Faraz Abbasi
Sr. Manager - Digital & Strategy at Serendipity Arts Foundation- Claim this Profile
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Bio
Purva Arora
It’s my pleasure to write recommendation for Faraz. I’ve worked closely with him and under his guidance over 1 year, Faraz showed excellent communication skills. On a personal level, he’s charismatic and well-spoken, both qualities that have served him well in his role as Brand Manager. Faraz has an understanding of market trends and instincts for identifying and pursuing qualified leads. Not only does he provide stellar service to existing clients, but he’s established a number of new business-to-business and business-to-customer accounts during his time at The House of MBj. Faraz has the combination of business acumen and communication skills that makes him an outstanding leader. Finally, Faraz has proven himself to be a strong cultural fit here at The House of MBj. He’s always ready to lend a helping hand to his teammates and contributes during brainstorming sessions and meetings between the brand and marketing teams. In closing, I’d like to restate my strong support for Faraz’s application to the role of Brand Manager. I’m confident that he will surpass your expectations in this new role. Faraz is driven, self-confident, proactively helpful, and smart, and I know he will continue to find success . Please feel free to contact me at purva@mbj.in with any other questions.
Ishita Mitra
Faraz is a well coordinated and smart brand expert. His presentations and ideas are always helpful for the company. His specialization is in digital marketing where he has run successful campaigns to build the graph of Loupe. He is very much cordial with his colleagues and juniors.
Purva Arora
It’s my pleasure to write recommendation for Faraz. I’ve worked closely with him and under his guidance over 1 year, Faraz showed excellent communication skills. On a personal level, he’s charismatic and well-spoken, both qualities that have served him well in his role as Brand Manager. Faraz has an understanding of market trends and instincts for identifying and pursuing qualified leads. Not only does he provide stellar service to existing clients, but he’s established a number of new business-to-business and business-to-customer accounts during his time at The House of MBj. Faraz has the combination of business acumen and communication skills that makes him an outstanding leader. Finally, Faraz has proven himself to be a strong cultural fit here at The House of MBj. He’s always ready to lend a helping hand to his teammates and contributes during brainstorming sessions and meetings between the brand and marketing teams. In closing, I’d like to restate my strong support for Faraz’s application to the role of Brand Manager. I’m confident that he will surpass your expectations in this new role. Faraz is driven, self-confident, proactively helpful, and smart, and I know he will continue to find success . Please feel free to contact me at purva@mbj.in with any other questions.
Ishita Mitra
Faraz is a well coordinated and smart brand expert. His presentations and ideas are always helpful for the company. His specialization is in digital marketing where he has run successful campaigns to build the graph of Loupe. He is very much cordial with his colleagues and juniors.
Purva Arora
It’s my pleasure to write recommendation for Faraz. I’ve worked closely with him and under his guidance over 1 year, Faraz showed excellent communication skills. On a personal level, he’s charismatic and well-spoken, both qualities that have served him well in his role as Brand Manager. Faraz has an understanding of market trends and instincts for identifying and pursuing qualified leads. Not only does he provide stellar service to existing clients, but he’s established a number of new business-to-business and business-to-customer accounts during his time at The House of MBj. Faraz has the combination of business acumen and communication skills that makes him an outstanding leader. Finally, Faraz has proven himself to be a strong cultural fit here at The House of MBj. He’s always ready to lend a helping hand to his teammates and contributes during brainstorming sessions and meetings between the brand and marketing teams. In closing, I’d like to restate my strong support for Faraz’s application to the role of Brand Manager. I’m confident that he will surpass your expectations in this new role. Faraz is driven, self-confident, proactively helpful, and smart, and I know he will continue to find success . Please feel free to contact me at purva@mbj.in with any other questions.
Ishita Mitra
Faraz is a well coordinated and smart brand expert. His presentations and ideas are always helpful for the company. His specialization is in digital marketing where he has run successful campaigns to build the graph of Loupe. He is very much cordial with his colleagues and juniors.
Purva Arora
It’s my pleasure to write recommendation for Faraz. I’ve worked closely with him and under his guidance over 1 year, Faraz showed excellent communication skills. On a personal level, he’s charismatic and well-spoken, both qualities that have served him well in his role as Brand Manager. Faraz has an understanding of market trends and instincts for identifying and pursuing qualified leads. Not only does he provide stellar service to existing clients, but he’s established a number of new business-to-business and business-to-customer accounts during his time at The House of MBj. Faraz has the combination of business acumen and communication skills that makes him an outstanding leader. Finally, Faraz has proven himself to be a strong cultural fit here at The House of MBj. He’s always ready to lend a helping hand to his teammates and contributes during brainstorming sessions and meetings between the brand and marketing teams. In closing, I’d like to restate my strong support for Faraz’s application to the role of Brand Manager. I’m confident that he will surpass your expectations in this new role. Faraz is driven, self-confident, proactively helpful, and smart, and I know he will continue to find success . Please feel free to contact me at purva@mbj.in with any other questions.
Ishita Mitra
Faraz is a well coordinated and smart brand expert. His presentations and ideas are always helpful for the company. His specialization is in digital marketing where he has run successful campaigns to build the graph of Loupe. He is very much cordial with his colleagues and juniors.
