Experience

Bigcats Private Limited

• Business Head - Bigcats

  • Jul 2019 - Present

  Big Cats was established in year 2001 and since then successfully dealing with multiple companies and working as strategic marketing partner specially for brand activation. It’s major business volume generates from Colgate Palmolive.Working in this most senior position, my job role includes:Leadership and management of marketing and operation teams nationwide, including talent improvement and development.Create and execute strategy for events and different marketing… Big Cats was established in year 2001 and since then successfully dealing with multiple companies and working as strategic marketing partner specially for brand activation. It’s major business volume generates from Colgate Palmolive.Working in this most senior position, my job role includes:Leadership and management of marketing and operation teams nationwide, including talent improvement and development.Create and execute strategy for events and different marketing channels.Management of all the client servicing.Management of marketing budgets both internal and external with collaboration of vendors.Increased focus on Client Marketing Support and services.Evaluate and take right measures for growth in business and client portfolio.Determine and execute strategies for domestic market and other key market expansion strategies.Working with outside partners to explore emerging channels and technologies.Interest in latest marketing trends and developments.Collaborating with the marketing teams to develop and deploy opportunities for different brands. Show more Show less



Horizon Plus

• General Manager - Marketing

  • Sep 2012 - Jul 2019

  In September 2012 , Horizon Plus was built with the clear vision of providing marketing services to elite clients , the objective was to work as business partner ( 3P ) with clients to plan and design their marketing needs in lucrative way specially for BTL ( brand activation and events ).From Day 1 , I have been associated with Horizon Plus as GM and took the challenge to build company equity in industry by making a smart team and by extending the company network throughout Pakistan… In September 2012 , Horizon Plus was built with the clear vision of providing marketing services to elite clients , the objective was to work as business partner ( 3P ) with clients to plan and design their marketing needs in lucrative way specially for BTL ( brand activation and events ).From Day 1 , I have been associated with Horizon Plus as GM and took the challenge to build company equity in industry by making a smart team and by extending the company network throughout Pakistan. Today , Horizon Plus has multiple accounts from MNCs to local business giants with a strong association, rapport and image.Following elite clients are in the active list of HP :1- Tapal2- Shan foods3- Hilal foods4- Mondelez5- Fed Ex6- Mezan 7- Pakistan cables8- Mcdonald's9- Agha Khan University and Hospitals10- Zulifiqar Industries11- Candy land12- Engro Foods Show more Show less



Helium Private Limited

• Project Director

  • Apr 2010 - Sep 2012

  In Helium, I have successfully utilized my expertise in brand management and the comprehensivemarketing and promotional activities. The contribution starts from idea generation and planning tocomplete execution. My responsibilities include client relationship management, vendor managementand budget preparation and allocation.People management for brand activation, concept research, managing the launch details withprecision, having close interaction with clients and carrying… In Helium, I have successfully utilized my expertise in brand management and the comprehensivemarketing and promotional activities. The contribution starts from idea generation and planning tocomplete execution. My responsibilities include client relationship management, vendor managementand budget preparation and allocation.People management for brand activation, concept research, managing the launch details withprecision, having close interaction with clients and carrying out the project with exactitude are theprime requisites for my job.I have managed the marketing activities of following accounts:Qubee- Launch, trade & other marketing programs Dalda - Trade activitiesKnorr - Brand Ambassador program at trade andschool activitiesPakistan Today – LaunchPond’s - Trade activation only Black Berry – Launch & Retail OutletestablishmentDettol - CSR activity for flood victims Show more Show less