Experience

XStak Inc.

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Director of Business Development

  • Jul 2021 - Present

  - We have four ecommerce B2B SaaS products, all cloud-based: Shopdesk (POS), OmniChannel Engine (Inventory and Order Management), OmniRetain (Loyalty Management), Shopcast (ML-Reommendation Engine) - Led a team of 3 account executives and increased qualified leads by 73%, calls booked by 63%, and demos by 58%. - Sign up major fashion, grocery, and pharmacy chain stores and increase ARR from $40,000 to $110,000 in 15 months. - Negotiate per-order fees from these merchants. Provide e-commerce consultancy on how to increase their orders and achieved 63% GMV growth (promotions, discount coupons with orders, social media messaging, removing the gap between offline and online inventory) - Present recommendations/requirements to product teams by agile practices after competitor research and introduce new features that improved merchants' conversion rate by 56%. - Utilize CRM platforms, including Hubspot, to improve my productivity by 37%. Show less



Shopistan

• Pakistan
• Technology, Information and Internet
• 1 - 100 Employee

• General Manager/Head of Ecommerce

  • Jun 2015 - Sep 2021

  - Shopistan provided managed ecommerce service to over 70 clients. Overall we did over 400 ecommerce development projects on Shopify, Magento, and Fabric. - Collaborated with technology, digital marketing, customer success, operations, and finance team to increase GMV 100% YoY for six consecutive years. - Documented requirements for product teams on Jira and Confluence to build our OmniChannel (OE) engine that decreased costs for merchants by 76% and increased sales by over 100%. Accelerated revenue for OE by 300% YoY for three consecutive years. - Maintained timely communication with all business stakeholders to ensure everyone was on the same page and met expectations. - OE helped ensure the full assortment was available online, orders were dispatched on time, fewer discounts as opposed to 50% flat off, customers were timely updated, and the stock was replenished sooner. - Negotiated contracts with third-party platforms like Mailchimp, Stripe, PushOwl, Linode, and courier companies to open a separate revenue stream. Shopistan was earning $20,000+ in referral revenue. Show less



Sefam Pvt Limited (Bareeze)

• Pakistan
• Advertising Services
• 500 - 600 Employee

• Head Of Ecommerce

  • Jun 2014 - Jul 2015

  - Worked with the agency to introduce new features on Magento websites like infinite scroll, geo IP pricing, single page checkout, and recommendation engine to help increase sales by 43%. - Analyzed financial statements, web analytics reports, and dashboard recaps to increase conversion rate by 48%, AOV by 36%, and customer retention by 64%. - Rolled out the first omnichannel solution for a Pakistani brand: omnichannel operations reduced costs by 38%, reduced delivery times by two days on average increased inventory on the website by over 600%. Show less



iSky, Inc.

• United States
• Market Research
• 1 - 100 Employee

• Data Analyst

  • Mar 2013 - Jun 2014

  - Worked on a sales and service study for major automotive brands such as Audi and Honda Canada in the North American market to aid the brand's customer loyalty and retention, helping retention increase by 27% - Performing advanced business analysis such as market segmentation and key driver analysis, using advanced statistical techniques (Factor, Key Drivers, Logistic, Multiple Regressions, Segmentation, predicting Churn Probability, and other Econometric Analysis) to deliver greater insight to clients for precise decision making that improved the client's business processes and revenues; - Used SPSS (Statistics, text analytics), R, and other relevant software for predictive analytics and data mining (Cross Tabulation). Show less



Shopistan.pk

• Business & Web Analyst

  • Jan 2012 - Feb 2013

  Developed business insights from the metrics of Shopistan’s eCommerce website and managed content publication. Developed business insights from the metrics of Shopistan’s eCommerce website and managed content publication.