Farah M. S.
Public Relations Account Executive at ChicExecs Retail Marketing Agency- Claim this Profile
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Bio
Credentials
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Certified Personal Fitness Trainer
(ISSA) International Sports Sciences AssociationNov, 2019- Oct, 2024 -
Certified Exercise Nutritionist
(ISSA) International Sports Sciences AssociationOct, 2019- Oct, 2024 -
Digital Marketing Certification
University of WashingtonJan, 2017- Oct, 2024 -
Cox Media Group Digital Talent Program (Producer)
Cox Media GroupMay, 2016- Oct, 2024
Experience
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Public Relations Account Executive
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Jul 2021 - Present
➤ Develop at least 15 marketing strategies/plans per month. ➤ Increase media exposure for small business owners by 75 percent each month.➤ Help clients increase their bottom line by top national media product placement | $20K+ sales on GMA.➤ Create more than 10 press releases per month for mass media exposure. ➤ Consult with more than 20 clients a month to repurpose press material on social media platforms.➤ Lead account coordination team on media follow-ups, monthly reports and group press releases.
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President and Founder
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Mar 2022 - Present
➤ Create community programs that target our 3 core initiatives: Kick A1C, Food Therapy and Get Active.➤ Create partnerships with other local organizations to raise awareness and funds.➤ Provide free genetic test kits and nutrition consultations for women and their families.➤ Organize the annual November 5K race during National Diabetes Awareness month to raise funding for research and provide ongoing resources for the community. ➤ Create community programs that target our 3 core initiatives: Kick A1C, Food Therapy and Get Active.➤ Create partnerships with other local organizations to raise awareness and funds.➤ Provide free genetic test kits and nutrition consultations for women and their families.➤ Organize the annual November 5K race during National Diabetes Awareness month to raise funding for research and provide ongoing resources for the community.
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Thick, Bold and Healthy LLC
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United States
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Health, Wellness & Fitness
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Founder | Thick, Bold and Healthy LLC
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Jun 2018 - Present
➤ The community for health-conscious curvy women, where we empower women to embrace their curves and master their health by teaching women how to transform their bodies and achieve optimal wellness through body positivity and sustainable nutrition.➤ Managing a growing community of 1.5K+ women and guiding them along their health and wellness journey.➤ Created a strategy lower A1C Level from 12 to 6 in less than six months.➤ Created nutrition plans to help women eat for their body type (ectomorph, mesomorph and endomorph)➤ Assisting women with weight loss, hypertension, and managing diet-related chronic illnesses through nutrition.➤ Assisting women with building confidence by addressing body image issues.
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Virginia Media
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United States
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Advertising Services
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1 - 100 Employee
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Media Sales Representative
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Jan 2021 - Jul 2021
➤ Developed and pitched at least 10 digital marketing campaigns to potential clients per week.➤ Managed and consulted 20 - 30 business print and digital campaigns each quarter.➤ Cold called and connected with at least 50 new leads per week.➤ Helped clients increase their bottom line by 15% through new lead generation campaigns per quarter.➤ Hit at least 80% of sales goals (new and current business) per month. ➤ Developed and pitched at least 10 digital marketing campaigns to potential clients per week.➤ Managed and consulted 20 - 30 business print and digital campaigns each quarter.➤ Cold called and connected with at least 50 new leads per week.➤ Helped clients increase their bottom line by 15% through new lead generation campaigns per quarter.➤ Hit at least 80% of sales goals (new and current business) per month.
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West Shore Home
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United States
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Construction
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700 & Above Employee
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Interim Office Assistant
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Jul 2020 - Jan 2021
➤ Note: Quality Advantage Home was sold to West Shore Home ➤ Led and managed at least 5 new hire onboarding process per week. ➤ Assisted warehouse manager with procurement and daily operations.➤ Supported sales team with print and digital advertisement that led to generating $3M+ per month.➤ Assisted accounting team with billing and managing company assets. ➤ Note: Quality Advantage Home was sold to West Shore Home ➤ Led and managed at least 5 new hire onboarding process per week. ➤ Assisted warehouse manager with procurement and daily operations.➤ Supported sales team with print and digital advertisement that led to generating $3M+ per month.➤ Assisted accounting team with billing and managing company assets.
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Black Girl Health
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United States
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Health, Wellness & Fitness
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Web Content Manager
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Jan 2018 - Sep 2020
➤ Produce monthly fitness, beauty, health and wellness content calendar.➤ Execute marketing strategy and plan for annual Health Kickstart Expo.➤ Manage monthly email marketing campaigns that engages with over 800 subscribers.➤ Train all health and wellness contributors and staff members to become HIV/AIDS experts.➤ Manage a team of health and wellness contributors to create content that speaks to our audience. ➤ Produce monthly fitness, beauty, health and wellness content calendar.➤ Execute marketing strategy and plan for annual Health Kickstart Expo.➤ Manage monthly email marketing campaigns that engages with over 800 subscribers.➤ Train all health and wellness contributors and staff members to become HIV/AIDS experts.➤ Manage a team of health and wellness contributors to create content that speaks to our audience.
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Renew My Concrete by Quality Advantage Home Products
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Construction
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Marketing Director
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May 2020 - Jul 2020
➤ Create social media and marketing campaigns. ➤ Manage Facebook and Instagram Advertisements. ➤ Organize traditional marketing strategies and television advertising. ➤ Develop customer relation systems and strategies.➤ Managed a growing team of five individuals on the marketing team and call center. ➤ Create social media and marketing campaigns. ➤ Manage Facebook and Instagram Advertisements. ➤ Organize traditional marketing strategies and television advertising. ➤ Develop customer relation systems and strategies.➤ Managed a growing team of five individuals on the marketing team and call center.
