Farzane Abasnejad
Senior Product Designer at heymate AG- Claim this Profile
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Bio
Erfan Mirkamali
I know Farzane as a business-minded and detail-oriented designer. These two aspects make her a perfect fit for improving digital products based on business requirements. She has a proven record of product design experience, and she's taking on bigger challenges every day.
Nassim Najafi
Of course Farzaneh Abbasnejad is one of the best professionals to work with. When you get to connect with her, you will find an amazing person with exceptional skills! I've learned a lot from her. On account of her mature approach to her responsibilities, I often thought of Farzaneh as a professional I could always rely on to get the job done. Experiencing her fast and sharp mind at the workplace is most impressive.
Erfan Mirkamali
I know Farzane as a business-minded and detail-oriented designer. These two aspects make her a perfect fit for improving digital products based on business requirements. She has a proven record of product design experience, and she's taking on bigger challenges every day.
Nassim Najafi
Of course Farzaneh Abbasnejad is one of the best professionals to work with. When you get to connect with her, you will find an amazing person with exceptional skills! I've learned a lot from her. On account of her mature approach to her responsibilities, I often thought of Farzaneh as a professional I could always rely on to get the job done. Experiencing her fast and sharp mind at the workplace is most impressive.
Erfan Mirkamali
I know Farzane as a business-minded and detail-oriented designer. These two aspects make her a perfect fit for improving digital products based on business requirements. She has a proven record of product design experience, and she's taking on bigger challenges every day.
Nassim Najafi
Of course Farzaneh Abbasnejad is one of the best professionals to work with. When you get to connect with her, you will find an amazing person with exceptional skills! I've learned a lot from her. On account of her mature approach to her responsibilities, I often thought of Farzaneh as a professional I could always rely on to get the job done. Experiencing her fast and sharp mind at the workplace is most impressive.
Erfan Mirkamali
I know Farzane as a business-minded and detail-oriented designer. These two aspects make her a perfect fit for improving digital products based on business requirements. She has a proven record of product design experience, and she's taking on bigger challenges every day.
Nassim Najafi
Of course Farzaneh Abbasnejad is one of the best professionals to work with. When you get to connect with her, you will find an amazing person with exceptional skills! I've learned a lot from her. On account of her mature approach to her responsibilities, I often thought of Farzaneh as a professional I could always rely on to get the job done. Experiencing her fast and sharp mind at the workplace is most impressive.
Credentials
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UX Evaluation
Docent AcademyApr, 2020- Sep, 2024 -
Information Architecture
Docent AcademyAug, 2019- Sep, 2024 -
UX Design Intership Program
Rahnema CollegeJun, 2018- Sep, 2024
Experience
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heymate AG
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Switzerland
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IT Services and IT Consulting
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1 - 100 Employee
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Senior Product Designer
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Sep 2022 - Present
Web3 gig-economy platform that aims to become a user-owned decentralized marketplace. • Designed low-fi and interactive prototypes to test, analyze On-Ramp/Off-Ramp flow for users, and compiled customers’ feedback to work them back into the agile workflow. • Improved project delivery by 50% by established Heymate design operation, leading collaborations with developer teams, and successfully applying design sprints. • Established an efficent flow for service providers and consumers to get more value from a decentralized marketplace by managing the pilot study, customer research, and prototype testing. Show less
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MintList
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Canada
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Technology, Information and Internet
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1 - 100 Employee
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Senior Product Designer
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Jul 2021 - Sep 2022
An online buying & selling car site in Canada • Achieved +50% activation rate within the first two months of launching MintList by leading the interaction, visual, motion, and information architecture design. • Increased user satisfaction +11% with improvement on the sell car process. • Established the 5-day data-driven design process by building MintList research strategy, MintList design system manager, and MintList product analytics tool. An online buying & selling car site in Canada • Achieved +50% activation rate within the first two months of launching MintList by leading the interaction, visual, motion, and information architecture design. • Increased user satisfaction +11% with improvement on the sell car process. • Established the 5-day data-driven design process by building MintList research strategy, MintList design system manager, and MintList product analytics tool.
