Event Manager

• Mar 2023 - Present

Organising the @HackSummit, the climate tech event Europe deserves. Involving start-ups, VC's, thoughtleaders and corporates. Organising the @HackSummit, the climate tech event Europe deserves. Involving start-ups, VC's, thoughtleaders and corporates.

Editor

• Jun 2022 - Present

Independent Design Consultant

• Jan 2020 - Present

Being the linking pin between business, design and execution, I help organisations innovate their food strategy, products and services to contribute to performance goals. Following a research/ development/ concepting/ prototyping learning by doing approach. Getting to the core of the challenge, researching and asking what is it in essence that we need to solve and how do we translate this into viable products and services. 🌶🌶 Results: space and service design that successfully contribute to more sustainable behavior, sustainable product and concept introductions, sales growth, higher customer satisfaction. Show less

Food & Beverage service designer

• Jun 2020 - Jan 2021

Project based: Taking Nestlés leading Research Centre, housing the Nestlé R+D Accelerator, together with start-ups, students and intrapreneurs, to new food and beverage concepts. - Consultant and designer role; in collaboration with the Studio Banana team of architects, Nestlé HR and Building experts, operational facility team of chefs and service employees. - Conducted qualitative/ quantitative research; interviewing, processing data on guest behaviour/ sales. - Developed a future food strategy for the food and beverage offer on site, customer journey and framework design based on increased plant based consumption, sustainability and employee well being - Designed a full restaurant, café and take out concept based on the future of food framework, serving 700+ employees daily Show less

Content Developer/ Marketeer/ Project manager - remote

• Jan 2018 - Jan 2020

Implementing online marketing strategy with focus on well being, sustainability, vitality & the future of catering in all content. Resulting in growth website vistors with 200%, Linkedin community growth with 500%.- food and consumer trend researcher translating into articles and presentations, creating strategic theme based direction for client based projects. - Managed distributed team placed all over Europe with creative specialists.

Concept director

• Jun 2015 - Jan 2018

- Led a team of 8 creative professionals, managing partners/ clients and suppliers to design, create, build and operate future food concepts and hospitality services for clients with transformation/ sustainability ambition. - Delivery of 35+ sustainable food concepts serving 100-1500 people daily leading to maximised employer branding and guest experience.- Key contributor to circularity and / hospitality accelerator at the PwC headquarters including circular material use, project/ design and implementation of an organic catering concept, introducing/ no waste operations and research on/ zero packaging and food futures research. - Concept development and marketing for farm to fork startup looking to change the agro food system. - Initiator of prototyping food labs where we designed and tested prototypes of the food of the future based completely on sustainable products/ plant based offers. In the meantime addressing precision nutrition in the workplace and testing with the end user to create effective concepts and products. Show less

Food Design Lead

• Jun 2013 - Jun 2015

Led projects involving user experience research & design, food consultancy, hospitality consultancy: - Project Lead to multiple long term, government focused Design and Build government projects for service design, in collaboration with international architects firms like OMA, resulting in rebuilding the Department of Foreign Affairs in The Hague. - Led the development of the brand architecture including the purpose, vision and values for concepts like Landal Greenparks. - Project lead for diverse customer journey optimization projects, researching and improving guest experience, including BOVAG, Sodexo, ISS, Brunel. Improving customer satisfaction with 50%. Soft skills:- Considered as a strong team leader respecting individual talent and adaptable in required management and communication styles. Collaborate effectively and efficiently and possess very strong team-management skills. Show less

Brand developer food, foodservice

• Jun 2011 - Jun 2013

- Led market research to identify key audiences and insights, followed by core concept design including purpose/ vision/ guidelines for new workspace projects corporate clients amongst which are ING bank, Unilever, Juniper Networks, ISS, Brunel, Booking,com, Eindhoven Brainport. - Led and created communication and event campaigns on sustainability & leadership themes for Waternet senior leadership during 5y. - Successfully managed campaigns from briefing to execution, partnering with external agencies and/or internal content teams to deliver projects on time.- Led web and app design project for multiple clients, amongst which hotels, mealbox supplier, restaurants, catering concepts. - Project Lead in translating Sodexo strategy into concept design and execution Sodexo’s presence at international conference on future soft services in Denmark and Tsjech Republic. - Project lead for diverse food product branding development projects (sustainable packaging, brand design, product design) in coffee, dried fruit, bread products, resulting in multiple successful retail and restaurant introductions. Show less

Marketing Manager BBC Top Gear / Taste

• Jul 2008 - Jun 2011

Working internationally in Norway, UK, Ireland, the Netherlands, South Africa for this global event company transforming consumer passion to best selling live shows over 4 continents.As marketing and partnership manager for mass consumer events Top Gear and Taste festivals achieved a press coverage of 1 Mio, sold over 300k tickets and achieved a revenue of over 21 Mio, leading a team of 15-100 international professionals, freelancers, volunteers. visitors and was sold out as well. - PR and media coverage - Digital marketing- Partnership creation- Event management Show less

Marketing Communication Manager Events

• Oct 2008 - May 2011

The Taste international culinary events with editions in London, Dublin, Melbourne, Sydney, Capetown, Dubai and Milan was finally organised in Amsterdam in 2009 - 2010. For the launch of this event I contributed as a marketing and concept manager. Within this role I worked on the event concept as a whole, the marketing campaign of both the launch year and second edition, programming, visitor promotion, ticketing and PR. Result: In 2009 around 15.000 visitors and in 2010, 16.000 visitors. The festival is still going strong as the most recognised culinary event in the capital and will have it's 12th edition in 2021. The best part of the job? The fact that I could use my creativity as wel as my strategy skills in such a dynamic environment and be involved in an international concept and food community. Show less

Project Manager Sales Marketing

• Oct 2006 - Jan 2010

Key initiator and developer of multiple successful sales concepts for public caterer, product-mix tools, resulting in increase of average spend with 20% and mobile sales with 80%. Leading teams up to 150 employees on site. In the biggest multi purpose stadium of the Netherlands, home of Ajax and the decor of many great international artists, 55.000 people need to eat and drink. This is of course a mayor challenge. Especially since the stakeholders involved are different in most events, as is the target audience. As a projectmanager I was specifically responsible to kickstart and develop projects that would increase sales, optimize salesmix or execute marketing campaigns of partners. In this role I developed and implemented new food concepts (from concept idea to building phase), introduced new products and a mobile distribution channel, developed a company pricing and salesmix strategy and set up new partnerships with suppliers. Show less