Farah Berrad

Project Manager at Lightonline
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Location
Paris, Île-de-France, France, FR

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Experience

    • Australia
    • Warehousing and Storage
    • Project Manager
      • Sep 2022 - Present

      🔹Deployment of Lightonline corners in the LeroyMerlin network (launch of 30 new corners) 🔹Conception of physical and digital strategies : merchandising, offer and content creation 🔹Implementation of corner merchandising with a design agency 🔹Creation and distribution of sales aids (product catalogs, designer sheets, product sheets) 🔹Distribution network management and team training 🔹Management of webmarketing operations (promotional operations, creation of brand pages, product packshots, collection referencing) 🔹Implementation of an action plan to improve corner quality and performance 🔹Analysis and presentation of annual corner results 🔹Set up a launch strategy for the Spain Show less

    • France
    • Civic and Social Organizations
    • Assistant Product Manager Jewelry, Leather and Leather Goods
      • Jan 2022 - Sep 2022

      🔹 Market monitoring and competitive intelligence. 🔹 Daily update of development tools (collection plan, boards, tracking table...) 🔹 Sales analysis: weekly analysis of results by product lines and geographical areas, monitoring of new product performance 🔹Participation in various validation processes for new launches: participation in inputs on creative briefs, validation of intentions, designs and color variations, price positioning 🔹Assisting in the creation/update of technical sheets 🔹 Sourcing 🔹 Management of prototypes 🔹 Support on legal filings 🔹 Support on consumer panel organization 🔹 Analysis and presentation of consumer panel results Show less

    • Germany
    • Sporting Goods
    • 700 & Above Employee
    • Sales advisor
      • Jun 2020 - Sep 2021

      🔹Customer reception and advice 🔹Sales and collections 🔹Merchandising 🔹Labeling 🔹Inventory management 🔹Store management 🔹Customer reception and advice 🔹Sales and collections 🔹Merchandising 🔹Labeling 🔹Inventory management 🔹Store management

    • France
    • Research
    • 1 - 100 Employee
    • Assistant Product Line Manager
      • Jan 2021 - Apr 2021

      🔹Market monitoring and competitive intelligence : tracking industry players, trend analysis and news 🔹Analysis of the competition 🔹Assistance in preparing the marketing plan 🔹Market monitoring and competitive intelligence : tracking industry players, trend analysis and news 🔹Analysis of the competition 🔹Assistance in preparing the marketing plan

    • France
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Sales advisor
      • Sep 2019 - Oct 2019

      🔹Customer reception and advice 🔹Merchandising 🔹Store management 🔹Customer reception and advice 🔹Merchandising 🔹Store management

    • Belgium
    • Construction
    • Sales advisor
      • Jun 2019 - Aug 2019

      🔹Customer reception and advice 🔹Merchandising 🔹Labeling 🔹Stock management 🔹Store management 🔹Customer reception and advice 🔹Merchandising 🔹Labeling 🔹Stock management 🔹Store management

Education

  • Sup de Luxe
    Master of Business Administration - MBA, Luxury brand marketing and international management
    2021 - 2023
  • Le Mans Université
    Bachelor's degree in economics and management, Business management
    2017 - 2021

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