Experience

Women in Product UK

• United Kingdom
• Think Tanks
• 1 - 100 Employee

• Founding Member & Ambassador

  • Jun 2023 - Present

  London, England, United Kingdom 💃🏻 Founding member of Women in Product UK. We build and support the community for women in Product Management. FREE to join. ✅ LinkedIn: https://www.linkedin.com/groups/13854934 ✅ WhatsApp: https://lnkd.in/emyV_8ku



INTO University Partnerships

• United Kingdom
• Education Administration Programs
• 500 - 600 Employee

• Director, Digital Engagement (Community)

  • Aug 2022 - Present

  London, England, United Kingdom To own and manage INTO's online community for students and partners. Oversee the digital student journey end-to-end and ensure that students benefit from the fantastic “INTO experience” To create and maintain an online community of international students that we enrol annually for our Pathway and Direct Entry programmes across our partner Universities in the UK, US, and Australia. Records: - Build a community for thousands of international students within 3 months from scratch with… Show more To own and manage INTO's online community for students and partners. Oversee the digital student journey end-to-end and ensure that students benefit from the fantastic “INTO experience” To create and maintain an online community of international students that we enrol annually for our Pathway and Direct Entry programmes across our partner Universities in the UK, US, and Australia. Records: - Build a community for thousands of international students within 3 months from scratch with 15%-23% week-on-week engagement growth. Show less



Jodel

• Germany
• Telecommunications
• 1 - 100 Employee

• Expansion Team Lead (UK/Sweden)

  • Aug 2021 - Aug 2022

  London, England, United Kingdom The World's Hyperlocal Community: https://jodel.com/ - Led the expansion of Jodel's local communities into the UK / Sweden market, launching and developing the market from the very first community to its monetization. - Manage and hire a team of expansion & community managers to grow UK / Sweden markets. - Expand student communities through multiple channels including paid ads, influencers, referrals, agencies, and university & student union partnerships. - Lead daily engagement… Show more The World's Hyperlocal Community: https://jodel.com/ - Led the expansion of Jodel's local communities into the UK / Sweden market, launching and developing the market from the very first community to its monetization. - Manage and hire a team of expansion & community managers to grow UK / Sweden markets. - Expand student communities through multiple channels including paid ads, influencers, referrals, agencies, and university & student union partnerships. - Lead daily engagement activities and student-focused content curation. - Grow DAU from scratch to 5K, MAU 30K within two months in the UK during the hard launching season. - Grow MAU from 64K to 95K within one month in Sweden, resulting in rank 7 Social Media app in both stores. - Strategic planning for new market growth, budget management, and marketing channel diversification. Show less



Lingumi

• United Kingdom
• E-Learning Providers
• 1 - 100 Employee

• Global Community Project Manager

  • Dec 2020 - Jul 2021

  London, England, United Kingdom - Work with the Global Community Team to plan and execute community growth activities, content, events, and engagement campaigns across the global hub and spoke network across Asia and Europe markets. - Work closely with the Commercial, Product, and Community teams to coordinate successful launch campaigns for new products and new features. - Manage and grow the Lingumi communities & teacher brands to international… Show more - Work with the Global Community Team to plan and execute community growth activities, content, events, and engagement campaigns across the global hub and spoke network across Asia and Europe markets. - Work closely with the Commercial, Product, and Community teams to coordinate successful launch campaigns for new products and new features. - Manage and grow the Lingumi communities & teacher brands to international markets. https://www.instagram.com/Lingumi/ https://www.instagram.com/toby_lingumi/ https://www.instagram.com/hannah_lingumi/ Local Community: ~ 40K members https://www.facebook.com/groups/2035447683401401 Global Community: https://www.facebook.com/groups/145461639346336

• Market Manager

  • Dec 2019 - Jan 2021

  London, United Kingdom The coordinating manager between market, community and product teams at Lingumi. 📈 Growth Records in 3 years. - Built the first market traction in Asia, supporting the company to expand to multi markets across Europe & Asia. - Grew the market share from 0 to 20% within 3 years, with over 100K families using Lingumi, 15K MAU (Monthly active users). The main levers are performance marketing, community growth, and social media content. Record: No.1 app in Apple & Android… Show more The coordinating manager between market, community and product teams at Lingumi. 📈 Growth Records in 3 years. - Built the first market traction in Asia, supporting the company to expand to multi markets across Europe & Asia. - Grew the market share from 0 to 20% within 3 years, with over 100K families using Lingumi, 15K MAU (Monthly active users). The main levers are performance marketing, community growth, and social media content. Record: No.1 app in Apple & Android Stores in Taiwan. Categories: Kids & Education. - Gross sale has increased by 215% in the 2nd year, and 341% in the 3rd year. - Built a growth marketing team with 4 direct reports. - Become the central communication manager between market, community and product teams. Visit our website: https://lingumi.com

• Content & Community Lead

  • Jan 2019 - Dec 2019

  London, Greater London, United Kingdom Lingumi is a pre-school English learning platform. We're making learning English affordable, effective, and fun for the next 500 million children before they reach their first classroom At Lingumi, I’m focusing on - Global Community growth - Content & Social media marketing - Influencers marketing - Paid acquisition - User research - Product marketing - Referral programme - Branding

• Marketing Lead, Asia

  • Nov 2017 - Dec 2018

  London, United Kingdom Lingumi - The English language learning programme for pre-school children. We empower parents to give their children a headstart to learning English, at the best neurological stage. Find out more at www.lingumi.com In Lingumi, I'm focusing on: - Branding & Digital Marketing - Business development in Asia - Community management & CRM



