Experience

BIOCORP

• Morocco
• Biotechnology Research
• 1 - 100 Employee

• VP Strategic Marketing & Alliance Management

  • Dec 2022 - Present

• Alliance Manager

  • Jun 2021 - Dec 2022


None
• Information Technology & Services
• 1 - 100 Employee
• Family experience in Atlanta, GA, USA

  • Sep 2019 - May 2021


NEMERA

• France
• Medical Equipment Manufacturing
• 700 & Above Employee

• Global Category Manager, Ophthalmic Products

  • Apr 2011 - Aug 2019

  - Defined and implemented strategy to become the global market leader. - Monitored competition and developed understanding of market and patients’ needs. - Successfully launched an innovative product (preservative-free multidose eye dropper) globally and developed versions to create a platform. - Reached several dozen M$ sales and 160 market references within 5 years of launch. - Led all marketing aspects of multimillion dollars expansions (market studies, business cases and board reviews). - Assessed market interest (including user tests) for a breakthrough technology: electronic add-ons to the eye dropper to improve patient adherence. - Strongly interacted and continuously aligned with Sales, Communication, R&D, plant and regulatory teams. - Conducted social media campaigns, wrote articles and white papers. - Coordinated international tradeshows/congresses, presented at conferences and webinar, visited customers worldwide. Show less



BASF (formerly Cognis)

• Marketing Manager Home Care

  • Feb 2010 - Mar 2011

  - Penetrated and expanded the North American Home Care markets (Hard Surface, Dish & Fabric Care). Managed $32 MM in sales revenue. - Applied B2C marketing and Cognis “Feelosophy” to a B2B business to become concept and solution oriented. - Developed and implemented marketing concepts, strategies and tools. - Created sample kits to promote new products. Coordinated customer projects. - Penetrated and expanded the North American Home Care markets (Hard Surface, Dish & Fabric Care). Managed $32 MM in sales revenue. - Applied B2C marketing and Cognis “Feelosophy” to a B2B business to become concept and solution oriented. - Developed and implemented marketing concepts, strategies and tools. - Created sample kits to promote new products. Coordinated customer projects.



Solvay

• Belgium
• Chemical Manufacturing
• 700 & Above Employee

• Business Development Manager, Home & Personal Care

  • Jul 2007 - Feb 2010

  - Led channel management initiatives (distribution) and supported the growth of the existing product lines in North America through Distributor trainings (40 M$ in sales). - Visited customers and developed Fast Track projects with them. - Managed the Pearlizer product line in the Personal Care market: fostered understanding of the market and competitive environment, implemented a strategy to grow and manage R&D projects. - Organized and coordinated the launch of a new product in North America. - Led the implementation and follow up of the Key Account Management tool for Home and Personal Care globally through strong interactions with management and sales teams. Show less

• Project Manager (Six Sigma Black Belt)

  • Mar 2006 - Jul 2007

  Total Annual Savings = $757K in 5 projectsTraining in March-June 2006 in the US by Six Sigma Academy. Diploma in February 2008. Multiple Six Sigma projects to simplify and improve processes. Work on technical projects (e.g. reduce time for pH adjustment in a plant) as well as business projects (e.g. reduce overtime in a plant’s Operations & Maintenance areas).Interact with logistic, customer service, sales, plants, quality and corporate. Build-up Customer Service orientation (e.g. increase satisfaction and reduce complaints from 2 key accounts). Push relentlessly to achieve targets (e.g. eliminate wrong product shipment). Develop open mindedness and cross-fertilization to identify new project ideas (e.g. target % active on the lower side of the specs for several blends). Show less

• Marketing Analyst & Strategy

  • Apr 2003 - Mar 2006

  - Implemented the business plan and strategy for two Surfactant product lines in North America. - Conducted market research into the supplements and functional foods for probiotics ($8 M market in NA) through; competitive analysis, identification of new markets and new formulations. The information was used to establish the strategy, operational marketing plan and growth forecasts.