Experience

Telenor

• Norway
• Telecommunications
• 700 & Above Employee

• Manager Business Segments & Products

  • Jun 2021 - Present

  Islāmābād, Pakistan • Managing Portfolio of GSM, Large Screen (Mobile Broad band + Data) • Managing Devices Business which includes MBB devices and Handsets • Managing Network Domain of B2B. • Managing CAPEX and OPEX. • Managing Partners/Vendors. 𝘼𝘾𝙃𝙄𝙀𝙑𝙀𝙈𝙀𝙉𝙏𝙎: • Monetized Voice and Data offers resulted in 10% growth in Revenue. • Prevented churn by designing campaigns for different customer segments. • Managing yearly OPEX (300 Mn) &… Show more • Managing Portfolio of GSM, Large Screen (Mobile Broad band + Data) • Managing Devices Business which includes MBB devices and Handsets • Managing Network Domain of B2B. • Managing CAPEX and OPEX. • Managing Partners/Vendors. 𝘼𝘾𝙃𝙄𝙀𝙑𝙀𝙈𝙀𝙉𝙏𝙎: • Monetized Voice and Data offers resulted in 10% growth in Revenue. • Prevented churn by designing campaigns for different customer segments. • Managing yearly OPEX (300 Mn) & yearly CAPEX (330 Mn) of B2B Segment. • Maintained EBITDA Margins at 50% of B2B Segment. • Launched VoLTE and Executed Campaign for successful conversion of Customer base to VoLTE. • Rolled out IBS & DAS extensions for critical customers resulted in Monthly Revenue of 20 Mn. Show less



Zong CMPak Ltd

• Telecommunications
• 700 & Above Employee

• ASSISTANT MANAGER CORPORATE PLANNING (GCSS)

  • Jan 2019 - Jun 2021

  Islāmābād, Pakistan • Designing & Executing Segment Strategy. • Making Decisions based on data, Market insights & Profitability. • Launching New Products and Promotions / Campaigns. • Responsible for Digital Marketing & Branding Activities (Social Media, Website, Blogs, Newsletters, Bill Inserts, ATL Promotions) • Enhancing Customer Experience from all fronts i.e. Communications, Touch Points & Product Offerings. • Analyzing industry dynamics and competitors' pricing to evaluate implications on… Show more • Designing & Executing Segment Strategy. • Making Decisions based on data, Market insights & Profitability. • Launching New Products and Promotions / Campaigns. • Responsible for Digital Marketing & Branding Activities (Social Media, Website, Blogs, Newsletters, Bill Inserts, ATL Promotions) • Enhancing Customer Experience from all fronts i.e. Communications, Touch Points & Product Offerings. • Analyzing industry dynamics and competitors' pricing to evaluate implications on pricing strategies. 𝘼𝘾𝙃𝙄𝙀𝙑𝙀𝙈𝙀𝙉𝙏𝙎: • Grew Postpaid Customer Base by 30% in period of 2 Years. • Elevated Monthly GAs by 20% by value addition in Product Portfolio. • Reduced expected churn by giving special offers to Customers during Covid-19. • Achieved 101% of Postpaid Revenue Target for Year 2019. • Improved Customer Experience by Revamping Notifications and adding more options in Customer support Portals & Apps. • Launched Device Bundling with Mobility Products which result in uptake of Terminals selling. • Facilitated Sales Team in On-Boarding 2nd largest Corporate Account by developing special packages & bundles for strategic deal.

• SENIOR EXECUTIVE CORPORATE PLANNING

  • Apr 2018 - Dec 2018

  • Evaluating Business Cases of Corporate Clients to ensure Margins. • Ensuring Revenue Targets of GSM, MBB & M2M Portfolio. • Developing Pricing Strategies for new products, services, and promotions. • Responsible for Subscriber Base (Gross Adds, Churn) by focusing on Retention, Up-Selling & Cross-Selling. • Designing and Executing Digital Marketing Strategy for Zong Business Segment. • Collaborating with stakeholders for processes, Policies & Product… Show more • Evaluating Business Cases of Corporate Clients to ensure Margins. • Ensuring Revenue Targets of GSM, MBB & M2M Portfolio. • Developing Pricing Strategies for new products, services, and promotions. • Responsible for Subscriber Base (Gross Adds, Churn) by focusing on Retention, Up-Selling & Cross-Selling. • Designing and Executing Digital Marketing Strategy for Zong Business Segment. • Collaborating with stakeholders for processes, Policies & Product Developments. 𝘼𝘾𝙃𝙄𝙀𝙑𝙀𝙈𝙀𝙉𝙏𝙎: • Revamped Customer On-boarding process result in improved Time to Market. • Developed Special GSM Tariffs for Strategic Deals which result in winning major B2B2C Deals. • Increased number of monthly Business Cases evaluation (ROI) of B2B Clients by 26%. • Designed & Executed Strategy to increase segment size, revenue and profitability. • Conducted Product related Trainings to Regional Sales team for better understanding of Product Dynamics. • Initiated & Executed Digital Marketing Strategy for Zong Business Portfolio.



