Fanny Cardon

SEO Manager at Adapt
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Contact Information
us****@****om
(386) 825-5501
Location
Lille, Hauts-de-France, France, FR

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Experience

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • SEO Manager
      • Mar 2016 - Present

    • SEO analyst
      • Feb 2016 - Present

      Performing keyword researchImplementation of link building strategyAdvising on on-page optimisationManaging Social media accounts and growing a communityContent creationContent translationReportingAccount management Performing keyword researchImplementation of link building strategyAdvising on on-page optimisationManaging Social media accounts and growing a communityContent creationContent translationReportingAccount management

    • United Kingdom
    • Retail
    • 500 - 600 Employee
    • Sales Advisor
      • Nov 2012 - Jun 2013

      Serving and advising customers on products and prices (face-to-face, phone calls and e-mails) Taking paymentHelping customers to find the goods they want Advising on stock amountsPromoting special offers Processing refunds and returns in line with company proceduresHandling customer complaints Serving and advising customers on products and prices (face-to-face, phone calls and e-mails) Taking paymentHelping customers to find the goods they want Advising on stock amountsPromoting special offers Processing refunds and returns in line with company proceduresHandling customer complaints

    • Junior Direct Marketing Executive
      • Apr 2011 - Jan 2012

      Operational implementation of direct marketing campaigns: coordination of online and offline actions with internal/external stakeholders, definition of offers, creation of briefings for printers and other teams, achieving the necessary settings to follow the actions and inform sales force. Analysis and assessment of actions and recommendations for the future campaignsImplementation of qualitative and quantitative studies to improve offline and online campaignsResponsible for the special email campaign “Le tour de France” (Bicycle race) Initiated new online activities (e.g. flash sales, online game) and email testing (e.g. subject lines, day of week/time of day of the send, offer, personalization concept, email creative and layout)

    • Assistant Marketing Manager
      • Jun 2010 - Mar 2011

      Creation of product information forms and catalogues, development of sales argumentsCompetitive intelligenceCompetitive benchmarks for partners, recommendations about products and online sales methodsParticipated in developing new insurance products for students and pensioners Responsible for the creation of a tool enabling to consult and compare product details Creation of product information forms and catalogues, development of sales argumentsCompetitive intelligenceCompetitive benchmarks for partners, recommendations about products and online sales methodsParticipated in developing new insurance products for students and pensioners Responsible for the creation of a tool enabling to consult and compare product details

    • France
    • Staffing and Recruiting
    • 700 & Above Employee
    • Qualitative Researcher
      • May 2009 - Jul 2009

      Dissertation topic: Young people’s entry into the professional world through temporary agencies. Creation of interview guideMaking appointments with temporary workersInterviews and retranscriptionData analysis Dissertation topic: Young people’s entry into the professional world through temporary agencies. Creation of interview guideMaking appointments with temporary workersInterviews and retranscriptionData analysis

Education

  • Dublin Business School
    MA Marketing, Marketing international
    2012 - 2013
  • ISEG Lille
    Marketing, Master Marketing - Product Manager
    2009 - 2011
  • Université Charles de Gaulle-Sciences humaines, Lettres et Arts (Lille III)
    Bachelor's degree in human and social sciences, Sociology - Statistics
    2006 - 2009

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