Experience

Think Research

• United Kingdom
• Airlines and Aviation
• 1 - 100 Employee

• Director, Marketing

  • May 2022 - Present

  Think Research is a leader in delivering knowledge-based digital health software solutions that empower clinicians, standardize care, and improve health outcomes. I am leading the marketing team to promote the MDBriefCase portfolio. MDBriefCase Group Inc. provides accredited, online continuing professional development (CPD) to help healthcare practitioners enhance their professional practice and stay at the forefront of the latest evidence and protocols. As Marketing Director, I lead a team of 3 professionals using all of the marketing toolset to promote the various courses, webinars and events to a global audience.



Simpill Health Group (Pillway, PillExchange)

• Marketing Manager

  • 2021 - 2022

  Pillway, a full-service digital pharmacy company of Simpill Health Group Inc., offers best in class service for individuals that require prescription medication, with a specialized focus for those who manage multiple medications per day. Reimagining the pharmacy experience, Pillway is revolutionizing today's traditional model through the thoughtful use of technology. As Marketing Manager, I was responsible for managing a team to deliver on all social, digital and traditional marketing campaigns to create awareness for the Pillway service.



SCENE Loyalty

• Marketing Manager, Engagement

  • 2019 - 2020

  SCENE is a premier entertainment loyalty program with over 10 million member base. SCENE is a partnership with Cineplex Entertainment and Scotia Bank. As Marketing Manager, Engagement, I was responsible for marketing to existing members to increase collection and redemption at partner locations, which include Cineplex theatres and properties and Recipe Brand Restaurants (Swiss Chalet, Harvey's, East Side Mario's, The KEG among others). I managed large and small marketing campaigns using segmentation and leveraging email, social, SMS, push and direct mail.



Great Clips Inc.

• United States
• Consumer Services
• 700 & Above Employee

• Marketing Manager

  • 2017 - 2019

  GREAT CLIPS: THE WORLD’S LARGEST SALON BRAND Great Clips is a 100% franchised company with more than 4,300 salons across North America. I managed all marketing activities to support 157 Canadian locations. Role was to manage a $2 million budget to execute direct marketing, digital and social marketing, PR and traditional marketing such as Radio and TV for all campaigns across Canada. Conducted several campaigns which promoted the Great Clips award winning mobile app which reached a milestone of 10 Million downloads in April 2019. I also managed relations with several sponsorships including NHL, CFL, minor hockey and lacrosse teams along with Virgin Mobile, Tim Horton’s and Good Life. Monster Jam events are also a big part of sponsorship portfolio.



Heart and Stroke Foundation

• India
• Non-profit Organizations
• 1 - 100 Employee

• Manager, Programs-Ride & Big Bike

  • 2016 - 2017

  I managed the marketing for two of the largest fundraising events for the foundation; Ride for Heart and Big Bike; which collectively brought in $15 Million annually. Managing a team of 2, we worked with internal and external partners to deliver all marketing assets, including TV, radio, print, digital, social and email. I managed the marketing for two of the largest fundraising events for the foundation; Ride for Heart and Big Bike; which collectively brought in $15 Million annually. Managing a team of 2, we worked with internal and external partners to deliver all marketing assets, including TV, radio, print, digital, social and email.



University of Toronto Press

• Canada
• Book and Periodical Publishing
• 1 - 100 Employee

• Senior Marketing & Ecommerce Manager

  • 2011 - Jan 2016

  Managed all traditional and digital marketing, including e-commerce activities for 5 retail stores across all of the University of Toronto and OCAD U campuses. • Managed a team of designers and technical professionals to deliver small and large projects which include print, digital, email and social media • Built and managed opt-in email lists using contesting from 3k to over 75k active emails and deploy over 3M CASL compliant emails per year • Leveraged key learning from surveys and focus groups conducted every semester to formulate strategies • Participated and drove quarterly strategy planning sessions • Managed annual marketing budget in excess of several hundred thousand dollars



Canadian Tire

• Canada
• Individual and Family Services

• Team Lead, Online Creative Services

  • 2010 - 2011

  Acted as senior manager of a team of 7 to develop all online marketing campaigns for retail website. • Managed daily activities of a creative services team, including designers, writers, production and usability experts • Provided strategy and direction for major projects including site redesign, banner campaigns, microsites and large site builds focusing on specific product categories • Brand Stewardship. Managed all of the online brand and logo treatments Acted as senior manager of a team of 7 to develop all online marketing campaigns for retail website. • Managed daily activities of a creative services team, including designers, writers, production and usability experts • Provided strategy and direction for major projects including site redesign, banner campaigns, microsites and large site builds focusing on specific product categories • Brand Stewardship. Managed all of the online brand and logo treatments



