Farah Wall
Managing Director, Co-Founder & Owner at AsiaPac Oil & Gas- Claim this Profile
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English Native or bilingual proficiency
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Malay Native or bilingual proficiency
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Bio
Experience
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AsiaPac Oil & Gas
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Malaysia
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Oil and Gas
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1 - 100 Employee
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Managing Director, Co-Founder & Owner
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Oct 2018 - Present
AsiaPac Oil & Gas is the world’s first and only wholly Bumiputera-owned service company providing Fishing, Intervention, Wellbore Cleanup, Section Milling and Tubing Conveyed Perforation services to Drilling and Plug & Abandonment operations. Operating across the entire Asia-Pacific geographic region, AsiaPac Oil & Gas prides itself in filling the gap left by major service providers with a traditional approach to oil and gas services focusing on rapid response, technical expertise, and understanding customer requirements. With a complete array of equipment for any downhole remediation, retrieval or recovery operation available, AsiaPac Oil & Gas retains the most technically experienced and capable wellbore intervention professionals available, ready to respond to your requirements at any time. More info about AsiaPac Oil & Gas and what we do, please go to www.asiapacoilandgas.com Show less
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Perf-Maestro Sdn Bhd
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Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
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Business Management
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Mar 2018 - May 2020
Managed Company’s upstream perforation business - explosives and hardware for oil & gas. Responsible for building and establishing Company's pricing strategy. Built strategic business plan for Company’s perforation business in Malaysia as well as SEA region. Strengthened and developed business relationships with current and potential clients/partners to expand Company’s perforation business in the country and SEA region. Managed Company’s upstream perforation business - explosives and hardware for oil & gas. Responsible for building and establishing Company's pricing strategy. Built strategic business plan for Company’s perforation business in Malaysia as well as SEA region. Strengthened and developed business relationships with current and potential clients/partners to expand Company’s perforation business in the country and SEA region.
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UiTM Holdings Sdn Bhd
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1 - 100 Employee
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Head, Group Strategic & Corporate Development
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Feb 2017 - Feb 2018
Responsible for the Group’s sales strategy and business development plan, as well as the potential investments/new ventures. This role provides overall project management to support internal and external growth opportunities and supports key reporting requirements for nine (9) different industries, namely – energy & power, plantation, hospitality, healthcare, education, creative, trading, technology & telecommunications, and entertainment, within the Group. Develop competitive information, market and business forecasts and relative performance data, and fulfill strategic business units’ data requests. Show less
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Baker Hughes
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United States
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Oil and Gas
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700 & Above Employee
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Account Manager, Sales & Marketing
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Nov 2014 - Jun 2016
Managed, developed, and maintained business relationships with existing and potential national and international clients to meet sales objectives. Responsible for developing and implementing strategies to grow the organization's business while maximizing profits and market share that will create the highest customer satisfaction in the oil and gas industry. Acted as primary point-of-contact for clients and led day-to-day management and optimization of client campaigns.
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Regional Communications Manager, Middle East/Asia Pacific
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Aug 2011 - Oct 2014
As part of the Global Communications Team and reporting functionally to the Asia Pacific President, was accountable for all internal and external communications within the Middle East and Asia Pacific. Mandated with the management of all advertising, publications, trade shows, press conferences and corporate events, succeeded in promoting extensive market share growth through a fast-paced and highly active market.Defined and executed regional marketing and communication strategy, specific to diverse MEAP markets.Composed region-specific publications and content for external magazines and media.Wrote and edited articles for media and internal news release for the region.Regional focal-point for all external communications as well as internal broadcasting.Managed internal and external stakeholder relationships.Managed and coordinated media events, conferences, product launches and tradeshows within the region.Served as Program Committee Member for tradeshows such as OTC Asia 2014 (KL) and APOGCE 2014 (Adelaide).Managed 3rd Party PR firms, media and press.Supported and managed CSR and client-specific events. Actively involved in SPE event/chapters and SPE ATWs. Show less
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PETRONAS
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Malaysia
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Oil and Gas
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700 & Above Employee
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Specialist, Technical Capability Management
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May 2007 - Jul 2011
Planned for Petroleum Engineering Division (PED) integrated manpower plan based on immediate and long term business needs through supply and demand analysis and resource/capability optimization to ensure ‘steady state’ human capital investment, and developed Petroleum Engineering capability building development strategies and plans by ensuring continuous supply of competent technical pool of upstream expertise to support PCSB’s global business operations. Led the development and implementation of Accelerated Capability Development (*ACD) Program for PE and Drilling fraternities (Skill Group 10). *ACD Program is a structured program in developing competent and independent PETRONAS’ Petro-Technical Professionals (PTPs) in a shorter time, in which its essential components are Assessment, Coaching and Training (ACT). Collaborated with the Lines and Institutional Capability unit on improvements of Knowledge Management workflow, systems and processes, for better business performance. Collaborated with Technical Capability Assessment team in the analysis as well as development of workflows for individual roadmap, capability development, and gaps closure programs in identifying potential corrective action plans to close skill and competency gaps for Technical Professionals/Specialists. Planned, conducted and coordinated the review and assessment of Technology Inventory & Ruler (TI&R), business processes, workflows and procedures for Petroleum Engineering and Drilling fraternities, in collaboration with the Lines, to identify and consolidate the required and potential areas for improvement towards ensuring alignment and continuous enhancement to business requirements, as well as led and drove the implementation of PTPs developmental programs by sourcing from internal and external trainers and consultants and recommend accepted global standard programs for staff to enhance their capability development and prepare for future business growth. Show less
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SLB
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United States
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Technology, Information and Internet
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700 & Above Employee
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BD, Oilfield & Data Consulting Services
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May 2004 - Apr 2007
Progressed from Marketing Analyst to Business Development, Data and Consulting services over 4.5 year tenure with world’s largest oilfield services company. Responsible for competitor analysis and investigation of pricing practices, market share trends, strategies and corporate structures, as well as monthly rig-count tracking and market spend based on service. Once transitioned into business development, was responsible for promoting organisation’s Integrated Programs, which were designed to maximize available solutions to customers. Towards end of term was made responsible for management of PETRONAS Carigali’s Integrated Technology Solutions as a consultancy service to PETRONAS Carigali’s Exploration and Development divisions. Show less
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Marketing Analyst
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Sep 2002 - Apr 2004
Analysed competitors’ capabilities, pricing practices, market share trends and strategies.Coordinated Oilfield Services communications.Responsible for analysis report of Oilfield Services Monthly Rig Counts and Revenue as well as the analysis report of Oilfield Services New Technology and Solutions on monthly basis.Customer Relationship Management (CRM) System Champion, and the Editor of Schlumberger regional magazine.
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PETRONAS
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Malaysia
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Oil and Gas
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700 & Above Employee
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Executive, Procurement & Marketing
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Jan 2002 - Aug 2002
Responsible for the contract construction and corporate governance, interfacing with PETRONAS MITCO Japan’s legal department with respect to finalisation of all contract agreements. Tasked with generation of departmental sales reports, was also responsible for the analysis of customer budgets, trade receivables and competition, as well as the marketing and procurement of PETRONAS pipelines. Responsible for the contract construction and corporate governance, interfacing with PETRONAS MITCO Japan’s legal department with respect to finalisation of all contract agreements. Tasked with generation of departmental sales reports, was also responsible for the analysis of customer budgets, trade receivables and competition, as well as the marketing and procurement of PETRONAS pipelines.
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Education
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Universiti Teknologi MARA
BBA (Hons.), International Business -
Universiti Teknologi MARA
Diploma, Business Studies