Experience

Ormond Group

• Malaysia
• Hospitality
• 1 - 100 Employee

• Marketing & Operations Executive

  • Jun 2023 - Present

  Responsibilities: - Plan, execute, and monitor marketing campaigns across various channels, including digital, social media, email, and traditional marketing. - Collaborate with the marketing team to develop effective campaign strategies and ensure alignment with overall business objectives. - Monitor campaign performance, analyze data, and make data-driven recommendations for optimization and improvement. - Oversee and manage marketing automation platforms, ensuring the smooth functioning of email marketing, lead generation, and customer relationship management (CRM) systems. - Implement marketing automation best practices, including segmentation, personalization, and automated workflows, to enhance campaign effectiveness and customer engagement. - Stay updated on the latest marketing technology trends and tools, and make recommendations for adoption to improve marketing operations efficiency. - Gather, analyze, and interpret marketing data to evaluate campaign performance, customer behavior, and market trends. - Develop comprehensive reports and dashboards to provide insights and recommendations to key stakeholders. - Identify key performance indicators (KPIs) and track metrics to measure the effectiveness and ROI of marketing initiatives. - Streamline marketing processes, workflows, and procedures to enhance efficiency and productivity. - Develop and maintain documentation of marketing processes, guidelines, and standard operating procedures (SOPs). - Identify bottlenecks or areas of improvement in marketing operations and propose solutions for optimization. - Collaborate closely with internal teams, including marketing, sales, product development, and operations, to ensure alignment and effective execution of marketing strategies. - Work with external vendors and agencies to coordinate and execute marketing initiatives, ensuring timely delivery and adherence to brand guidelines. Show less



Fictron Industrial Supplies Sdn. Bhd.

• Multimedia Marketing Senior Executive/ Digital Marketing Senior Executive

  • Apr 2019 - May 2023

  : Managing stocks/items, uploading content on the website on a daily basis with the purpose of improving the SEO : Carefully chosen keywords used to improve the quality score of the website based on Google's Keyword Planner : Writing monthly report regarding the statistics of the website : Taking photos of items in/out to keep a record of each item : Assist the manager in marketing the company's brand through social media platforms or any advertising platform that has high usability : Data entry : WordPress (fictron.info) Show less



PT Jaya Marin Sdn. Bhd.

• Marketing Manager

  • Jan 2017 - Dec 2018

  : Executed a media plan to engage customers via the web : Managed product counts : Market the company brand with the use of socmed and various platforms in accordance to the industry : Assisted the supervisor in dealing with or closing customers : Executed a media plan to engage customers via the web : Managed product counts : Market the company brand with the use of socmed and various platforms in accordance to the industry : Assisted the supervisor in dealing with or closing customers



Other

• Poland
• Marketing Services

• Odd Jobs

  • Jan 2009 - Dec 2009

  (Retail-Events) : Calvin Klein - Sales : Aldo - Sales : IM4U - Event Coordinator : Popculture Magazine - Jr Marketing (Retail-Events) : Calvin Klein - Sales : Aldo - Sales : IM4U - Event Coordinator : Popculture Magazine - Jr Marketing