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StarChase LLC
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United States
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Marketing and Communications Manager
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Apr 2019 - May 2020
➤ Create and launch digital marketing campaigns and media buys resulting in increasing the company’s lead generation in the tech industry by 65%.➤ Produce quarterly content supplements resulting in receiving the “2019 Folio: Eddie and Ozzie Award” in partnership with PoliceOne.➤ Direct and execute product relaunch campaigns (Handheld and AppTrac-365), resulting in acquiring new international clients.➤ Create monthly e-campaigns and special offers targeting current clients and new potential clients to increase monthly residual revenue.➤ Leverage the media to increase brand and product awareness resulting in acquiring new agencies globally.
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Public Relations Account Executive
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Aug 2018 - Jan 2019
➤ Increased media exposure for small business owners by 75 percent each month. ➤ Developed 15 marketing strategies/plans per month. ➤ Created more than 10 press releases per month for mass media exposure. ➤ Consulted with more than 20 clients a month to repurpose press material on social media platforms.➤ Led account coordination team on media follow-ups, monthly reports and group press releases. ➤ Increased media exposure for small business owners by 75 percent each month. ➤ Developed 15 marketing strategies/plans per month. ➤ Created more than 10 press releases per month for mass media exposure. ➤ Consulted with more than 20 clients a month to repurpose press material on social media platforms.➤ Led account coordination team on media follow-ups, monthly reports and group press releases.
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Reproductive Sciences Management Company
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United States
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Business Consulting and Services
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1 - 100 Employee
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Digital Marketing Specialist
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Jan 2018 - Aug 2018
➤ Project Coordinator and Manager for all advocacy program marketing materials. ➤ Designed the advocacy academy (4 Module Program) used to serve more than 400 recruiters.➤ Constructed marketing materials like graphics, blogs, and videos for international market.➤ Composed email marketing campaigns to meet weekly application goals.➤ Implemented marketing strategies for PPC campaigns and SEO. ➤ Project Coordinator and Manager for all advocacy program marketing materials. ➤ Designed the advocacy academy (4 Module Program) used to serve more than 400 recruiters.➤ Constructed marketing materials like graphics, blogs, and videos for international market.➤ Composed email marketing campaigns to meet weekly application goals.➤ Implemented marketing strategies for PPC campaigns and SEO.
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Circa Interactive
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United States
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Advertising Services
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1 - 100 Employee
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Digital Marketing PR Specialist I
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Jun 2017 - Dec 2017
➤ Produced articles for various media publications that represents client’s portfolio.➤ Generated media contacts to help clients and build mass media exposure in education.➤ Developed promotional content to expand clients’ brand with online media relationships.➤ Outlined and managed SEO marketing and PR strategies to build and distribute content for clients.➤ Managed company’s monthly reports and consult with clients to execute goals in higher education. ➤ Produced articles for various media publications that represents client’s portfolio.➤ Generated media contacts to help clients and build mass media exposure in education.➤ Developed promotional content to expand clients’ brand with online media relationships.➤ Outlined and managed SEO marketing and PR strategies to build and distribute content for clients.➤ Managed company’s monthly reports and consult with clients to execute goals in higher education.
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KIRO 7
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United States
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Broadcast Media Production and Distribution
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100 - 200 Employee
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Digital Content Producer
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May 2016 - Jun 2017
➤ Composed 5 consumer web stories a week to increase audience outreach.➤ Produced web consumer unit segments for morning and nightly newscasts.➤ Scheduled interviews and shoots for upcoming consumer unit segments. ➤ Edit and produced 5 consumer tease and factual videos a week to market consumer issues.➤ Increased the Investigative Consumer Unit fan base by 50 percent on all social media platforms. ➤ Composed 5 consumer web stories a week to increase audience outreach.➤ Produced web consumer unit segments for morning and nightly newscasts.➤ Scheduled interviews and shoots for upcoming consumer unit segments. ➤ Edit and produced 5 consumer tease and factual videos a week to market consumer issues.➤ Increased the Investigative Consumer Unit fan base by 50 percent on all social media platforms.
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Discovery Communications
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Netherlands
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Investigation Discovery Network Production Trainee
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Feb 2016 - May 2016
➤ Edit digital lifts once a week for digital marketing team on upcoming television series.➤ Supported production staff, including finalizing more than 10 television descriptions a day.➤ Performed special projects in updating 13 episodes per series for law enforcement purposes. ➤ Assisted associate producers in viewing and assigning television rating to 6 video cuts per week.➤ Produced with network monthly reports to review television ratings and evaluate show performance. ➤ Edit digital lifts once a week for digital marketing team on upcoming television series.➤ Supported production staff, including finalizing more than 10 television descriptions a day.➤ Performed special projects in updating 13 episodes per series for law enforcement purposes. ➤ Assisted associate producers in viewing and assigning television rating to 6 video cuts per week.➤ Produced with network monthly reports to review television ratings and evaluate show performance.
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Fox 5 Local News - Public Affairs/Production/Sales Trainee
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Jun 2012 - Aug 2015
➤ Compiled news stories for FCC quarterly filing submission and reports.➤ Composed broadcast scripts, logged video and booked/interviewed guest. ➤ Managed database maintenance, account management, and filing/organization.➤ Interviewed politicians, activists, and sports professionals for a FOX documentary.➤ Recorded and tracked commercial airing dates, times, and costs for use by clients.➤ Production support for Good Day Street Talk and Good Day New York Morning Show talk show.
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Education
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2012 - 2016
American University
Bachelor of Arts - BA, Journalism and Public Health
Community
