Experience

Data Innovation

• IT Services and IT Consulting
• 1 - 100 Employee

• CEO & Founder

  • Oct 2019 - Present

  The way we use data in our businesses is the key to growth & optimization. Helping sort through tons of data products, tools, platforms, clouds and frameworks, improve results and most of all answering the most important business questions with data and in a sustainable way is my mission. The way we use data in our businesses is the key to growth & optimization. Helping sort through tons of data products, tools, platforms, clouds and frameworks, improve results and most of all answering the most important business questions with data and in a sustainable way is my mission.



Emailing Network

• Spain
• Internet Publishing
• 1 - 100 Employee

• • Jan 2013 - Jan 2020

  EMN is a digital Network / Agency that delivers value to Advertisers, Users & Publishers. We provide quality traffic, maximize sales volume & ROI for our B2B clients - Advertisers. We create & deliver relevant content and help Users save time and buy smarter. We help Publishers, both internal and external, increase their ROI & efficiency by providing better tools - graded content, network user lifecycle & context data. We are part of the french Reworld Media Group, www.reworldmedia.com, EPA:ALREW, also the main shareholder in Tradedoubler. My mission is to optimise the agency's team & business, while getting involved in the global data & marketing strategy. In the last 4 years, we grew and consolidated our presence & revenue in our big 4 countries Spain, Italy, France & UK. Show less

• • Aug 2011 - Dec 2012

  • Manage the Production team: publishing, broking, development & support • Supervise the planning, execution & reporting of all marketing campaigns • Coordinate the development of our lead generation mechanics: from optimizing creativity, landing, frequency to better segmentation, data mining and tracking platform optimization. • Managing & optimizing the project management processes to support the company’s growth – working closely with Business Development team - special role in developing the actual star product – Clicplan.• Select and implement technology solutions to meet current and future needs. I have changed & updated hosting providers to Amazon, implemented CDN, worked with 3rd party IT developers as with the internal team. Show less

• • Mar 2010 - Dec 2011

  Emailing Network is a digital marketing agency specialized in lead generation via email marketing. Our focus is to increase the volume of the client’s email database through highly segmented (geo-demographics y behavioral) emailing campaigns. Some of our big accounts are Nestle, Spanair, Air France, Groupon, L´Oreal. My main responsibilities are:• Manage the Publishing team – our internal network of sites and user databases: avenidaoutlet.com, cluboferting.com, traveliu.com.• Plan and monitor the execution of emailing campaigns sent on internal Emailing Network’s supports • Test and improve our newsletter programs: from optimizing creativity, landing, frequency to better segmentation, data mining and email solution providers platform’s changes. • Developed a MegaDB with geo-demographic, behavioral and specific segmentation information of +50 millions. • Research and implement effective lead generation methods outside of the agency´s specialization, such as Google Adwords, Affiliate Networks and partnerships with other Agencies. Show less



Britcom

• Marketing Manager

  • Jul 2009 - Mar 2010

  Marketing Manager Britcom Grup a british company that owns and operates a 5000 sqm authorized remanufacturing plant, ISO 9001/ISO14001 certified, in Bucharest. Sales and Marketing department includes: an aquisitions unit, an international wholesale & export division and 2 online stores www.choicebrand.co.uk and www.choicebrand.ro. Britcom is an authorized remanufacturer / refurbisher and reseller for Kenwood, Delonghi, Morphy-Richards, Philips, Panasonic and Groupe Seb (Tefal, Rowenta, Moulinex, Krups). • I managed the local online store www.electrobazar.ro which I have fixed, improved and rebranded into www.choicebrand.ro obtaining an increase of traffic to 80.000 visitors per month and an increase of sales of 25%, December 08 vs December 09. I worked closely with a team of PHP programmers and Google Adwords specialist. • I have opened a store in Bucharest establishing a plan of developing a network of stores. • Upgraded the corporate website www.britcomdirect.com to a wholesale store. • Implemented a CRM software: Salesforce Enterprise. • Carried budget and P&L responsibility. Analyzed and improved ROI on all marketing activities: TV, outodoor, online, in-store. Updated and implemented the Marketing plan both for online and retail sales development. Video presentation: http://movie.britcomdirect.com Show less



Tornado Systems Limited

• United Kingdom
• Software Development

• Marketing Manager

  • Oct 2008 - Jun 2009

  Twister is the franchises network of specialized retail channel of the main IT distributor in Romania – Tornado Systems. My main duty was to develop a marketing plan for all 40 franchised partners, that will work both locally and nationally. • established connections with the main vendors in our merchandise portfolio – Intel, HP, Microsoft, IBM-Lenovo, Kingston, Asus, Acer in order to obtain 30% of marketing budget. • reconciled partners demands of marketing actions with the actual materials and promotions in order to obtain 35% of marketing budget • implemented several online campaigns and designed and distributed a pack of offline materials. Show less



Protection 1 Security Solutions

• United States
• Security and Investigations
• 700 & Above Employee

• Security Consultant

  • 2007 - 2008

  Starting 2007 I worked mostly independently. I represented Foster Maccallum UK in Romania, in their project to link local IT business to SAP Worldwide. I owned and operated a small business in Bucharest having 33% ownership, Friends Inc, growing the following brand: The Absinth. I also worked as an Residential/Small Business Security Consultant in Chicago for Protection One, one of the Top 3 US Security companies, NASDAQ quoted PONE during a 6 months internship. Starting 2007 I worked mostly independently. I represented Foster Maccallum UK in Romania, in their project to link local IT business to SAP Worldwide. I owned and operated a small business in Bucharest having 33% ownership, Friends Inc, growing the following brand: The Absinth. I also worked as an Residential/Small Business Security Consultant in Chicago for Protection One, one of the Top 3 US Security companies, NASDAQ quoted PONE during a 6 months internship.



Flanco Romania

• Romania
• Retail
• 300 - 400 Employee

• Area Sales Manager / Marketing & Aquisitions Executive

  • Jan 2001 - Dec 2007

  I have redesigned roles and simplified processes thus obtaining a 33% decrease of costs. Constantly increased the number of loyal customers (both companies and individuals) which in a retail market focused on temporary clients, resulted in a 40% increase of medium sales of the shops. Held P&L and budget responsibilities. Significant contribution in designing a new store concept and implementing it several locations (Constanta, Oradea, Craiova, Brasov – shops) Selected Achievements: • Managed an average sales team of 20+ individuals; set higher expectations and instituted individual team-member accountability resulting in 250% revenue increase over three years. • Met or exceeded all quota, averaging more than 3.5 Euro million in annual sales (‘05-‘06) in Bucharest, earning multiple company awards in recognition of performance. • Consistently developed strong, sustainable business relationships with existing and new partners most of them being executive decision makers. • Significant contribution in changing ERP System of the company from Scala Business Solution to Microsoft Navision finalized this year. • Laid out the foundations of the e-commerce project - www.eflamingo.ro. As Marketing Executive I was developing all POSM materials for Flamingo including the 84 pages monthly catalogue, I organized stands at the fairs: Cerf, FCS. Show less