Experience

LACE & BEADS LTD

• China

• Senior Brand Manager

  • Mar 2018 - Present

  • Elevated account management by implementation of a resource management software to ensure better communication and collaboration within teams to drive results in the most efficient way • Analysed and capitalized on emerging global trends and reviewed product strategy in light of the results • Oversaw product development and sampling - briefing design on direction for each season and new product areas.• Negotiated prices with supplier factories with the requirements of the fashion retailer customer requirements in mind.• Established partner relationships, managed client expectations and solved conflicts with clients to ensure the best working relationship• Manipulated data to deliver insight and actionable recommendations - identifying opportunities, as well as potential risk/loss• Generated brand marketing opportunities based on customer data and consumer insights. • Collaborated with the Managing Director to develop strategies and setting growth targets• Drove sales forward to achieve forecast and budget as well as identifying new product areas and opportunities • Made decisions that are in line with Lace & Beads sustainability strategy and commitments, and currently looking for opportunities to use sustainable materials Show less

• Account Manager

  • Mar 2017 - Feb 2018

  • Ensured orders were carried out by corresponding with buyers and suppliers delivering effective communication between higher management and other business functions.• Secured the acquisition of high-value accounts including ASOS, Zalando and About You.• Assisted in the development and selection process of a new range for upcoming seasons.• Formalised the creation of more effective system of communication between warehouse staff and sales team to improve order processing efficiency. Show less



TFNC LONDON

• Retail
• 1 - 100 Employee

• Wholesale Assistant / Concessions Manager

  • Oct 2016 - Feb 2017

  • Recruited new concession staff at over 20 Topshop stores around the UK and trained them to meet company standards • Identified new sales opportunities by introducing and launching sister brand Lace & Beads to Topshop to retain a client-account manager relationship whose sales surpassed all targets • Independently identified issues, keeping an eye on sales and carrying out analysis of sales - ensuring targets are met and implementing results to decide what to send out to concessions. • Grew revenue month on month, hit the target and reduced risk and cost significantly within the team - result of effectively communicating with clients to meet their needs. • Analysed sales to ensuring targets are met and implementing results to decide what to send out to concessions. Show less