providing administration support to the director - Updating the archive and filing system - Handling social-media platforms - Coordinating events/activities related to contemporary art - Sending newsletters, and press releases - Documenting activities and events - Handling the financial and accounting system of the director - planning and organizing logistics related to events, buildings, performers/artists - providing administration support to the director - Updating the archive and filing system - Handling social-media platforms - Coordinating events/activities related to contemporary art - Sending newsletters, and press releases - Documenting activities and events - Handling the financial and accounting system of the director

  • ORWA origami world academy
    • Egypt
    • Executive Director
      • Jun 2014 - Sep 2014

      - Maintaining & updating events and workshops schedules. - Coordinating social-media platforms with the communications officer - Handling the financial and accounting system - Searching for potential collaborations - Maintaining & updating events and workshops schedules. - Coordinating social-media platforms with the communications officer - Handling the financial and accounting system - Searching for potential collaborations

  • Tawasol Project
    • Egypt
    • Training coordinator
      • May 2013 - Nov 2013

      - Writing the training manual - Facilitating workshops - Training the participants through the workshops - Writing the final report - Writing the training manual - Facilitating workshops - Training the participants through the workshops - Writing the final report

  • Townhouse
    • Egypt
    • Retail Art Supplies
    • 1 - 100 Employee
    • Theater Director in SAWA workshop
      • 2007 - 2011

      - planning and organizing logistics related to events, buildings, performers/artists - providing administration support to the director - Coordinating events/activities related to contemporary art - Documenting activities and events - planning and organizing logistics related to events, buildings, performers/artists - providing administration support to the director - Coordinating events/activities related to contemporary art - Documenting activities and events

Education

  • Cairo University
    Bachelor's degree, Philosophy
    2013 - 2016

Community

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