CEO & Design Director

• Jul 2018 - Present

NASMAK Technologies Pty Ltd is all-in-one UX - UI Design & Development studio and Growth Hacking Marketing agency offering innovative solutions for modern businesses. We will give a rocket start to your next product from the moment of planning to the targeted promotion campaigns. NASMAK Technologies Pty Ltd is all-in-one UX - UI Design & Development studio and Growth Hacking Marketing agency offering innovative solutions for modern businesses. We will give a rocket start to your next product from the moment of planning to the targeted promotion campaigns.

Executive Director

• Jul 2021 - Present

NSK Foundation is a non-profit charity foundation based in Sydney, Australia. It started its journey back in 2020, intending to build a better society. NSKF focuses on a wide range of humanitarian services across the world. NSK Foundation is a non-profit charity foundation based in Sydney, Australia. It started its journey back in 2020, intending to build a better society. NSKF focuses on a wide range of humanitarian services across the world.

Lead UX/CX Architect

• Nov 2016 - Jun 2018

Managing and leading the UX team in designing and building responsive and mobile friendly web applications as well as helping to establish and evolve the foundations for a mobile first front-end framework and components library. Creating extensive technical and functional specification documents, reports, process flow diagrams, mind mappings and data models to present and communicate the architecture and design requirements of the new UI. Working closely with the systems architect and the software engineering team to ensure that the user interface design can be implemented effectively within the framework. Show less

Senior UX/CX Architect

• Sep 2016 - Feb 2018

We are Excelian: Luxoft Financial Services. As a part of Luxoft (NYSE:LXFT US), Excelian is entirely focused on the financial services industry. Project: GLX (Global LNG Exchange) - Design the wireframe, UI structure, interaction of elements, navigation and the information architecture of the content and digital components. - Develop HTML, CSS and Javascript interactive prototype and customer demo based on the wireframe, UI designs and hi-fidelity prototypes. Project: GIC Singapore (Government of Singapore Investment Corporation) - Create high-fidelity interactive wireframes, UI designs, prototype to present to stakeholders via user case scenarios and iterating through changes based on the feedback. Show less

Lead Architect UX - CX

• Oct 2011 - Sep 2016

Leading and managing the UX design and architecture of the new multi-million dollar Business Process Management (BPO) solution’s user interface based on gamification. Also a product owner of an agile development team delivering features for the companies flagship software product. - Leading and managing Energy One UX team thought leadership, direction on initiatives and inspire a holistic approach in creating the most optimal design solution that is technologically sustainable and maintainable for complex enterprise environments. - Consult on highly visible and tactical projects to lead teams, to create visions and document strategies, to establish and evolve UI frameworks, to develop standards and improve design processes as well as provide qualified recommendations to achieve the most balanced solutions. - Leading and conducting workshops, consulting business stakeholders and providing best practice design recommendations and advocating for maintaining existing standards and user interaction patterns to achieve design consistency. Show less

UX Summit Keynote speaker

• Oct 2015 - Oct 2015

Wearable devices, another emerging phase in the field of information technology, with the goals of making us more productive. Productivity, which can be achieved by the analytics of our daily life patterns or by allowing quicker access to information. Initially, I would like to shed some light on the following aspects of the wearable devices: History of the wearable devices How wearable devices involve in our personal life? Social acceptance and adoption of wearable devices How wearable devices will produce the impact in our daily life? Future of the wearable devices As the first generation of wearable devices are in their infancy with bright chances of widespread adoption and use. Thus being a current generation of UX expert how can we make the usage and experience of these devices more user-friendly, productive, intuitive and informative for the end user? The following experience can only be achieved by the implementation of the best practice of UX design in the design process Show less

Digital Product Manager – Lead UX Architect

• Sep 2009 - Oct 2011

- Managing and leading the UX team in designing and building responsive and mobile friendly web applications as well as helping to establish and evolve the foundations for a mobile first front-end framework and components library. - Creating extensive technical and functional specification documents, reports, process flow diagrams, mind mappings and data models to present and communicate the architecture and design requirements of the new UI. - Working closely with the systems architect and the software engineering team to ensure that the user interface design can be implemented effectively within the framework. Show less

Senior Lecturer - Multimedia Art (Part-time)

• Aug 2008 - Sep 2009

Lead UX, UI Designer & Developer

• Jan 2009 - Apr 2009

- Bringing consistency and best-practice design across multiple channels providing design expertise in support of scrum team activities. This method included ensuring that information systems were set up in order to meet specifications of all stakeholders. - Developed a unique and innovative responsive HTML, JS and CSS based web app to demonstrate the possibility for complex user interfaces to successfully achieve industry compliance. - Bringing consistency and best-practice design across multiple channels providing design expertise in support of scrum team activities. This method included ensuring that information systems were set up in order to meet specifications of all stakeholders. - Developed a unique and innovative responsive HTML, JS and CSS based web app to demonstrate the possibility for complex user interfaces to successfully achieve industry compliance.

Lead UX/UI Designer & Developer (Part-time)

• Jun 2008 - Jan 2009

Senior Front-End Architect & Developer

• Jun 2008 - Dec 2008

- Responsible of designing and developing graphical components and layouts for websites, including news.com.au, dailytelegraph.com.au and theaustralian.com.au. - Coding and developing HTML, CSS, Javascript and jQuery interactive prototype and customer demo based on the wireframe designs and hi-fidelity prototypes. - Responsible of designing and developing graphical components and layouts for websites, including news.com.au, dailytelegraph.com.au and theaustralian.com.au. - Coding and developing HTML, CSS, Javascript and jQuery interactive prototype and customer demo based on the wireframe designs and hi-fidelity prototypes.

Senior RIA Analyst Developer / 2D - 3D Animator

• Sep 2007 - Dec 2007

Interaction Designer & Developer

• Feb 2007 - Sep 2007

Responsible of designing and developing components and layouts for web applications, user interfaces and customer facing websites. Responsible of designing and developing components and layouts for web applications, user interfaces and customer facing websites.

3D Industrial HMI Designer / Animator

• Sep 2006 - Sep 2006

Industrial HMI Designer

• Feb 2006 - Jun 2006

2D-3D Graphics Designer / Front-End Developer

• Mar 2005 - Oct 2005

Graphics Designer / 3D Animator

• Mar 2003 - Sep 2004

Web Designer & Developer

• Jul 2000 - Feb 2003