Experience

Bosch Middle East

• United Arab Emirates
• IT Services and IT Consulting
• 100 - 200 Employee

• Regional Sales Manager

  • Apr 2013 - Present

  Setting Strategic approach for Kuwait, Lebanon, Jordan, Iraq, and Palestine (1st year t/o x3)Handling 5 BU's: Video Systems, Access Control, Intrusion, Fire, Public Address and ConferencingTridimensional approach: Direct Sales, Distribution and Business Development (conversion yielded incremental sales +10%)

• Regional Brand Manager

  • Oct 2011 - Mar 2013

  Setting and implementing marketing plans and sales targets in the GCC for traditional trade (Bosch Blue) and multiples (Bosch Green, L&G, MT, Skil, and Dremel) Analyzing market requirements, systematic positioning and launch of new products (incremental sales 11%)• Monitoring the budget database for the advertising and promotion’s expenditure and accruals, developing the region’s brand visibility and regional/local communication materialOrganizing semiannual regional business meetings for all business heads and presenting the regional and local strategies.Volunteered to perform the tasks of as IT partner, DSP, and local authorizations coordinator (LAC) to implement data security guidelines in the power tools department (Audit +92%) Show less

• Brand Manager

  • Jan 2009 - Oct 2011

  Optimize and expand the strategic approach to the “Multiples business” for Bosch Green, Measuring Tools, Skil, Dremel, and Lawn and GardenAssisting Regional Marketing Manager with Bosch Blue marketing and sales in the GCCEnsuring proper implementation of the communication guidelines in the region in coordination with global advertisingOrganizing and presenting semiannual regional business meetings for all client business heads

• Assistant Marketing Manager

  • Jan 2008 - Dec 2008

  Marketing support activities, development of marketing material, sales analysis, and identification of gap potential



Société Générale de Banque au Liban SAL

• Lebanon
• Banking
• 200 - 300 Employee

• Portfolio Associate

  • Sep 2007 - Dec 2007

  Customer support and sales of the bank’s solutions and services Customer support and sales of the bank’s solutions and services