Senior Digital Marketing Executive

• Jul 2019 - Present

Responsible for the end-to-end delivery of BETDAQ digital content activity, to drive acquisition and retention of BETDAQ’s customer base. This includes management of the company's sports news blog Betdaqtips.com and BETDAQ's Social Media channels (FB/TW/INSTA). Working alongside the internal design team and liaising with external content producers to create engaging video and written work. Social Media Management also consists of Ad Campaigns and engaging with agencies to deliver the… Responsible for the end-to-end delivery of BETDAQ digital content activity, to drive acquisition and retention of BETDAQ’s customer base. This includes management of the company's sports news blog Betdaqtips.com and BETDAQ's Social Media channels (FB/TW/INSTA). Working alongside the internal design team and liaising with external content producers to create engaging video and written work. Social Media Management also consists of Ad Campaigns and engaging with agencies to deliver the best results. Content / Social Media / Analytics Show more Show less

Digital Marketing Executive

• Jun 2017 - May 2019

Working as part of the marketing team to drive customer engagement, primarily through CRM activities and social media marketing.CRM activities include creating copy for and sending out emails, SMS text messages and push notifications. The content in these communications range from promoting offers to weekend previews. I also manage the BETDAQ social media channels and am responsible for BETDAQ brand ambassadors. I work with content producers and designers to increase customer… Working as part of the marketing team to drive customer engagement, primarily through CRM activities and social media marketing.CRM activities include creating copy for and sending out emails, SMS text messages and push notifications. The content in these communications range from promoting offers to weekend previews. I also manage the BETDAQ social media channels and am responsible for BETDAQ brand ambassadors. I work with content producers and designers to increase customer engagement across Twitter and Facebook. Played a major role in BETDAQ’s 2018 strategic campaign #ChangingForTheBettor, sending over 100,000 communications, managing the social media launch, and developing the tag line “Every Back, Every Lay, Every Day”, which was included on all promotional material. Show more Show less

Marketing Executive

• Nov 2016 - Apr 2017

Working as part of the marketing team for Dublin-based start-up Sportdec, my main objective was to increase app installs and followers on social media, as well as boosting engagement throughout the platform. My role mainly consisted of controlling Facebook & Google Adwords campaigns and managing CRM activities. The three areas of my role are:Paid Acquisition - Facebook Ads, Google AdWords, Ad Networks CRM Activities - Push notifications, in-app messaging and weekly newsletters… Working as part of the marketing team for Dublin-based start-up Sportdec, my main objective was to increase app installs and followers on social media, as well as boosting engagement throughout the platform. My role mainly consisted of controlling Facebook & Google Adwords campaigns and managing CRM activities. The three areas of my role are:Paid Acquisition - Facebook Ads, Google AdWords, Ad Networks CRM Activities - Push notifications, in-app messaging and weekly newsletters. Content Creation - writing in-depth blog articles on sportdec.com/blogI was the person primarily responsible for Sportdec achieving its goal of 50,000 installs, as well as managing the paid acquisition when Sportdec reached the no.1 position on the iTunes App Charts. Show more Show less

Marketing Executive

• Nov 2015 - Nov 2016

Marketing Intern

• Jul 2015 - Nov 2015

Supervisor & Social Media Manager

• Jun 2009 - Jun 2015

From 2009 I began to work in my family business as a Supervisor in charge of floor staff. As social media became more important in this industry, I took control of the business's Facebook Page in my spare time, creating content and engaging with customers. It was here that I began to find my passion for social media marketing.

Server

• Jun 2014 - Sep 2014

Attended to customer needs and maintained high standards of customer care, resulting in very high tip levels (earning $234 in a 6 hour shift on one occasion) and testimonials from customers (on 2 occasions customers phoning the restaurant to compliment my service). Hosted private parties, birthdays and other social events. Took part in both the opening and closing duties of the establishment. Worked under pressure in a fast paced environment, especially during the World Cup, dealing with… Attended to customer needs and maintained high standards of customer care, resulting in very high tip levels (earning $234 in a 6 hour shift on one occasion) and testimonials from customers (on 2 occasions customers phoning the restaurant to compliment my service). Hosted private parties, birthdays and other social events. Took part in both the opening and closing duties of the establishment. Worked under pressure in a fast paced environment, especially during the World Cup, dealing with international customers Show more Show less

Intern

• Jun 2008 - Sep 2008

- Bank Reconciliation Statements management for clients. - Implemented a new filing system for the business. - Customer service both face-to-face and over the phone