Experience

Starcom Azerbaijan

• Azerbaijan
• Advertising Services
• 1 - 100 Employee

• MEDIA DIRECTOR AT STARCOM, BUSINESS LEAD FOR P&G CAUCASUS/CENTRAL ASIA REPUBLICS

  • Jun 2018 - Present

  Responsibilities: Manage and supervise a team in day to day media management whilealso leading the process of strategic media planning/execution andserving as a resource for the team.Train, motivate, grow and evaluate team-members.Determine the best media outlet mix for promotional strategies acrossthe region: Azerbaijan, Georgia, Uzbekistan, and Mongolia.Planning and execution of campaigns for all touch-points TV, Radio,Digital, OOH, Print and etc.Develop budgets and flowchartsOptimize advertising strategies for varying audiences and channelsAnalyzing active campaigns in real-time to understand how theactivation is being portrayed at all times.Negotiate with media channels to close competitive dealsKeeping up to date with fluctuations in popularity ratings anddevelopments in the industry.Research and implement new techniques and technologies that arerelevant to clients’ media strategies Show less

• CAU Media director at Starcom Azerbaijan, Senior media buying manager for Procter & Gamble

  • Feb 2015 - May 2018

  Responsibilities: Planning and executing campaigns for all touch-points TV, Radio, Digital,OOH, Print and etc.Determine the best media outlet mix for promotional strategies acrossthe region: Azerbaijan, Georgia.All media planning and execution of media plans as it pertains toassignment/agreed media strategy.Analyzing active campaigns in real-time to understand how theactivation is being portrayed at all times.Negotiating the best price, quality, and placement of advertisementsKeeping up to date with fluctuations in popularity ratings anddevelopments in the industryAssist in the research and implementation of new media strategies Show less

• Head of Media & Communication Strategy

  • 2013 - 2015

  Responsibilities:Lead team according to clients' request;Planning and executing campaigns for all touch-points TV, Radio, Digital,OOH, Print and etc.Participate in meeting with local and global LDTsAnalyzing market overview for 4 countriesAzerbaijan, Georgia, Uzbekistan, and Mongolia and create strategies forclients' brands.All media planning and execution of media plans as it pertains toassignment/agreed media strategy.Analyzing active campaigns in real-time to understand how theactivation is being portrayed at all times. Show less

• Media buyer

  • 2010 - 2013

  Responsibilities:Participating in media planning to identify target audiences and crafteffective campaignsDetermining the most effective media mixNegotiating ad space and time slots with various media outletsCoordinating, monitoring, and evaluating media campaigns andstrategiesRegularly reporting advertising campaign results. AGB Nielson, TGI,Kantar.

• Media Buyer

  • 2008 - 2010

  Responsibilities:Monitoring market trends, competitor strategies, and market suppliers.Research and evaluate areas of opportunity and reduce costs wherepossibleDeliver briefs, updates, and reports as and when required AGB Nielson,TGI, Kantar.