Fasna Thaikulathil

Trade Marketing Manager at AL SAIEE GROUP
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Contact Information
us****@****om
(386) 825-5501
Location
Ajman Emirate, United Arab Emirates, AE
Languages
  • English Professional working proficiency
  • Malayalam Native or bilingual proficiency
  • Tamil -
  • Hindi -

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Credentials

  • Diploma in Computer Application and Business Management
    Kerala Technical Cell

Experience

    • United Arab Emirates
    • Wholesale Food and Beverage
    • 1 - 100 Employee
    • Trade Marketing Manager
      • Feb 2023 - Present

      Trade Marketing Manager at Al Saiee Group | Driving Growth for Leading Brands Trade Marketing Manager at Al Saiee Group, overseeing Tasty Food, Bisleri, Ajmi, Happy, Kozhikodan's, and Kellogg's Noodles. Proven track record in maximizing brand visibility and sales growth. Expertise in market analysis, strategic planning, and cross-functional collaboration. Passionate about optimizing brand presence through targeted promotions and engaging activations. Let's connect to achieve remarkable… Show more Trade Marketing Manager at Al Saiee Group | Driving Growth for Leading Brands Trade Marketing Manager at Al Saiee Group, overseeing Tasty Food, Bisleri, Ajmi, Happy, Kozhikodan's, and Kellogg's Noodles. Proven track record in maximizing brand visibility and sales growth. Expertise in market analysis, strategic planning, and cross-functional collaboration. Passionate about optimizing brand presence through targeted promotions and engaging activations. Let's connect to achieve remarkable results in the competitive marketplace.

    • Brand Manager
      • Feb 2021 - Feb 2023

      Brand Manager for Tasty Food

    • United Arab Emirates
    • Marketing Services
    • 1 - 100 Employee
    • Digital Media Coordinator
      • May 2019 - Oct 2020

      • Provide ongoing support to the team by creating and assisting with media plans, online advertising campaigns, social media strategy, CRM management, short links, asset management, website updates & Coordination, and other ongoing initiatives. • Drive social media and streaming engagement with best practices, introduce new digital tools, and platform optimizations. • Create and implement strategic plans for video/static/PR content. • Creative Content Writing • Provide support for… Show more • Provide ongoing support to the team by creating and assisting with media plans, online advertising campaigns, social media strategy, CRM management, short links, asset management, website updates & Coordination, and other ongoing initiatives. • Drive social media and streaming engagement with best practices, introduce new digital tools, and platform optimizations. • Create and implement strategic plans for video/static/PR content. • Creative Content Writing • Provide support for scheduling and posting of social media posts for the clients. • Maintain department and platform best practices. • Compiling monthly reports for all marketing performed for the clients • Assist in scheduling meetings and providing agendas along with other support as required for the team. • Actively co-ordinate & participate in team meetings, discussions, and planning activities. • Assist with media and market research to find new media placement opportunities • Collaborate, brainstorm on and propose new media placement ideas and recommendations for effective marketing • Ensure files are up to date in the internal file system Show less • Provide ongoing support to the team by creating and assisting with media plans, online advertising campaigns, social media strategy, CRM management, short links, asset management, website updates & Coordination, and other ongoing initiatives. • Drive social media and streaming engagement with best practices, introduce new digital tools, and platform optimizations. • Create and implement strategic plans for video/static/PR content. • Creative Content Writing • Provide support for… Show more • Provide ongoing support to the team by creating and assisting with media plans, online advertising campaigns, social media strategy, CRM management, short links, asset management, website updates & Coordination, and other ongoing initiatives. • Drive social media and streaming engagement with best practices, introduce new digital tools, and platform optimizations. • Create and implement strategic plans for video/static/PR content. • Creative Content Writing • Provide support for scheduling and posting of social media posts for the clients. • Maintain department and platform best practices. • Compiling monthly reports for all marketing performed for the clients • Assist in scheduling meetings and providing agendas along with other support as required for the team. • Actively co-ordinate & participate in team meetings, discussions, and planning activities. • Assist with media and market research to find new media placement opportunities • Collaborate, brainstorm on and propose new media placement ideas and recommendations for effective marketing • Ensure files are up to date in the internal file system Show less