Jazz Business

• Pakistan
• Telecommunications
• 100 - 200 Employee

• SPECIALIST B2B SEGMENT & PRICING

  • Jan 2017 - Mar 2018

  Islamabad, Pakistan • Developing Products & Packages (Voice, Data, SMS, Hybrid) & bundling with Terminals. • Developing Reports, Dashboards & Perform Analysis on Base, Usage, Revenue, Churn, Acquisitions & ARPU. • Coordination with Customer Base Management Team for monitoring Churn. • Designing and executing yearly segment action plan and Product road map. • Enhancing Customer Experience and increasing Segment Revenue. 𝘼𝘾𝙃𝙄𝙀𝙑𝙀𝙈𝙀𝙉𝙏𝙎: • Launched SoHo Segment in B2B Domain to… Show more • Developing Products & Packages (Voice, Data, SMS, Hybrid) & bundling with Terminals. • Developing Reports, Dashboards & Perform Analysis on Base, Usage, Revenue, Churn, Acquisitions & ARPU. • Coordination with Customer Base Management Team for monitoring Churn. • Designing and executing yearly segment action plan and Product road map. • Enhancing Customer Experience and increasing Segment Revenue. 𝘼𝘾𝙃𝙄𝙀𝙑𝙀𝙈𝙀𝙉𝙏𝙎: • Launched SoHo Segment in B2B Domain to increase Subscriber base and Revenue. • Developed special packages for SoHo Segment for selling from Franchise Channel. • Prepared overall Value Proposition & Strategy of GSM Segment. • Launched Office in a box solution and Hybrid GSM Packages for SMEs/SoHo.

• SPECIALIST B2B MARKETING & BRANDS COMMUNICATIONS

  • Sep 2016 - Dec 2016

  Islāmābād, Pakistan • Developing & Managing Digital Marketing Funnel. • Managing all B2B Digital Media Platforms including Blogs, Email, Web, Social, Customer support portals, Newsletters etc. • Brand Management including Brand Building on Digital Media • Marketing Operations including Vendor Management & Events Management. • Relationship Marketing & Loyalty Program Management. 𝘼𝘾𝙃𝙄𝙀𝙑𝙀𝙈𝙀𝙉𝙏𝙎: • Launched SoHo Segment in B2B Domain to increase Subscriber base and… Show more • Developing & Managing Digital Marketing Funnel. • Managing all B2B Digital Media Platforms including Blogs, Email, Web, Social, Customer support portals, Newsletters etc. • Brand Management including Brand Building on Digital Media • Marketing Operations including Vendor Management & Events Management. • Relationship Marketing & Loyalty Program Management. 𝘼𝘾𝙃𝙄𝙀𝙑𝙀𝙈𝙀𝙉𝙏𝙎: • Launched SoHo Segment in B2B Domain to increase Subscriber base and Revenue. • Developed special packages for SoHo Segment for selling from Franchise Channel. • Prepared overall Value Proposition & Strategy of GSM Segment. • Launched Office in a box solution and Hybrid GSM Packages for SMEs/SoHo.



Jazz

• Pakistan
• Telecommunications
• 700 & Above Employee

• ASSOCIATE COMMERCIAL SUPPORT (RBP NORTH)

  • Oct 2015 - Aug 2016

  Islāmābād, Pakistan • Coordination with Sales Channel & Treasury for Smooth Operations. • Rolling out of Department Communications on different platforms. • Regional Financial Performance Analysis. • Surprise Audits of NWD Business Centers. • Quality of Sales Improvement Initiatives. • Re-Engineering & Automation of Processes. • Region wise Reporting of Direct Debit Activities. • Reporting of MFS Activities for real time decision making. • Inventory Management available at Mobilink… Show more • Coordination with Sales Channel & Treasury for Smooth Operations. • Rolling out of Department Communications on different platforms. • Regional Financial Performance Analysis. • Surprise Audits of NWD Business Centers. • Quality of Sales Improvement Initiatives. • Re-Engineering & Automation of Processes. • Region wise Reporting of Direct Debit Activities. • Reporting of MFS Activities for real time decision making. • Inventory Management available at Mobilink Warehouses. 𝘼𝘾𝙃𝙄𝙀𝙑𝙀𝙈𝙀𝙉𝙏𝙎: • Team member which developed Online Ordering Inventory system result in reducing time for Airtime issuance. • Integrated Sales Refund and POS for timely issuance of refund amount to customers. Show less



Business Communications and Systems @ JAZZ - PMCL

• Executive Finance

  • Aug 2012 - Sep 2015

  • Issuance of Tangible and Intangible Inventory to Franchises and Direct Sellers. • Monitoring and Reporting of Jazz-Cash Activities. • Posting of Direct Debit Payments in POS. • Reimbursement of Petty Cash to Nationwide Regional Offices. • Performing daily Finance Operations Task. • Monitoring of Receivables (Franchises and Direct Sellers) by Coordinating with Treasury and Sales Channel. 𝘼𝘾𝙃𝙄𝙀𝙑𝙀𝙈𝙀𝙉𝙏𝙎: • Launched Jazz Cash at Jazz Service Centers… Show more • Issuance of Tangible and Intangible Inventory to Franchises and Direct Sellers. • Monitoring and Reporting of Jazz-Cash Activities. • Posting of Direct Debit Payments in POS. • Reimbursement of Petty Cash to Nationwide Regional Offices. • Performing daily Finance Operations Task. • Monitoring of Receivables (Franchises and Direct Sellers) by Coordinating with Treasury and Sales Channel. 𝘼𝘾𝙃𝙄𝙀𝙑𝙀𝙈𝙀𝙉𝙏𝙎: • Launched Jazz Cash at Jazz Service Centers. • Revamped Reimbursement process of Petty cash to Regions. • Coordinated with Sales, Treasury and other departments for smooth operations. Show less