Experience

Les Echos Le Parisien Evénements
• France
• Events Services
• 1 - 100 Employee
• Marketing Project Manager

  • Aug 2023 - Present


EBG

• France
• Technology, Information and Internet
• 1 - 100 Employee

• Digital Marketing & Acquisition Manager

  • Aug 2021 - Jul 2023

  Creation and management of campaigns for all the acquisition channels (SEM & Emailing) - Creation and management of event sites - Optimization of the institutional site - Strategic and operational management of digital communication (EBG, Faculté.s & The Digital Benchmark) - Community management (editorial planning, creation of visuals/videos and reporting)- Collecting and analyzing data on the performance of the various digital contact points (social networks, mailings and websites) - Marketing support for the management of cross-functional projects - Management of two work-study students Show less



Fanta Toure Consulting

• France
• Advertising Services

• Webdesigner & Digital Content Creator

  • Feb 2019 - Dec 2021

  Helping companies to develop their digital projects: Content marketing - Designing website - Analyzing - Social media management - Indexing (SEO & SEA) - Advertising campaign management Portfolio: https://www.fantatoure.com Helping companies to develop their digital projects: Content marketing - Designing website - Analyzing - Social media management - Indexing (SEO & SEA) - Advertising campaign management Portfolio: https://www.fantatoure.com



Fnac Darty

• France
• Retail
• 700 & Above Employee

• Digital Project Manager I Social Ads & Display

  • Jan 2021 - Aug 2021

  Implementation and monitoring of campaigns (visual support/videos, target, tracking) - Management of the distribution schedule - Proposal and implementation of A/B tests - Performance analysis and recommendations - Weekly and monthly reporting - Support for RGPD and data security projects Implementation and monitoring of campaigns (visual support/videos, target, tracking) - Management of the distribution schedule - Proposal and implementation of A/B tests - Performance analysis and recommendations - Weekly and monthly reporting - Support for RGPD and data security projects



La Maison du Chocolat

• France
• Retail
• 100 - 200 Employee

• Corporate Sales Representative (business gifts)

  • Oct 2019 - Feb 2020

  Commercial development of BtoB client targets - Development, management and tracking of customer portfolio orders - Coordination of signed orders with internal services (marketing, chocolate factory and supply chain) - Leading tailor-made projects (development of personalized products) - Managing client relationships throughout the negotiation process Commercial development of BtoB client targets - Development, management and tracking of customer portfolio orders - Coordination of signed orders with internal services (marketing, chocolate factory and supply chain) - Leading tailor-made projects (development of personalized products) - Managing client relationships throughout the negotiation process



R-Squared Digital

• United States
• Advertising Services
• 1 - 100 Employee

• Project Manager I Influencer Marketing Campaign

  • Jun 2019 - Oct 2019

  Brainstorming new & creative approaches to influencer campaigns (concept and engagement mechanism) - Liaising with the clients ( agencies/brands and influencers) - Research and selection of relevant influencers regarding specific criteria (engagement rate, audience and relevance with the campaign) - Negotiating rates with influencers - Ensuring that each piece of influencer content fulfills campaign requirement - Reviewing results against pre-campaign KPI’s Brainstorming new & creative approaches to influencer campaigns (concept and engagement mechanism) - Liaising with the clients ( agencies/brands and influencers) - Research and selection of relevant influencers regarding specific criteria (engagement rate, audience and relevance with the campaign) - Negotiating rates with influencers - Ensuring that each piece of influencer content fulfills campaign requirement - Reviewing results against pre-campaign KPI’s



Zing Design and Print

• United Kingdom
• Printing Services
• 1 - 100 Employee

• Digital Marketing Assistant

  • Feb 2018 - Aug 2018

  Community management (facebook, twitter, instagram and linkedin) - Visual supports creation (social media and newsletter) – Writing content for newsletter, social media and blog - Collecting and analysing performance data - Promoting products and service thought social media - Branding - Designing new template for newsletter - Designing a new website (tree structure, design, SEO, graphic palette) Supporting customer marketing projects: Hutchinson Engineering (organization of an open day recruitment) - The Designerie (Promoting a special event “Designerie Discovers”) - Adelphi Hotel (Advertising the hotel services) Show less



TendanceNomad Publishing

• Graphic and Digital Assistant

  • Jan 2016 - Jul 2016

  Participation to the management of 4 projects: TNmedianetwork (www.tnmedianetwork.com/), Le LAB TNmedianetwork (www.lab-tn.com/), Le Cercle (www.lecercle.tnmedianetwork.com/) and Le Boat To Business. Community management (facebook and twitter) - Content publishing on the company websites - Visual supports creation (banner ad for the websites and the newsletters, advertising insert for the magazine) – Prepared and conducted the weekly meeting (taking notes, preparation of the PowerPoint) - Designed model for the website’s pages - Managed the ISUU account - Communicated with the clients regarding the advance of their projects - Designed a website (specification, graphic palette, tree structure) - Coded the weekly newsletter - Improved the website indexing Show less



AMB Formations

• France
• Professional Training and Coaching
• 1 - 100 Employee

• Webmarketing Assistant

  • Nov 2014 - Jan 2015

  Community management - Telephone marketing - Competitive intelligence - Event organization (job dating and student recruitment) - Newsletter campaign management - Updated the CRM Community management - Telephone marketing - Competitive intelligence - Event organization (job dating and student recruitment) - Newsletter campaign management - Updated the CRM