Farid Luthfi

Marketing Lead at Petskita
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Contact Information
us****@****om
(386) 825-5501
Location
Jakarta Metropolitan Area, ID

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Eunice Emmanuella Coendana

Warm greetings to Farid Luthfi I would like to recommend Farid Luthfi for his collaboration as coach in AIESEC Future Leaders 3.0 by AIESEC in USU. Farid Luthfi is an excellent coach. He was capable to guide his coachees by being innovative to create the best learning environment and able to give his the best in nurturing his coachees to enjoy their journey in this program. He also had willingness to support the program wholeheartedly. Thank you so much for such precious dedication. It’s an honor to have Farid Luthfi as our coach. I wish you the best luck for your study and your future endeavors. Godspeed!

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Credentials

  • Market Research Workshop: Menerapkan Consumer Behaviour Analysis Untuk Memahami Perilaku dan Kebutuhan Konsumen
    Glints
    May, 2022
    - Nov, 2024
  • Designing for Behaviour Change (DBC) Workshop by WISE
    WISE - WASH in Southeast Asia
    Jan, 2021
    - Nov, 2024
  • Copywriting: Trik Merangkai Kata untuk Meningkatkan Penjualan
    Skill Academy by Ruangguru
    Jun, 2020
    - Nov, 2024
  • Digital Strategist
    Vokraf
    Jun, 2020
    - Nov, 2024
  • Mudah Pahami Konten Marketing untuk Bisnis
    skill acade
    Jun, 2020
    - Nov, 2024
  • SEO 101: Cara Membuat Website Eksis di Halaman Depan Google
    Skill Academy by Ruangguru
    Apr, 2020
    - Nov, 2024
  • Introduction to Project Management
    Udemy
    Feb, 2020
    - Nov, 2024

Experience

    • Indonesia
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Marketing Lead
      • Jan 2022 - Present

      - Establish positioning, identify target audiences, and develop integratedmarketing plans with objectives across different channels (offline & online) andsegments.- Analyze customer insights, consumer trends, market analysis, and marketingbest practices to build successful strategies- Responsible for all Petskita’s Social Media Accounts and Contents- Manage and responsible for all marketing teams and activities.- Create, maintain, and conduct analytics reporting across multiple platforms andextract key insights for future campaign development and go-to-marketstrategies, complete with proposals and recommendations on tactics.- Present ideas and final deliverables to internal and external teams, andcommunicate with senior leaders about marketing programs, strategies, andbudgets. Show less

    • Digital Marketing Specialist
      • Aug 2020 - Jan 2022

      Job Description:- Responsible to execute digital marketing activities across all platforms.- Create and execute campaigns and ads (Facebook, Instagram, TikTok to improve reach and brand awareness.- Execute all web, SEO/SEM, database marketing, email marketing, social media advertising, and campaigns.- Constantly review analytics/metrics on campaign performance.- Monitor and analyze the market trends and insights.- Prepare monthly digital marketing report related to assign job and submit to the marketing supervisor.- Work closely with other team members to deliver successful marketing campaigns. Show less

  • Shine Holiday
    • Medan Area, North Sumatera, Indonesia
    • Marketing Communication Executive
      • Sep 2018 - Mar 2020

      About: Shine Holiday has established in 2011 as a travel agency in Medan. We offer travel products such as ticketing, cruise, admission, tour, hotel and car rental. We strive to achieve our vision as one of the greatest travel agencies in Indonesia. Job Description: - Raised 10 external partners (Company, Event Organizer, & Influencer ) for 5 various campaign collaboration project in a year. - Managed and monitored e-commerce, social media strategy and market trends which ensured sales operation for product selling by 100%. - Conceptualized, developed and executed the campaigns for the brand awareness and sales which reached ±1 million people and completed 5 campaigns collaboration in a year. - Designed physical & digital promotion content (copy & image) which publicized ±500 designs and assisted ±30% sales revenue in each month & ±1000 of followers in a year. Show less

Education

  • Universitas Sumatera Utara
    Bachelor's degree, English Literature (British and Commonwealth)
    2014 - 2018

Community

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