Fareedah Mustapha
Group Head, Corporate Services at GMart Alliance- Claim this Profile
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Bio
Credentials
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Digital Marketing 101
SimplilearnJun, 2022- Nov, 2024 -
LinkedIn Content and Creative Design
LinkedInAug, 2022- Nov, 2024 -
Digital Marketing
HubSpot AcademyAug, 2022- Nov, 2024 -
Content Marketing Fundamentals
SemrushAug, 2022- Nov, 2024
Experience
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GMart Alliance
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Nigeria
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Travel Arrangements
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1 - 100 Employee
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Group Head, Corporate Services
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Feb 2023 - Present
As the Group Head of Branding and Corporate Services, I drive brand excellence for our group company - GMart Alliance and its subsidiaries - Travoofy, Internopay & Peak Capitals across diverse industries, including travel and tourism (Travoofy), financial technology (Internopay), and money service business (Peak Capitals). My focus lies in creating informative, educational, and quirky content that not only captures the essence of our brand but also generates revenue and fosters growth for the company.I am actively involved in curating strategies and spearheading campaigns to ensure our brand remains relevant in the ever-evolving market. By staying ahead of industry trends and consumer preferences, I help shape the company's direction, enabling us to seize new opportunities and maintain a competitive edge.In addition to my brand management responsibilities, I also play a vital role in internal communications within the organization. I believe in fostering a cohesive and engaged workforce, and as such, I ensure that my team excels in their respective roles, providing guidance, support, and opportunities for professional growth.Furthermore, I actively contribute to various HR functions within the organization, leveraging my expertise in talent acquisition, employee development, and performance management to build a high-performing team that drives our collective success.With a passion for driving brand excellence, implementing innovative strategies, and cultivating a thriving work environment, I am dedicated to propelling our organization to new heights and making a positive impact within the industries we operate in. Show less
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Head Branding & Corporate Communications
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Jun 2021 - May 2023
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YouTube
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United States
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Technology, Information and Internet
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700 & Above Employee
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Digital Content Creator
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Jun 2020 - Present
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Digital Content Creator
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Jun 2020 - Present
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Nigerian Ports Authority
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Transportation/Trucking/Railroad
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700 & Above Employee
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Youth Corps Member
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Feb 2019 - Jan 2020
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Tabik Express
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Lagos, Nigeria
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Administrative Assistant
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May 2018 - Jan 2019
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Education
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University of Ilorin
Bachelor's degree, Botany/Plant Biology