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Senior Product Designer
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Feb 2020 - Jul 2021
An online recruitment service with +1 Million active users.• Increased sales by 8x in 6 months with the redesign of Premium features and funnels for a SaaS product.• Achieved 50% of candidates' CV completion rate by designing a gamification plan.• Doubled job applications with the redesign of the job search page.• Collaborated with cross-functional teams to deliver a well-executed, end-to-end feature or product that hits a high-quality bar.
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Product Designer
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Aug 2019 - Feb 2020
• Conducted UX research and benchmarking about successful similar services.• Discovered multiple Personas for each type of user and made the user’s journey for all users including employers, candidates, and interviewers.• Introduced information architecture, discussed with the product owner and development team.• Iteratively designed wireframes of web pages and mobile app for candidates and companies, test and enhance them.• Designed interfaces and working with layout, color palettes, typography, etc., collaboratively worked with the development team and Q. A to deliver the best implementation of the software• Made surveys after launching features and discovering about HR and candidates' experiences. Show less
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Farabi Accelerator
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Iran
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Financial Services
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UX/UI Design Lead
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Jul 2018 - Jun 2019
A specialized start-up accelerator for fintech businesses. • Joined as a product designer and scaled the team to 4 designers. • Facilitated design strategy and designed 3 Products including, car insurance, micro money management, and payroll. • Optimized the process of managing and monitoring users' progress for the payroll website by 40% by leading the information architecture, visual, and interaction design. A specialized start-up accelerator for fintech businesses. • Joined as a product designer and scaled the team to 4 designers. • Facilitated design strategy and designed 3 Products including, car insurance, micro money management, and payroll. • Optimized the process of managing and monitoring users' progress for the payroll website by 40% by leading the information architecture, visual, and interaction design.
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EPPAD
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Iran
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IT Services and IT Consulting
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1 - 100 Employee
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UX Designer
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Sep 2016 - Jul 2018
A software company that develops insurance applications. • Led the entire app re-design from the concept to the release based on user research and usability tests. • Increased engagement by 100% over 1 year with multiple design initiatives. • Received 80% customer love for the visuals by conducting a workshop to design interfaces, visuals, illustrations and animations with users collaboratively. A software company that develops insurance applications. • Led the entire app re-design from the concept to the release based on user research and usability tests. • Increased engagement by 100% over 1 year with multiple design initiatives. • Received 80% customer love for the visuals by conducting a workshop to design interfaces, visuals, illustrations and animations with users collaboratively.
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Idea School | مدرسه ایده
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Iran
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Education
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1 - 100 Employee
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UX/UI Design Teacher
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Jul 2017 - Jan 2018
Teaching UX/UI design Teaching UX/UI design
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DOURAN GROUP
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Iran
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Computer and Network Security
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100 - 200 Employee
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UX/UI Designer & UI Developer
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Sep 2014 - Sep 2016
One of the leading technology service providers. • Designed enterprise portals and websites. • Communicated and presented design decisions and rationale to key stakeholders. • Developed designs with CSS and HTML. • Increased sales by 35% with designed custom themes for websites. One of the leading technology service providers. • Designed enterprise portals and websites. • Communicated and presented design decisions and rationale to key stakeholders. • Developed designs with CSS and HTML. • Increased sales by 35% with designed custom themes for websites.
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SAMIX سامیکس
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Iran
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IT Services and IT Consulting
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1 - 100 Employee
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UI designer & Graphic designer
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Dec 2012 - Sep 2014
A leading Consulting Engineering company in the Field of Information System Design and Development - Designed enterprise portals and websites. - Led initiatives to define design guidelines and interactions for website UI. - designed poster, banner, logo and etc A leading Consulting Engineering company in the Field of Information System Design and Development - Designed enterprise portals and websites. - Led initiatives to define design guidelines and interactions for website UI. - designed poster, banner, logo and etc
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Education
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2009 - 2011
Shariaty Technical and Vocational University
Bachelor of Science (BSc), Computer Software Engineering -
2006 - 2008
Technical and Vocational University
Associate's degree, Computer Software Engineering
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