Credentials
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Google Ads Search Certification
GoogleJul, 2020- Nov, 2024
Experience
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Serendipity Arts Foundation
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India
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Retail Art Supplies
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1 - 100 Employee
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Sr. Manager - Digital & Strategy
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Apr 2018 - Present
Managing the IT landscaping and Digital Transformation of an upcoming Cultural CentreIT Project Management and Branding management Managing Branding and Creative agencies for Foundation and Cultural CentreCreation of project and digital marketing plans presentationsHeading overall creative direction of the digital channels of Serendipity Arts Foundation and Serendipity Arts FestivalOverall brand communication, design language of the year and creation of newer marketing conceptsEmail marketing, website + app development/ maintenanceSocial media campaign management and creation of social media narrative + calendarSupervising content, design and ATL/BTL team for communicationAlliances - Art + digital partnerships for brand buildingYearly Marketing budget creation and timeline managementTwitter Trending, Influencer and Content marketing for various spikes of the yearHandle end to end Registration Management system of the Festival - Serendipity Arts Festival
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Manager- Digital & Strategy(Additional Role)
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May 2020 - Apr 2021
Live Museum, Confluence Ideathon 2021, Hero EnterpriseIdeated & designed unique property in collaboration with Hero Enterprises for providing incubation funds worth INR 10 Cr Developed website, communication language, strategy and outreach marketing plan to reach out to 1000+ universitiesEnsured smooth application process by setting up founder’s platform and panel of 50 jury members and mentors Organized virtual round table conversation with press & media for confluence patrons & generated footfall of 35 attendees
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Group Brand Manager- Brand Manager Loupe
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Mar 2016 - Mar 2018
Assisted 4 cross functional teams to ideate and launch sub brands i.e. hospitality, fashion jewellery and solar power Managed logo designing, trademarking, content strategizing & setting up of digital media calendars in team of 5 members Monitored success of 40+ marketing campaigns to measure & report performance for assessing ROI & developing KPIsConverted brand strategies into plans to boost visibility & collaborated with 10+ designers to launch exclusive jewellery lineConducted daily fashion shoots for listing products on e-commerce websites i.e. Amazon and Myntra
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TeraReach
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India
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Advertising Services
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1 - 100 Employee
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Brand Strategist
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Feb 2015 - Mar 2016
Interacted with 15+ potential customers to recommend personalized digital amplification as per needs on daily basisEffectuated branding, content & influencer marketing strategies in collaboration with 300+ influencers to boost engagement Formulated twitter trending campaigns & social media marketing strategies for 50+ clients i.e. Citibank, tripoto, Qoruz Ideated and pitched proposals to potential clients by creating presentations for converting 25+ leads on monthly basis Interacted with 15+ potential customers to recommend personalized digital amplification as per needs on daily basisEffectuated branding, content & influencer marketing strategies in collaboration with 300+ influencers to boost engagement Formulated twitter trending campaigns & social media marketing strategies for 50+ clients i.e. Citibank, tripoto, Qoruz Ideated and pitched proposals to potential clients by creating presentations for converting 25+ leads on monthly basis
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The Communication Council
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India
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Public Relations and Communications Services
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1 - 100 Employee
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Social Media Manager
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Aug 2014 - Feb 2015
Communicated with 5 clients to plan social media marketing activities in compliance with PR & advertising campaigns Implemented content strategy, collaborated with 20 influencers, benchmarked competition and analyzed industry trends Curated SEO optimized content to enhance visibility of brands i.e. Nando's India, Baikunth Resorts, Les Petits, VogmaskWorked with 3 cross functional teams to curate strong brand motto to be reflected across social media content Communicated with 5 clients to plan social media marketing activities in compliance with PR & advertising campaigns Implemented content strategy, collaborated with 20 influencers, benchmarked competition and analyzed industry trends Curated SEO optimized content to enhance visibility of brands i.e. Nando's India, Baikunth Resorts, Les Petits, VogmaskWorked with 3 cross functional teams to curate strong brand motto to be reflected across social media content
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STORYTELLERS
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United States
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Advertising Services
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1 - 100 Employee
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Intern
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Jun 2014 - Aug 2014
Executed PR strategy and curated engaging content for press releases to boost engagement with media & target audience Interacted with 4 current & potential clients to build cordial relations & convert leads thereby expanding user baseAssisted 5 team members in administrative duties by tabulating records for updating media lists and databases via ExcelOrganized 10 events, distributed press releases, engaged in ORM and utilized company’s social media and blogs
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JAIN GROUP
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India
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Real Estate
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1 - 100 Employee
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Assistant manager
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Jan 2011 - Dec 2013
Communicated with 100+ doctors and pharma companies via cold callings for 1:1 value demonstration about products Ensured subscription management for participation in International Journal of Gynecology & Obstetrics Conducted email marketing to reach out to 30 potential clients and formulated sales reports for analysis on daily basis Generated revenue worth INR 12 lacs via magazine ads & onboarded Hindustan Unilever Limited for advertising project Communicated with 100+ doctors and pharma companies via cold callings for 1:1 value demonstration about products Ensured subscription management for participation in International Journal of Gynecology & Obstetrics Conducted email marketing to reach out to 30 potential clients and formulated sales reports for analysis on daily basis Generated revenue worth INR 12 lacs via magazine ads & onboarded Hindustan Unilever Limited for advertising project
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Education
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National Institute of Mass Communication
Post-Graduate, Communication, Journalism, and Related Programs -
The banyan tree school
High school, Business/Commerce, General