Experience

AB Bank Ltd

• Banking
• 400 - 500 Employee

• Senior Assistant Vice President

  • May 2013 - Present

  • Manage the group marketing and communication activities like press ad, TV commercial, brochures, flier artworks and images production or publication. • Prepare digital marketing campaigns including web, SEO/SEM, email, social media and display advertising. • Plan and ensure that all AB Bank events (Annual General meeting, Branch opening, Anniversary, press conference, signing ceremony, training program, Family day, Sponsorship events) are well branded and executed. • Facilitate good media coverage of AB Bank by developing and maintaining good media relations through lobbying, engagement, relationship with media personal and journalist. • Responsible for Planning and developing concept, design and production of in house corporate newsletter named MIRROR quarterly. • Facilitate the branding of all AB Bank Branches & Area offices while ensuring that the costs are within budget stipulated timelines. • Monitor Banking sector news & media coverage by going through the newspapers and weekly reporting to the Chairman and Managing Director on positive/negative articles pertaining to the company, industry and the competitor. • Plan on suitable CSR initiatives and managing the activities and prepare yearly CSR budget for these activities and execute the plan time to time. • Maintain the relationship with the Central Bank for updating its any new rules and regulation or major instruction for the organization. • Organize press briefings and ensure that they are well branded and covered. • Develop the relationship with Bangladesh Governments high officials, Bangladesh Bank, Dhaka & Chittagong Stock exchange, Editors & Journalist of all newspapers & TV channels. • Prepare press release of any events of the organization and responsible to publish in press, electronics and online media. • Crafting yearly promotional item like Calendar, Dairy, corporate gift box etc. Show less



Bashundhara Group

• Bangladesh
• Leasing Non-residential Real Estate
• 700 & Above Employee

• Assitant General Manager

  • Mar 2005 - Apr 2013

  Brand Development: Planning and developing all print materials like brochure, flyer, leaflet & website. Advertisement Production: Planning, developing creative and produce all print ad, TV ad, Radio Ad, Billboards through different ad agencies.12 numbers of TV commercial production which is rewarded from target audience and management. Event Management: Planned budget, execution and promotion solo fair campaigns named “Bashundhara Abashon Mela” 2010 & 2012. Successfully completed as event coordinator of Bashundhara Golf Tournament 2012 at army golf club and PCL T20 2010 cricket tournaments at Sharjah. PR & Media Relationship: Responsible for maintain corporate relationship with print, online, electronics media for promoting and publishing positive news of the company. Media Booking & Buying: Organized a corporate rate chart and discount agreement with all print & electronics media for direct media buying. Corporate Promotional Item Production: Planning, budgeting, designing and making all corporate gift item like yearly calendar, Dairy, Note book, Telephone Index, Pen, Card Holder, Mug, Wallet through respected vendors. Show less