PolyAI, TechHub, Codementor, Accompanied

• Growth Marketing Consultant & Digital Product Designer

  • Nov 2016 - Mar 2018

  London, Greater London, United Kingdom I do digital marketing, paid acquisition and Product design for startups. Marketing - Paid ads design & performance tracking, Email marketing, SEO optimization Product & Design - App UI design, Web design (WordPress), Landing Page design, Logo design client: Poly-ai.com Techhub.com Codementor.io Accompanied.co Portfolio: https://www.cakeresume.com/fang-yu-chiu



Codementor

• United States
• Internet Publishing
• 1 - 100 Employee

• Digital Marketing & Operations

  • Mar 2015 - Mar 2018

  Taipei City, Taiwan Codementor is your live 1:1 expert mentor helping you in real time. Daily works and Hands-on skills: - Digital Marketing & Paid Acquisition (FB/ Adwords, PPC / Youtube / Twitter/ Stackoverflow / Quora...) 【 Best Records 】 • Lead 50+ multi-media campaigns across diverse platforms. • Re-Marketing - (Google, Perfect Audience, Steelhouse ...) Break even in 1 month, with gross revenue 64K, ROI 885% in the 1st month, 2174% in 4th… Show more Codementor is your live 1:1 expert mentor helping you in real time. Daily works and Hands-on skills: - Digital Marketing & Paid Acquisition (FB/ Adwords, PPC / Youtube / Twitter/ Stackoverflow / Quora...) 【 Best Records 】 • Lead 50+ multi-media campaigns across diverse platforms. • Re-Marketing - (Google, Perfect Audience, Steelhouse ...) Break even in 1 month, with gross revenue 64K, ROI 885% in the 1st month, 2174% in 4th month. • Increased organic signups by 2200% (Quora) ; CTR 9% (FB) ; Subscribe: 35% (by optimizing landing pages.) - Growth Marketing & Data Analysis (Google Analytics , Mixpanel, Wagon-DB tool with SQL,) - UI Design- Creative design for marketing campaigns (Tools: Sketch, Illustrator, Photoshop) - UX Design and Behavior Analysis - Work with developer to improve the user experience - A/B Testing (Optimizely & Hotjar) - Try to find the best UI / Text to improve the conversion rate. - Account Manager -Manage over 30-40 clients per month with on-demand support. - Project Manager - Work with Alpha Camp (Coding Bootcamp) for developing a new product. - Content Distribution (FB, OutBrain & Quora) - Build partnership with other agencies - Daily CRM (User Voice) Show less



Young Entrepreneurs of the Future (YEF), Epoch Foundation

• Representative

  • Aug 2012 - Dec 2017

  Taiwan The YEF program aims to plant the seeds of entrepreneurship in young generation. - 2013 to now - Alumni - http://goo.gl/tjzbT5 - 2012 Delegate: Visiting startups and design companies in London, Cambridge and Denmark. - 2012 Participant & Winner team Project - Ecogation I : A water generator which can solve India water pollution problem.



Google Startup Weekend - Helsinki | Winner Team - PramBag

• Executive Assistant to CEO | Marketing & Operations

  • Oct 2014 - Dec 2014

  Finland PramBag is developing a baby stroller, to help highly mobile parents with travel difficulties. Webpage: http://www.prambag.co/ - Planned marketing strategies and help to build the relationship with VCs in Europe. - Developed a prototype in a month by collaborating with a team from 7 countries - Market Research & Business Development - Team Building



Slush

• Finland
• Non-profit Organizations
• 1 - 100 Employee

• Company Representative & Volunteer

  • Oct 2014 - Nov 2014

  Finland Slush is a non-profit event organized by of entrepreneurs, investors, students and festival organizers. Now, it is Europe’s leading startup event! - Pre-Construction & Design : Support the event curator to build the event in 2 weeks - Promote the event by releasing 3 presses to the top media in Taiwan



StorySense Computing, Inc.

• Software Development
• 1 - 100 Employee

• Business Development ＆ Executive Assistant to CEO

  • Sep 2012 - Aug 2014

  Taiwan StorySense is a software company specialized in artificial intelligence. In 2015, it was acquired by Dianhua for 10M. - Increased the user base from 300k to 700k by involving in paid acquisition marketing campaigns. Record: No.1 featured app in App Store & Google Play. Categories: General & Tool - Supported CEO to organize the in-depth market research and monthly reports to VC & stockholders. Daily works and Hands-on skills: - Digital Marketing (Facebook… Show more StorySense is a software company specialized in artificial intelligence. In 2015, it was acquired by Dianhua for 10M. - Increased the user base from 300k to 700k by involving in paid acquisition marketing campaigns. Record: No.1 featured app in App Store & Google Play. Categories: General & Tool - Supported CEO to organize the in-depth market research and monthly reports to VC & stockholders. Daily works and Hands-on skills: - Digital Marketing (Facebook Ads & Google Adwords) - Highest Record: No.1 app in App Store (Catagories: Both in General & Tool) - Market Research - Marketing Strategy & Management - Cost Analysis & Management - User Experience & Behavior Study - for mobile applications - Customer Relationship Management - Monthly Report - for stakeholders - SMB Ads Sales - Business Plan/ Model design - Daily Operations Show less



Fair & Justice Union

• Fair & Justice Union

  • Sep 2010 - Aug 2012

  Taiwan Fair & Justice Union is a student union supported by Taiwan Social Enterprise Innovation & Entrepreneurship Society. We are the fist organization who brought the social enterprise concept into schools. - Organized over 90+ Taiwan social enterprise profiles in 2 months via emails & calls - Promoted 30+ fair-trade & social enterprises by organizing physical activities in schools every 3 months.