    • India
    • Banking
    • 1 - 100 Employee
    • Operations Assistant / Quality Assurance Officer
      • Apr 2017 - Apr 2019

      • Receiving field visit reports of major banks in UAE for Credit card, Auto Loan, Mortgage, Personal Loan, Home Loan, Fraud departments, Company listing, SME etc. • Doing quality check of the reports and forward to respective departments/ banks. • Coordinate with the back office and field executives. • Keeping track of all the data with Excel and sending it to the back office on daily basis. • Receiving field visit reports of major banks in UAE for Credit card, Auto Loan, Mortgage, Personal Loan, Home Loan, Fraud departments, Company listing, SME etc. • Doing quality check of the reports and forward to respective departments/ banks. • Coordinate with the back office and field executives. • Keeping track of all the data with Excel and sending it to the back office on daily basis.

  • Tasty Food International
    • Sharjah, United Arab Emirates
    • HR Assistant cum Admin
      • Aug 2015 - Sep 2016

      Duties and responsibilities as HRA ▪ Review of CVs and making interview calls. ▪ Daily attendance monitoring and recording of Office, Warehouse, billing department, Sales Department and production department staffs. ▪ Monitoring of employee documents updates and expiry, and reporting to PRO. ▪ Monitoring, documenting and reporting of New joining, Re-joining, Leave applications, Passport release applications, Cancellation and Annual leaves. ▪ Collection and releasing of… Show more Duties and responsibilities as HRA ▪ Review of CVs and making interview calls. ▪ Daily attendance monitoring and recording of Office, Warehouse, billing department, Sales Department and production department staffs. ▪ Monitoring of employee documents updates and expiry, and reporting to PRO. ▪ Monitoring, documenting and reporting of New joining, Re-joining, Leave applications, Passport release applications, Cancellation and Annual leaves. ▪ Collection and releasing of passports and keeping register for the same. ▪ Preparing, reporting and filing of warning letters. ▪ Reporting fines and other deductions of employees to finance department. ▪ Keeping employee records and updating employee cards (leave cards). ▪ Preparing documents and appreciation letters for salary increment and reporting and filing of the same. ▪ Preparing offer letters. ▪ Request MPS number for new employees, tracking and filing Pay card documents. ▪ Reporting visa and labor Card renewal to department heads in order to take consent from the employees and taking approval for finance. ▪ Monitoring and updating HRMS. ▪ Requesting settlement from finance dept. before employees depart for annual leaves or after cancellation/ resignation. Duties and responsibilities as Admin ▪ DCR (DAILY COLLECTION REPORT) · Entering into System, Printing, and reporting of DCR to data entry · Re-collection of deposit slips (cash, cheque). · Cheque verification, entering into system and forwarding daily cheque reports to accounts dept. ▪ Monitoring, replying, drafting and forwarding emails to concerned department or person. ▪ Monitoring of phone calls and visitors. ▪ Make meeting calls through Email. ▪ Taking meeting minutes and mail reports to attendees. ▪ Prepare and file agreements (Main Agreements, Listing, Gondola). ▪ Drafting letters, memos, and notices and preparing different application forms. ▪ Scanning, updating, and keeping of Company, vehicle and employee documents. Show less Duties and responsibilities as HRA ▪ Review of CVs and making interview calls. ▪ Daily attendance monitoring and recording of Office, Warehouse, billing department, Sales Department and production department staffs. ▪ Monitoring of employee documents updates and expiry, and reporting to PRO. ▪ Monitoring, documenting and reporting of New joining, Re-joining, Leave applications, Passport release applications, Cancellation and Annual leaves. ▪ Collection and releasing of… Show more Duties and responsibilities as HRA ▪ Review of CVs and making interview calls. ▪ Daily attendance monitoring and recording of Office, Warehouse, billing department, Sales Department and production department staffs. ▪ Monitoring of employee documents updates and expiry, and reporting to PRO. ▪ Monitoring, documenting and reporting of New joining, Re-joining, Leave applications, Passport release applications, Cancellation and Annual leaves. ▪ Collection and releasing of passports and keeping register for the same. ▪ Preparing, reporting and filing of warning letters. ▪ Reporting fines and other deductions of employees to finance department. ▪ Keeping employee records and updating employee cards (leave cards). ▪ Preparing documents and appreciation letters for salary increment and reporting and filing of the same. ▪ Preparing offer letters. ▪ Request MPS number for new employees, tracking and filing Pay card documents. ▪ Reporting visa and labor Card renewal to department heads in order to take consent from the employees and taking approval for finance. ▪ Monitoring and updating HRMS. ▪ Requesting settlement from finance dept. before employees depart for annual leaves or after cancellation/ resignation. Duties and responsibilities as Admin ▪ DCR (DAILY COLLECTION REPORT) · Entering into System, Printing, and reporting of DCR to data entry · Re-collection of deposit slips (cash, cheque). · Cheque verification, entering into system and forwarding daily cheque reports to accounts dept. ▪ Monitoring, replying, drafting and forwarding emails to concerned department or person. ▪ Monitoring of phone calls and visitors. ▪ Make meeting calls through Email. ▪ Taking meeting minutes and mail reports to attendees. ▪ Prepare and file agreements (Main Agreements, Listing, Gondola). ▪ Drafting letters, memos, and notices and preparing different application forms. ▪ Scanning, updating, and keeping of Company, vehicle and employee documents. Show less

