Farhad Hotaki
Executive Vice President at JMI Sales Group- Claim this Profile
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Bio
Experience
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JMI Sales Group
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United States
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Advertising Services
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1 - 100 Employee
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Executive Vice President
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Aug 2020 - Present
Clarendon Hills, Illinois, United States
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Creeden
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United States
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Business Consulting and Services
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1 - 100 Employee
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Director Of Retail Sales
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Feb 2016 - Aug 2020
Recruited by the president with full responsibility for strategic planning, collaborations, and sales to the largest customer. Planned and managed multiple tradeshows annually for over 35 manufacturers. Collaborated, represented, and lead all sales efforts with major CPG organizations as well as core hardware lines across various departments including Electrical, Plumbing, Housewares, Tools, Impulse, Hardware, Paint and Lawn and Garden. - Partnered with over 35 manufacturers including… Show more Recruited by the president with full responsibility for strategic planning, collaborations, and sales to the largest customer. Planned and managed multiple tradeshows annually for over 35 manufacturers. Collaborated, represented, and lead all sales efforts with major CPG organizations as well as core hardware lines across various departments including Electrical, Plumbing, Housewares, Tools, Impulse, Hardware, Paint and Lawn and Garden. - Partnered with over 35 manufacturers including but not limited to 3M, Energizer, Fiskars, Schlage, Westinghouse and Method. - Recruited, interviewed, and managed a direct team of 4 as well as various support roles. - Managed a Professional Development Program for college graduates joining the industry. - Developed and lead selling strategies for 30 Sales Representatives across the US. Show less
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Ace Hardware Corporation
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United States
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Retail
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700 & Above Employee
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Merchant - Hardware
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Feb 2014 - Jan 2016
Oak Brook, Illinois Promoted with full responsibility to drive growth for a $200+ million department. Led and managed 4 direct reports including hiring/firing, performance reviews, and merit increases. - Continually built stakeholder relationships with over 4,500 independently owned Ace retailers. - Negotiated pricing with intent to grow sales and gross profit for over 9,000 SKUs.
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Associate Merchant - Builders Hardware & Building Materials
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Jan 2013 - Feb 2014
Oak Brook, Illinois Negotiated advertising budgets, rebates, freight costs and back end allowances to help drive business. Developed and implemented comprehensive sales strategies targeted at stakeholders and consumers. Assessed and partnered with the Global Sourcing Team to procure overseas product when advantageous. - Successfully developed and sold 2 large corporate initiatives that drove substantial multi-million-dollar incremental growth.
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Assistant Merchant - Electrical
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Mar 2011 - Dec 2012
Oak Brook, Illinois Conducted 4 category reviews annually to refresh retail and wholesale assortments. Built planograms, point of purchase material, and retail pricing strategies with the Category Management team. Collaborated daily with the Supply Chain department to forecast, expedite, and replenish DC inventory. Created aisle displayers, relevant end caps, and hot buy promotions to increase consumer awareness. - Instrumental in driving department growth by 15%. - Improved 1,400 sq. ft. booth at… Show more Conducted 4 category reviews annually to refresh retail and wholesale assortments. Built planograms, point of purchase material, and retail pricing strategies with the Category Management team. Collaborated daily with the Supply Chain department to forecast, expedite, and replenish DC inventory. Created aisle displayers, relevant end caps, and hot buy promotions to increase consumer awareness. - Instrumental in driving department growth by 15%. - Improved 1,400 sq. ft. booth at semi-annual conventions by converting booth strategy from viewing to buying area increasing annual sales from $0 to more than $2M.
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Replenishment Planner: Automotive, Sporting Goods, Lawn & Garden
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Jun 2010 - May 2011
Oak Brook, Illinois Hired to employ skills and knowledge in manufacturing and hardware forecasting. Conducted forecasting and purchased items for Automotive, Sporting Goods, Electrical, and Lawn and Garden departments. Planned promotions, expedited orders, and maintained service levels for highly seasonal items including Live Goods, Topsoil, Windshield Wash, Timers, and RV Antifreeze. - Negotiated terms of expensive returns needed to clear overstock, miss-shipped items, and expired products. - Promoted… Show more Hired to employ skills and knowledge in manufacturing and hardware forecasting. Conducted forecasting and purchased items for Automotive, Sporting Goods, Electrical, and Lawn and Garden departments. Planned promotions, expedited orders, and maintained service levels for highly seasonal items including Live Goods, Topsoil, Windshield Wash, Timers, and RV Antifreeze. - Negotiated terms of expensive returns needed to clear overstock, miss-shipped items, and expired products. - Promoted in 9 months.
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Aerotek
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United States
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Staffing and Recruiting
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700 & Above Employee
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Senior Recruiter Lead
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2007 - 2010
Oak Brook, Illinois Responsible for recruiting, interviewing, and selecting qualified individuals to match the needs of 400 clients. - Cold called prospective vendors to sell services. - Concurrently managed over 100 active employees. - Ranked #1 Producing Recruiter in the Midwest Region, Fall 2008.
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Education
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Western Illinois University
Bachelor of Arts (B.A.), Major: Communications; Minor: Management