Falon McKernan

Communications Specialist at PCF Insurance Services
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Contact Information
us****@****om
(386) 825-5501
Location
North Tonawanda, New York, United States, US
Skills

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Kevin Kalota

Falon is a dedicated team member. this young lady puts effort into getting the job done she is a motivated self starter and an asset to the organization she is associated .

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Credentials

  • Managing Your Anxiety While Presenting
    LinkedIn
    Mar, 2021
    - Nov, 2024
  • Cultivating Cultural Competence and Inclusion
    LinkedIn
    Feb, 2021
    - Nov, 2024
  • Marketing Analytics: Setting and Measuring KPIs
    LinkedIn
    Feb, 2021
    - Nov, 2024
  • Marketing Tools: Digital Marketing
    LinkedIn
    Feb, 2021
    - Nov, 2024
  • Confronting Bias: Thriving Across Our Differences
    LinkedIn
    Jan, 2021
    - Nov, 2024

Experience

  • PCF Insurance Services
    • United States
    • Insurance Agencies and Brokerages
    • 200 - 300 Employee
    • Communications Specialist
      • Jul 2023 - Present

      Leads communications and content development for industry verticals and the growth and operations team for a Top 20 U.S. insurance broker. Leads launch of blog supporting industry verticals. Supports the strategy and development of employee resource groups. Proofreads and edits marketing and communications projects and materials. Interviews subject-matter experts for thought leadership content. Collaborates with senior leaders and C-suite for strategic messaging. Supports strategy and development of carrier communications. Uses Canva to create basic graphics and marketing materials, including social media content. Uses HubSpot for email and web development. Collaborates with third-party marketing agencies. Experience using AI tools for increased productivity. Show less

  • Highmark Health
    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • Member Engagement Lead / Marketing & Communications Lead, BOLD business resource group
      • Dec 2021 - Jul 2023

      Leadership Team member in Highmark's BOLD business resource group with a focus on member engagement and communications, working closely with Highmark's Enterprise Equitable Health Institute leaders. Supports enterprise goals through education, training and development, awareness, and advocacy programming and events. Strategizes and executes events and programs to engage and provide development opportunities to BOLD members, both Black employees and allies.Creates content and messaging for Black Organization for Leadership and Development (BOLD) business resource group. Designs and creates promotional flyers, presentations, and social media graphics.Collaborates with senior leaders on event and program planning.Writes educational and entertaining articles and content to engage BOLD members and encourage Highmark employees to join BOLD.Responsible for keeping members engaged through timely and clear communications using appropriate channels. Creates quarterly newsletters for members.Implemented and executed new programming for 2023 to increase member engagement and provide opportunities for growth.Works closely with other Leadership team members to brainstorm events and programming.Schedules leadership meetings and keeps track of meeting minutes. Show less

    • Marketing Strategist
      • Jun 2021 - Jul 2023

      Medicare acquisition for a multi-state selling team in New York, Delaware, West Virginia, and Pennsylvania markets for Highmark Health, a company with revenues of $22B and the #4 largest Blue Cross Blue Shield affiliate in the United States.Direct and indirect marketing tactics for annual campaigns to promote awareness, education, and lead generation.Leads educational strategies for Medicare acquisition.Leads event marketing strategy, collaborating with sales teams.Assists with campaign operations by providing guidance on reporting structures.Writes marketing briefs based on data and research and presents to internal stakeholders.Managed Marcom asset ordering system and worked directly with the vendor.Manages DCatalog digital catalog system, working directly with the vendor, programming digital collateral, and strategizing the digital versions of print pieces.Supports digital marketing strategy on Highmark websites through multi-team collaboration.Events Committee Member in Marketing department's Diversity, Equity, and Inclusion group, working to develop and execute quarterly virtual events for department based on leadership goals.Leadership Team Member for Marketing and Experience department's diversity, equity, and inclusion council, Rise DEI, for the 2023 session. Supports enterprise and department DEI goals through educational programming, training and development opportunities, events, and collaborations with corporate business resource groups and Enterprise Equitable Health Institute. Show less

  • Highmark Blue Cross Blue Shield of Western New York
    • United States
    • Insurance
    • 300 - 400 Employee
    • Associate Marketing Manager
      • Nov 2019 - Jun 2021

      Responsible for supporting the BlueCross BlueShield of Western New York, BlueShield of Northeastern New York, and HealthNow Administrative Services Commercial Accounts/Sales teams in achieving corporate membership goals in new and retained business, building and maintaining relationships with clients and brokers, and informing prospects, clients, and brokers of new products or services offered, working closely with Commercial Marketing Managers, while uplifting and enhancing brand presence through Commercial Marketing sponsorships and partnerships.Managed "Welcome Back Teachers" initiative, in partnership with the Buffalo Sabres, which provided 10,000 personal protective equipment (PPE) kits to WNY schools. Impacted a total of eleven (11) school districts. Coordinated logistics for delivery, media event, and social media content.Assisted in the development of Small Business marketing campaign, including the development of email outreach directly to groups and website landing pages targeted at Small Business owners. Updated Small Group Product Portfolios, showcasing new products and services offered in WNY and NENY markets. Updated Small Group Enrollment Information booklets, providing member-level details on benefit offerings.Worked in both a lead and support function to assist Commercial Accounts in developing content and using data to create impactful client pitches for new and retained business. Collaboration with Commercial Accounts, Employer Group Reporting, Health Care Services, Senior Leadership, and Enterprise Initiatives and Analytics.Transitioned annual signature events, Fall Broker Meeting and Labor Seminar, to virtual experiences for key influencers in the WNY and NENY markets.Stewardship of Marketing sponsorships including Buffalo Sabres, St. Bonaventure University, BBL Racing and The Business Journals. Develop marketing and branding content working closely with the Corporate Creative team and Agency of Record. Show less

