Experience

Carat Media Services

• Advertising Services
• 1 - 100 Employee

• Business Planning Director

  • Apr 2011 - Mar 2021

  Account handled：Master Kong (noodle and Biscuit) ,Shinho (soy sauce), Changan Suzuki motor, Nippon paint, and Herbalife ­ 1. Digital transformation strategy and integration 2.Social media platforms strategy plan and integration 3.Drive overall media strategy plan and consult 4.Media Budget and KPI performance control ­4.Coach, inspire and motivate the team to deliver best performance ­5.Encourage and communicate with internal team and agency… Show more Account handled：Master Kong (noodle and Biscuit) ,Shinho (soy sauce), Changan Suzuki motor, Nippon paint, and Herbalife ­ 1. Digital transformation strategy and integration 2.Social media platforms strategy plan and integration 3.Drive overall media strategy plan and consult 4.Media Budget and KPI performance control ­4.Coach, inspire and motivate the team to deliver best performance ­5.Encourage and communicate with internal team and agency resources to build interdepartmental relationships and drive integration and efficiency 6.New business development Show less Account handled：Master Kong (noodle and Biscuit) ,Shinho (soy sauce), Changan Suzuki motor, Nippon paint, and Herbalife ­ 1. Digital transformation strategy and integration 2.Social media platforms strategy plan and integration 3.Drive overall media strategy plan and consult 4.Media Budget and KPI performance control ­4.Coach, inspire and motivate the team to deliver best performance ­5.Encourage and communicate with internal team and agency… Show more Account handled：Master Kong (noodle and Biscuit) ,Shinho (soy sauce), Changan Suzuki motor, Nippon paint, and Herbalife ­ 1. Digital transformation strategy and integration 2.Social media platforms strategy plan and integration 3.Drive overall media strategy plan and consult 4.Media Budget and KPI performance control ­4.Coach, inspire and motivate the team to deliver best performance ­5.Encourage and communicate with internal team and agency resources to build interdepartmental relationships and drive integration and efficiency 6.New business development Show less



Taishin Financial Holdings

• Financial Services
• 300 - 400 Employee

• Product Manager

  • Feb 2004 - Mar 2011

  -2009/03 to 2011/3 Merchant Services Department 1.New product design and annual strategy planning for merchant stores acquisition business. 2.Created and implemented new work flow and new system that increased efficiency, improved customer satisfaction. 3.Responsible for driving sales & service channel to achieve business goal. 4.Merchant installment program owner handle overall strategic promotion planning and recommendation. -2007/08~2009/02 Channel… Show more -2009/03 to 2011/3 Merchant Services Department 1.New product design and annual strategy planning for merchant stores acquisition business. 2.Created and implemented new work flow and new system that increased efficiency, improved customer satisfaction. 3.Responsible for driving sales & service channel to achieve business goal. 4.Merchant installment program owner handle overall strategic promotion planning and recommendation. -2007/08~2009/02 Channel Marketing Department 1.VIP clients’ credit card acquisition strategy planning and recommendation. 2.Channel management strategy planning and recommendation for credit card acquisition. -2004/02~2007/08 Communication Marketing Department 1.Taishin Holdings’ branding communication (sponsor program) strategy planning and recommendation. 2.Negotiated and maintained relationships with media control adverting agency and media buying company to execute product 、branding communication project. 3.Wealth Management’s branding communication strategy planning and recommendation. Show less -2009/03 to 2011/3 Merchant Services Department 1.New product design and annual strategy planning for merchant stores acquisition business. 2.Created and implemented new work flow and new system that increased efficiency, improved customer satisfaction. 3.Responsible for driving sales & service channel to achieve business goal. 4.Merchant installment program owner handle overall strategic promotion planning and recommendation. -2007/08~2009/02 Channel… Show more -2009/03 to 2011/3 Merchant Services Department 1.New product design and annual strategy planning for merchant stores acquisition business. 2.Created and implemented new work flow and new system that increased efficiency, improved customer satisfaction. 3.Responsible for driving sales & service channel to achieve business goal. 4.Merchant installment program owner handle overall strategic promotion planning and recommendation. -2007/08~2009/02 Channel Marketing Department 1.VIP clients’ credit card acquisition strategy planning and recommendation. 2.Channel management strategy planning and recommendation for credit card acquisition. -2004/02~2007/08 Communication Marketing Department 1.Taishin Holdings’ branding communication (sponsor program) strategy planning and recommendation. 2.Negotiated and maintained relationships with media control adverting agency and media buying company to execute product 、branding communication project. 3.Wealth Management’s branding communication strategy planning and recommendation. Show less



Carat

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Assistant Manager

  • Jun 2000 - Feb 2004

  Major client :Centrum(Wyeth)、Chinatrust Bank、Sony、7-11. 1.Media strategy planning and recommendation. 2.Creative media suggestion such as TV、outdoor…negotiated and maintained relationships with media. Major client :Centrum(Wyeth)、Chinatrust Bank、Sony、7-11. 1.Media strategy planning and recommendation. 2.Creative media suggestion such as TV、outdoor…negotiated and maintained relationships with media.