Experience

Moving Forward - Social Hub

• France
• Advertising Services

• Co-Founder & Creative Lead

  • Aug 2021 - Present

  Independent consultant in communication and advertising, focusing on creating engaging and impactful social media content in various formats such as short videos, audio, and multimedia. My expertise lies in developing effective communication strategies that help businesses and organizations connect with their audiences and achieve their marketing goals. My deep understanding of the latest industry trends and best practices, combined with a keen eye for detail, allows me to create compelling brand messaging, design innovative digital campaigns, and manage social media accounts that deliver exceptional client results. I pride myself on building long-lasting relationships with my clients, and I work hard to ensure that every project meets their unique needs and exceeds their expectations. Show less



Anheuser-Busch InBev

• Ukraine
• Food and Beverage Services
• 1 - 100 Employee

• Connections Manager & Marketing Manager Stella Artois and Corona

  • May 2020 - Nov 2021

  Media:• Devised and executed a robust media strategy for the Mozambican portfolio, resulting in a significant increase in brand awareness and market share.• Conducted in-depth market research and utilized customer insights to develop effective media recommendations that leveraged the Earned, Owned, and Paid touchpoints.• Managed campaign media buying and tracking, including reporting on performance and competitive analysis, resulting in optimization of media spend and improved ROI.• Managed a media agency with three indirect reports (social listening, media, and content), providing guidance and oversight to ensure delivery of high-quality work.• Established brand partnerships with key stakeholders, including sponsorships, content creators, and digital influencers, resulting in increased brand visibility and market penetration.Brand Management (Stella Artois & Corona):• Developed and executed a comprehensive marketing strategy for the High-End brands portfolio, resulting in a significant increase in product presence and relevance in the market.• Collaborated closely with cross-functional teams, including Sales and Finance, to ensure alignment and successful implementation of the defined strategy.• Managed content creation, ensuring creativity and effectiveness aligned with the global brand's deadlines, resulting in increased engagement and customer loyalty. Show less

• Southern Africa BU Consumer Connections Manager

  • Dec 2018 - May 2020



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Account Director

  • Oct 2015 - Sep 2017

  • Led and managed a portfolio of high-profile clients, including developing and executing strategic plans, managed budgets. • Built and maintained strong client relationships, acting as the primary point of contact for client communication and ensured client satisfaction. • Collaborated with cross-functional teams, including creative, media, and production • Provided strategic guidance to clients, leveraging industry insights and best practices to drive business growth. • Lead new business pitches, identified and pursue new opportunities to expand the agency's client base. • Managed and mentored account team members, providing guidance, support, and feedback to drive professional growth and development. • Developed and managed annual account plans and forecasts, ensuring revenue and profitability targets are met or exceeded. Show less



Odebrecht

• Brazil
• Investment Management
• 700 & Above Employee

• Corporate Communications Manager

  • Jun 2014 - Feb 2015

  • Developed and executed communication strategies and programs that engaged and informed employees across the organization. • Created compelling content for internal communication channels, including newsletters, intranet, emails, and a print magazine, aligned with the company's mission, vision, and values. • Managed internal communication channels, ensuring they were up-to-date and accessible to all employees. • Partnered with cross-functional teams, including HR, Marketing, and Operations, to ensure consistent messaging and alignment of communication initiatives. • Provided guidance and support to managers and executives on internal communication best practices, and ensure that all communication aligns with company standards and policies. • Led and coordinate company-wide communication initiatives, including events, town halls, and other internal meetings. Show less



Grupo ZWELA

• Angola
• Advertising Services
• 1 - 100 Employee

• Account Manager

  • Jan 2012 - Dec 2013

  • Worked closely with cross-functional teams, including creative, production, and media, to ensure successful implementation of campaigns • Led and participate in client meetings, presentations, and briefings • Developed and manage project timelines, budgets, and resources to ensure on-time delivery and within budget • Provided regular status updates to clients and internal teams • Ensured that all work is completed in compliance with agency processes, standards, and policies • Monitored and assessed campaign performance and recommend optimizations to achieve client goals Show less