Farah Wahidah Pathia
Account Manager Sales Marketing at MYNIC Berhad- Claim this Profile
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Bio
Experience
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MYNIC Berhad
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Malaysia
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Information Technology & Services
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1 - 100 Employee
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Account Manager Sales Marketing
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Apr 2015 - Present
ACCOUNT MANAGEMENT - Developed, built and nurtured long term relationships with key management within the 58 partner's organizations. - Assisted Key Account Manager in contributing up to RM1 Mil. revenue by acquiring 15 new accounts in 2018 as a new business positioning of MYNIC's differentiation strategy. - Supported Key Account Manager to successfully renewed 30 accounts subscriptions' before contract expiry, resulting in 74% excess revenue from the Y2017 revenue target. - Helped Key Account Manager, to facilitate upgrading 60 resellers accounts into the partnership program and resulted in 48% excess revenue from the Y2016 revenue target. - Assisted Management in driving Sales plan & strategies. - Researched emerging industry trends, new applications, concepts & techniques to update current training curriculum as appropriate. NEW IDEAS INITIATIVE - Contributed as one of the pioneer team members during the innovation process of an integrated online business solution to accelerate digital adoption among small & medium entrepreneurs in 2018 - Led efforts to execute the 1st bowling reality program in Malaysia; MYNIC Strikers. Successfully coordinated the most paid participation for a bowling competition with 218 participants (endorsed by Malaysian Tenpin Bowling Congress) in 2015 & 2016. - Develop an action plan and marketing strategy for MYNIC's 1st Customers' Appreciation Program in the Shopping Mall. Managed to save up RM100,000 in 2016 by securing venue sponsorship from MYDIN Berhad. MARKETING & COMMUNICATION - Secured free booth and special appearance for the new accounts to participate in Business Start-Up events such as PJ Startup 2019, Karnival Seminar Bazar Ramadan MPSJ 2019, Bengkel & Taklimat Transformasi Usahawan Mikro Bazar Ramadan MBPJ 2019 and etc. - Managed the company's social media during events with the involvement of the key accounts. - Propose and prepare content & design of marketing collaterals as and when needed for the key accounts. Show less
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Concorde Hotel Shah Alam
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Malaysia
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Graphic Artist cum Marketing Communication Assistant
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Jul 2013 - Apr 2015
i. To establish a fully-equipped graphics unit within the Marketing Communication Department. ii. To produce and develop visuals, Finish Artworks as well as supervise the production of the leaflets, posters, flyers, newsletters, e-newsletters, and DVDs. iii. Liaising with various departments to provide graphic support services. iv. To work together with the F&B artist in respect of outlet and festive decorations. v. To produce hotel collaterals within monthly/yearly budgets. vi. To undertake specific photography assignments within the hotel as and when required plus occasional assignments outside the hotel. vii. Managing hotel website Content Management System (CMS). viii. Maintaining and updating hotel guest’s database. ix. Design electronic direct mail for promotion campaign and e-blast it to the contact list in Hotel’s database. (Direct Electronic Mailing System) x. Communicating with target audiences and managing customer relationships on hotel’s TripAdvisor, Facebook, Twitter and Instagram accounts. xi. Developed a comprehensive understanding of online social networks and their use in marketing. xii. Conducting market research using customer questionnaires to obtain the effectiveness of online advertisement and campaign. xiii. Assisting Marketing Communication Manager to plan, coordinate and execute annual marketing plans and hotel’s CSR events. xiv. Assisting Marketing Communication Manager to organize food/hotel reviews as past marketing strategies. Show less
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Sellaria Design And Associates
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Malaysia
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Interior Designer Trainee
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Jan 2010 - Jun 2010
i. Assisting Senior Designer for a Boutique Hotel Project - ‘Casa del Rio’ Malacca. ii. Researching and gathering information and photographs relating to the project. iii. Preparing detailed working drawings, designs, and plans. iv. Producing 'sample' or 'mood' boards for presentation to clients. v. Producing interior perspective 3D drawing (Sketch Up) vi. Preparing specification of materials and Bill of Quantities (BQ) vii. Site visit and Survey i. Assisting Senior Designer for a Boutique Hotel Project - ‘Casa del Rio’ Malacca. ii. Researching and gathering information and photographs relating to the project. iii. Preparing detailed working drawings, designs, and plans. iv. Producing 'sample' or 'mood' boards for presentation to clients. v. Producing interior perspective 3D drawing (Sketch Up) vi. Preparing specification of materials and Bill of Quantities (BQ) vii. Site visit and Survey
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Education
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Universiti Teknologi MARA
Master of Business Administration - MBA, Business Administration and Management, General -
Universiti Teknologi MARA
Bachelor's degree, Interior Architecture