    • Specialist II, Community Relations
      • Mar 2019 - Nov 2019

      Managed business entertainment opportunities including ticket management for Buffalo Sabres, Buffalo Bills, Buffalo Bisons and other events held at KeyBank Center or New Era Field. Worked closely with Sales, Provider Experience, and Corporate Leadership to coordinate ticket usage.Tracked ticket usage using InviteManager Ticket Management System. Created reports for ticket usage, including retention outcomes for groups entertained, to aid in future strategy development for Sales and Provider Experience.Responsible for annual Community Investments and Partnerships report showing corporate-wide community investment dollars annually. Worked closely with Vice President, Corporate Relations and Manager, Creative Services to create a new report format and design.Coordinated guest lists and logistics for community galas and fundraisers, including communicating directly with C-Level executives.Worked as project lead on many corporate-owned events and programs including: Fearless February, Member Free Skate, Welcome Back Teachers, Flag Day Celebration, Summer City Fitness, and BBL Racing Presentation.Responsible for coordinating program book advertising for many events, including galas, fundraisers, and community events.Worked closely with Vice President, Chief Technology Officer, to coordinate sponsorship and large employee participation for the American Lung Association Lung Force Walk.Managed relationships with many community partners including: Buffalo Philharmonic Orchestra, Buffalo Olmsted Parks Conservancy, Buffalo Sabres, and Buffalo Bills.Served on planning committee for the Labor Day Parade and Picnic, a key partnership with local Labor leaders.Developed a form to track ROI from major sponsorships valued at $5,000 or more.Served as mentor to the Hospitality Intern on the Corporate Relations team.Managed Community Relations team budget. Show less

    • Specialist, Community Relations
      • Oct 2017 - Mar 2019

      See description for "Specialist II, Community Relations."

    • Coordinator, Corporate Relations
      • May 2015 - Oct 2017

      Contributed to stewardship of sponsorships, including the activation and relationship management of major sponsorships such as Buffalo Sabres, Buffalo Bills, and Buffalo Olmsted Parks Conservancy.Managed internal sponsorship process, including the intake of sponsorship requests, organization of monthly review meeting with department leadership, and meeting follow-up and correspondence with organizations requesting sponsorship.Provided support to BlueShield of Northeastern New York community relations, sales, and provider relations teams, including by travelling to the BlueShield office to execute events in the Capital District. Show less

    • Assistant, Community and Public Relations
      • Oct 2014 - May 2015

      Served as primary brand ambassador for BlueCross BlueShield, representing the brand internally and externally at more than 300 events. Responsible for scheduling the appearance and managing the staffing of the Healthy Zone Cruiser at community events.Responsible for tracking public and community relations exposure numbers, directly contributing to meeting Corporate Goals and metrics. Prepared monthly analytic reports for Senior Vice President, Marketing and Communications.

    • Corporate Relations Intern
      • Sep 2013 - Oct 2014

      Worked closely with the Director, Corporate Relations to assist with community outreach, event management, and sponsorship activation. Represented the brand at more than 100 community events reaching over 100,000 constituents and community members.Handled administrative tasks for public relations and sponsorships for a multi-faceted health insurance enterprise with annual revenues of $2.5B and significant market share as a BlueCross BlueShield licensee and third party administrator.Implemented an annual Community Relations Exposure, Giving, and Business Entertainment report showing direct business impact and ROI of the corporation’s sponsorships and charitable giving initiatives including sales outcomes of entertainment opportunities. Collaborated with finance, sales, and corporate relations. Final report was presented by Senior Vice President, Marketing and Communications to the HealthNow New York Board of Directors.Created weekly analytic reports for intranet website using Google Analytics. Responsible for capturing and recording post-event quantitative and qualitative data. Managed aspects of partnerships with Buffalo's NHL and NFL teams. Coordinated and executed events in the community. Assisted with internal events and supported Human Relations department at recruiting events. Show less

  • Delta Sonic
    • United States
    • Consumer Services
    • 500 - 600 Employee
    • Sales Advisor
      • Mar 2011 - Nov 2013

      Promoted and sold automobile care products and services through direct customer-facing interaction. Served as trainer, oversaw sales promotions, responsible for transactions worth over $5,000 per shift. Responsible for meeting and exceeding sales targets of $5,000 to $7,000 per hour. Received certification in services and sales from Myrrh Consulting. Promoted and sold automobile care products and services through direct customer-facing interaction. Served as trainer, oversaw sales promotions, responsible for transactions worth over $5,000 per shift. Responsible for meeting and exceeding sales targets of $5,000 to $7,000 per hour. Received certification in services and sales from Myrrh Consulting.

Education

  • Canisius College
    Bachelor of Science (B.S.), Marketing
    2010 - 2014

Community

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