Torstar Digital-Insurance Hotline

• Senior Marketing Manager

  • 2008 - 2009

  Acted as a senior manager to deliver all online and offline marketing campaigns. • Managed Marketing budget of close to $5M of media value annually • Developed and managed campaigns, which included the use of Email Marketing, Online Display Advertising, Print, Radio, Magazines, SEO and SEM, Affiliate Marketing, Contesting and PR. Typical campaigns generated $40k-$50k in revenue • Managed team to develop and deploy monthly E-newsletter (2.5M emails annually) • Sourced and managed creative, PR and SEO agencies and liaised with TorStar counterparts to make recommendations for a new email deployment partner



Canoe Inc

• United States

• Senior Marketing Manager

  • 2007 - 2008

  Acted as a senior manager, managing a team of 4, to deliver all marketing activities for National web portal. • Co-Managed marketing budget of close to $3M annually • Developed and managed large marketing projects, which included the use of Print, TV, Magazines and Email. Typical campaigns generated 3-4 million pages views and generated close to 50k email addresses annually • Managed team to develop and deploy major email marketing campaigns (including over 10 regular e-newsletters) to consumers and trade (deploy 3M emails monthly) • Managed team to conduct SEO and SEM campaigns and managed internal and external contests



Franklin Templeton Investment

• India
• Consumer Services
• 1 - 100 Employee

• Emarketing Manager

  • 2005 - 2007

  Acted as a senior internet marketer, managing a team of 3 to deliver internet based projects. • Managed internet marketing budget of over $200k • Developed a two-year internet strategy plan for enhancements for all 4 major web properties • Developed and led internet based projects including: Webcasts (4 per year); Site enhancements (major updates every quarter), interactive calculators, online videos, Web Metrics reports (Weekly, Monthly, Quarterly) • Managed team to develop and deploy major email marketing campaigns to targeted groups of Investment Advisors (1M emails annually)



Foresters

• United Kingdom
• Hospitality

• Marketing Manager

  • 2003 - 2004

  · Developed, implemented and managed marketing campaigns including: on-line, direct mail, contests, and other lead generation activities. Delivered one-third of all leads to the sales force across North America · Developed a 30 page corporate Web strategy document, which provided direction to Senior Management and created opportunities for the redevelopment of the corporate Internet site · Oversaw the redesign and development of new sales tools and templates for the field, which achieved positive feedback and usage · Sourced and managed support from other business areas and suppliers which allowed the delivery of on-line and direct mail projects to be achieved on time and on budget · Monitored website activities, usage and conversion rates through use of web metrics analytics tools. Used information for future web design and content updates



PointSite

• Software Development

• General Manager/CEO/Founder

  • 2000 - 2003

  · Set up and managed Private Label Loyalty Programs for clients · Project managed the development of high end Internet loyalty platform and public Internet site, which delivered qualified leads · Created corporate logo, advertising, trade show materials and PR campaigns to build an effective brand in a short time frame with limited budget · Executed several direct mail and email corporate marketing campaigns, which generated quality leads for PointSite · Negotiated marketing rights to GraphiCard Technology from Visible Results, New Zealand, to become the sole Canadian distributor of a unique loyalty card system · Successfully hired and managed a team of professionals including a sales team



Royal Bank

• United States
• Banking
• 1 - 100 Employee

• Internet Marketing Manager

  • 1998 - 2000

  · Worked with the marketing and product departments in the development and execution of all on-line campaigns and projects to create better brand awareness. RMF Internet properties were voted the #1 financial websites in the world for 1998 & 1999 · Implemented several key technologies within the Royal Bank, including Voice over IP, Content Management System, Corporate Intranet and On-Line Training courses, which decreased operating costs by 25%, while increasing customer satisfaction · Collaborated with other key stakeholders among the other Royal Bank business units to ensure consistent application of the Internet strategy · Managed several third party vendors to ensure programs were delivered on time and within budget · Active participant on several internal steering committees including Privacy, Security, and Branding to provide strategic direction to senior management



Sea Change

• United States
• Environmental Services

• Internet Marketing Manager

  • 1995 - 1997

  · Coordinated design of the IT platform and infrastructure to successfully launch NetJobs within six weeks. NetJobs was first company in the world to email employment listings · Managed product planning and development including branding, competitive analysis, pricing, marketing materials and company logo for both companies (NetJobs & BookWhere) · Developed public Internet site to build brand within short time frame and budget · Coordinated all sales/marketing activities including advertising/promotion via Internet, direct mail, advertising campaigns, trade shows, presentations & PR to generate sales. Increased BookWhere market share from 2% to over 30% in less than one year · Recruited, trained, managed and motivated a strong diverse team of six