Experience

Emdadx | امداد اكس

• Saudi Arabia
• Retail
• 1 - 100 Employee

• CEO

  • Dec 2021 - Present

  Saudi Arabia



Riyad Bank

• Saudi Arabia
• Banking
• 700 & Above Employee

• Trade Finance Operations

  • Oct 2017 - Nov 2021

  Saudi Arabia Drawing from my expertise to direct the day-to-day trade finance operations ensuring alignment with organizational objectives. Oversee controls and standardization across the structure focused on enhanced quality and performance. Analyze systems and processes to identify and remediate operational gaps and risks. Evaluate customer experiences across the trade life cycle and develop continuous improvement strategies.

• Cash & Trade Quality and Performace Controller

  • Dec 2015 - Sep 2017

  Saudi Arabia I was promoted to oversee strategic planning and Quality Assurance (QA) across cash and trade operations ensuring adherence to corporate governance and standards as well as SAMA regulations. Developed and deployed effective strategies focused on driving Key Performance Indicators (KPIs), compliance, enhanced customer experiences, and personnel management. Drove alignment between business practices and established objectives. Analyzed processes to identify and remediate gaps. Evaluated financial… Show more I was promoted to oversee strategic planning and Quality Assurance (QA) across cash and trade operations ensuring adherence to corporate governance and standards as well as SAMA regulations. Developed and deployed effective strategies focused on driving Key Performance Indicators (KPIs), compliance, enhanced customer experiences, and personnel management. Drove alignment between business practices and established objectives. Analyzed processes to identify and remediate gaps. Evaluated financial performance against established KPIs. Held accountable for risk management and mitigation. Tracked, documented, and communicated suspicious transactions and risk activities. Cultivated relationships to enhance market position and drive revenue. Liaised cross-functionally and with external clients as a Subject Matter Expert (SME). Investigated and resolved queries and audit findings. My contribution in this role include: • Slashed cost by leveraging existing resources. • Enhanced compliance to established policies and procedures. • Aligned staff performance and KPI’s with organizational objectives.

• Cash Management Products & Online Banking Head

  • Dec 2006 - Nov 2015

  Saudi Arabia I leveraged an opportunity to lead cash management operations consisting of a diverse product portfolio including payroll, prepaid cards, B2B, PASS, account sweeping, SADAD OLP and e-Commerce solutions. Provided strategic leadership and guidance in the administration of online banking functions. Oversaw the execution of profitability and cost savings initiatives. Defined various operational processes. Held accountable for the development and implementation of go-to-market and product strategies… Show more I leveraged an opportunity to lead cash management operations consisting of a diverse product portfolio including payroll, prepaid cards, B2B, PASS, account sweeping, SADAD OLP and e-Commerce solutions. Provided strategic leadership and guidance in the administration of online banking functions. Oversaw the execution of profitability and cost savings initiatives. Defined various operational processes. Held accountable for the development and implementation of go-to-market and product strategies leveraging customer requirements and specifications. Collaborated in determination of pricing and marketing strategies. Utilized customer experience data to launch continuous improvement strategies. Managed the performance and delivery of a cross-functional team of product managers. Built and managed relationships across the market to expand presence and optimize opportunities. My accomplishments include: ● Spearheaded the development of streamlined and effective online banking processed aligning practices with established standards. ● Successfully created high-impact business cases supporting the launch of new products and services. ● Established a robust business pipeline encompassing 20+ products to maximize ROI. ● Initiated the SADAD OLP online payment solution and prepaid card service as well as the Riyad Online Corporate enrollment of 6.5K corporate customer over four years. ● Increased sales to x18 Created a corporate call center to facilitate inbound call management.

• IT Architect

  • Feb 2005 - Nov 2006

  Identified and translated business needs to propel innovative technology solutions. Monitored architecture projects to ensure compliance with process governance. Monitored projects to ensure conformity and feasibility.

• Network Engineer

  • Jan 1996 - Jan 2005

  Performed numerous network administration tasks including systems maintenance, network troubleshooting, and diagnostic support. Evaluated capabilities and deficiencies of existing IT infrastructure and delivered cost-effective solutions for expansion or improvement.



Arab National Bank

• Banking
• 700 & Above Employee

• Information Systems Analyst

  • Jan 1993 - Jul 1996

  Responsible for the technical support and quality for the bank's point of sale (POS) business.