    • Events Coordinator
      • Jul 2013 - Dec 2014

      Duties and Responsibilities ▪ Coordinate details of events such as conferences, seminars, project presentations, business meetings, employee appreciation events and other hospital-related events. ▪ Calculate budgets and ensure they are adhered to. ▪ Select chefs or catering companies to prepare food for the event. ▪ Sample food and select dishes for menus. ▪ Visit venue to plan layout of seating and decorations. ▪ Schedule speakers, vendors, and participants. ▪… Show more Duties and Responsibilities ▪ Coordinate details of events such as conferences, seminars, project presentations, business meetings, employee appreciation events and other hospital-related events. ▪ Calculate budgets and ensure they are adhered to. ▪ Select chefs or catering companies to prepare food for the event. ▪ Sample food and select dishes for menus. ▪ Visit venue to plan layout of seating and decorations. ▪ Schedule speakers, vendors, and participants. ▪ Coordinate and monitor event timelines and ensure deadlines are met. ▪ Initiates coordinates and participates in all efforts to publicize the event. ▪ Edit and design promotional materials. ▪ Prepare presentations. ▪ Negotiate and secure event space. ▪ Work with printer and designer to develop event invitations. ▪ Create invitee list and send out invitations. ▪ Hire staff to manage the event, including hosts and security personnel. ▪ Coordinate event logistics, including registration and attendee tracking, presentation and materials support and pre- and post-event evaluations. ▪ Keep inventory of backdrops, projectors, computers, and other display materials Show less Duties and Responsibilities ▪ Coordinate details of events such as conferences, seminars, project presentations, business meetings, employee appreciation events and other hospital-related events. ▪ Calculate budgets and ensure they are adhered to. ▪ Select chefs or catering companies to prepare food for the event. ▪ Sample food and select dishes for menus. ▪ Visit venue to plan layout of seating and decorations. ▪ Schedule speakers, vendors, and participants. ▪… Show more Duties and Responsibilities ▪ Coordinate details of events such as conferences, seminars, project presentations, business meetings, employee appreciation events and other hospital-related events. ▪ Calculate budgets and ensure they are adhered to. ▪ Select chefs or catering companies to prepare food for the event. ▪ Sample food and select dishes for menus. ▪ Visit venue to plan layout of seating and decorations. ▪ Schedule speakers, vendors, and participants. ▪ Coordinate and monitor event timelines and ensure deadlines are met. ▪ Initiates coordinates and participates in all efforts to publicize the event. ▪ Edit and design promotional materials. ▪ Prepare presentations. ▪ Negotiate and secure event space. ▪ Work with printer and designer to develop event invitations. ▪ Create invitee list and send out invitations. ▪ Hire staff to manage the event, including hosts and security personnel. ▪ Coordinate event logistics, including registration and attendee tracking, presentation and materials support and pre- and post-event evaluations. ▪ Keep inventory of backdrops, projectors, computers, and other display materials Show less

Education

  • Calicut University, Thenhipalem, Malapuram
    Bachelor of Technology - BTech, Information Technology
    2009 - 2013
  • Technical Cell, Kerala
    Diploma, Computer applicantion and Business Management
    2006 - 2009

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