Experience

China General Technology

• China
• Industrial Machinery Manufacturing
• 1 - 100 Employee

• Brand & Event Coordinator

  • Oct 2020 - Present

  • Initiate participation plans for exhibitions & events such as CIIE. Collaborate across event organizers, internal departments, subsidiaries, and outside marketing agencies to ensure successful attendances. • Work with the department director to shape the corporate brand strategies. Oversee brand management, track major branding activities of the corporate and subsidiaries to achieve a fitting brand direction.• Coordinate with team members to executed brand communication strategy across all platforms.• Correspond with government agencies and other authorities, draft briefs and reports as required. Monitor associated company policies and implementations to align with regulatory requirements. Show less

• International Coordinator

  • Nov 2019 - Oct 2020



China National Postal and Telecommunications Appliances Corporation

• China
• Computers and Electronics Manufacturing
• 1 - 100 Employee

• Brand Director

  • Sep 2019 - Nov 2019

  • Supervised a team of 5-6 members to generate branding & marketing communications strategies for both the own projects and clients. Directed plans and reports formulation. Built and managed integrated marketing communication contents (ads, press releases, social media, EDMs, events, etc.) in high quality and monitored performance. • Headed media relations. Established and nurtured relationships with media reps across major news outlets, including CCTV, Xinhua News Agency, People.cn., and media from specific vertical markets (Finance, Tech, ICT, and Automobile).• Coordinated with other teams and external agencies to operate end-to-end event planning and execution from concepts to closing files.• Identified potential clients and projects. Partnered across teams to create contract-wining proposals and ensure contracted services are executed as agreed and within budget. • Provided day-to-day supports and services to key accounts in the ICT area during global events to ensure a high satisfaction of their attendances. Show less

• Brand Manager

  • Oct 2018 - Sep 2019

• Senior Brand Executive

  • Dec 2016 - Oct 2018

• Brand Assistant

  • Jul 2016 - Dec 2016



City of Gainesville Department of Parks, Recreation and Cultural Affairs

• Marketing Technician Intern

  • Jan 2016 - Apr 2016

  The City of Gainesville Department of Parks, Recreation and Cultural Affairs is a government agency responsible for events and parks management, recreation programming, and tourism in Gainesville, Florida. The City of Gainesville Department of Parks, Recreation and Cultural Affairs is a government agency responsible for events and parks management, recreation programming, and tourism in Gainesville, Florida.



Qunar.com

• China
• Technology, Information and Internet
• 200 - 300 Employee

• Content Producer Intern

  • May 2015 - Jul 2015

  Qunar.com is China's leading online travel agency. Qunar.com is China's leading online travel agency.



Ogilvy & Mather

• India
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Account Management Intern

  • Jul 2013 - Aug 2013

  Ogilvy & Mather is world's leading advertising agency with global reputation, a 4A's member. Ogilvy & Mather is world's leading advertising agency with global reputation, a 4A's member.