Experience

Punjab Beverages Company Private Limited

• Food and Beverage Services
• 200 - 300 Employee

• Unit Manager- Pepsi Cola Faisalabad

  • Nov 2021 - Present

  1. Assist in developing and implementing Annual Operating Plan ( AOP) which includes financial, volume, and distribution objectives for the Unit. 2. Compilation and execution of given Plans/Objectives to attain Unit /Area wise Primary/ Secondary Sales and Products/ Packages Availability Targets. 3. Use tools and resources to gain a competitive edge in the market place. 4. Supervise/monitor the Stocks transactions at all levels against Planning and Forecasting. Distribution Management to ensure the proper execution of sales operations, ROI, Inventory Management etc. 5. Unit Management through Geographic Analysis, Potential Estimation, Infrastructure Analysis, Coverage Analysis and Call Frequency Analysis. 6. Regular Market visits to supervise/monitor the proper execution of set objectives/plans to ensure the attainment of desire results 7. Supervise/ensure the proper injection/placement and optimal utilization of Company’s Assets in the market i.e. Coolers, Glass, Shell, Signage etc. 8. Market Intelligence regarding Market Share, Trends, Analysis, Availability, Competition Activities etc. Show less



PND GROUP

• Transportation, Logistics, Supply Chain and Storage
• 1 - 100 Employee

• Business Manager - Nestle Division

  • Aug 2017 - Oct 2021

  1. YTD till June 2021 MOP achievement in F & B business is 12.2%, Nutrition 4.2% , CPW 15.6% and overall is 8.7%. 2. Numeric Penetration Increase from 1530 shops to 1624 shops till June 2021. 3. Achieve Highest Growth in Nestle Fruita Vital 33.2% and in Nesfruita 52.3% and in Overall Juices 39.4%. 4. Achieved Channel Wise Growth YTD July 2021 is 8 %, with General Store 6% ,Bakery20%, Pharmacy 10%, Wholesale 5%, TK 45%,Supermarket 116% respectively. 5. Achieved 100% POS Score , Chiller Throughput , LPPC , Shop Productivity , Target Achieved as per Company KPI’s. Show less



Jumairah Marketing Est

• Saudi Arabia

• Brand Manager

  • Dec 2015 - Jul 2017

  1- Brand activation Execution of Mahou Non Alcoholic Beer in BinDawood & Danube Hypermarket all over Kingdom of Saudi Arabia. 2- Teekanne Germany Tea brand activation and launching with full POSM in Danube Hypermarkets Western , Central & eastern Region. 3- Promotion analysis of National Foods in Hyper Panda, BinDawood, Danube , Lulu , Nesto , Star Market, General Trade , Wholesale & HoReCa business. 4- Listing of National Foods , Mahou Non Alcohlic Beer and Rico tomotto Peeled with existing & new clients 5- Contract finalization regarding Fixed Rebate , Progressive Rebate , Promotion Budget , Logistic Budget , Flyer participation annually with clients to boost the sales. 6- Price negotiation with foreign suppliers and new portfolio addition in brands. 6- Wet Sampling Bombay Biryani successful Activity in Danube Hypermarket Jeddah ,Riyadh & Khoubar Region. 7- Wet Sampling Activity in Kababish Restaurant - Azizia to Target Pakistani & Indian Community. Show less



BinDawood Holding

• Saudi Arabia
• Retail
• 500 - 600 Employee

• Area Manager

  • Dec 2011 - Dec 2015

  1- Generating & executing FMCG PO with 100% increase in more than 40 Key Accounts 2- Successfully executing promotions at 100% rate with Key Accounts Clients 3- Focusing on finalization of contract on time by saving cost every year on the basis of relationship 4- Conducting product presentations based on seasons such as Ramadan & Hajj 5- Achieved the target worth SR 20 Million at a sales growth 150% in Jeddah & Makkah regions 6- Driving a 50% increase in business development every year 7- Handling a team of more than 6 sales men & merchandisers in Jeddah & Makkah regions 8- Managing current business and producing profits from new business for assigned accounts 9- Conducting market analysis and evaluating competitor’s practices and market status 10- Ensuring excellent customer satisfaction while working with customers Show less



Makkays

• Pakistan
• IT Services and IT Consulting
• 1 - 100 Employee

• Key Account Executive

  • Sep 2007 - Nov 2011

  1- Handled more than 50 Key Accounts in Lahore Region 2- Prepared enquiry documents , contacted local and international sources of supply and obtained quotations 3- Handled techno-commercial negotiations with customers and established contract terms including price, scope of work, quantity, delivery, mode of payment, variation and etc. 4- Liaised with Sales, Procurement , Product Management , Customer Services, Accounts & Finance Departments and Estimator for project cost analysis, quotations analysis, technical and commercial evaluation 5- Formulated Business Development Strategies and Plans for new and existing products 6- Supported the team members of Lahore, Faisalabad and Multan for customer requirement support 7- Planned and conducted interactive DEMOs to clients 8- Conducted research to determine industry standards and source for new, substitute and customized items 9- Successfully developed Business Proposals and Quotations 10- Prepared presentations, specification comparisons and other collateral material for product placement Show less



PepsiCo

• United States
• Food and Beverage Services
• 700 & Above Employee

• Assistant Manager R & D

  • Jan 2005 - Nov 2006

  1- Conducted market survey of whole distribution that included 119 towns & 34 cities including Faisalabad Base, T.T.Singh, Gojra, Okara, Jhang, Ahmed Pur Sial, Amin Pur, Bhawana, Peermahal, Jaranwala, Khurrianwala, Sargodha, Mianwali, Kloor Kut, Pilplan, Drya Khan, Khushab etc. 2- Prepared and presented market share of Pepsi brand with Coke 3- Involved in verification of promotion schemes/price/TOT/sampling 4- Launched Mountain Dew/Lays whole Franchise in FSD 5- Injected TOT (approx: 5000 Tools) to increase market share and coordinated with GM/RSM/DSM/ASM regarding every activity 6- Supervised 12 Marketing Research officers (MRO) of R&D Team for conducting survey, planning and executions 7- Controlled area violation/transshipment inside areas of Okara/Jaranwala/Sahianwala Show less