Experience

Naseeha Mental Health

• Canada
• Mental Health Care
• 1 - 100 Employee

• Marketing Coordinator

  • Dec 2022 - Present

  - Develop and implement marketing strategies to promote Naseeha's services - Manage the Naseeha's website, ensuring it is up-to-date, visually appealing, and user-friendly - Create and curate social media content to engage with the target audience and increase brand awareness - Coordinate email marketing campaigns, including drafting email copy and designing email templates - Develop and produce marketing collateral such as brochures, flyers, and posters - Plan and execute fundraising campaigns to support the organization's programs and services - Monitor and analyze marketing metrics to measure the effectiveness of campaigns and identify areas for improvement - Collaborate with internal stakeholders and external partners to ensure consistent messaging and branding across all channels - Stay up-to-date with industry trends and best practices to continuously improve the organization's marketing efforts Show less



Careem

• United Arab Emirates
• Software Development
• 700 & Above Employee

• Social Media Community Manager

  • Oct 2021 - Aug 2022

  • Grew and managed an online community of 6mn users through Hootsuite with a response time of less than 3 hours across platforms (Instagram, Facebook, Twitter, Linkedin) • Executed creative copywriting for hero social media campaigns in line with the brand’s tone of voice • Planned, edited and published content regularly for meaningful connections with the target audience • Engaged in social listening and sentiment analysis on the most talked-about topics to direct content strategy accordingly • Advocated the brand by proactively engaging with social media followers through memes and viral marketing tactics • Mitigated negative sentiment on critical cases through PR crisis handling and online reputation management techniques • Seeded the brand into the discussion of trending topics on social media and engaged with influencers for digital PR • Collated and consistently updated brand FAQ documents • Created reports on metrics such as engagement, conversation and leads to guide overall social media marketing strategy Achievements: • Achieved customer satisfaction (CSAT) scores of 100% across all channels (Facebook, Instagram, Twitter) • Key role in launching the reliability initiative to resolve reliability-related issues on priority which decreased the negative sentiment across different platforms • Key role in hijacking conversations and pushed Careem’s campaign during the Cricket World Cup that led to highest engagements numbers across Careem’s socials (1.4m reacts and 131k engagements) Show less



Link Building HQ

• United States
• Advertising Services
• 1 - 100 Employee

• Content and Brand Executive

  • Aug 2020 - Apr 2021

  • Positioned the brand as a thought-leader in the white-hat linkbuilding niche by writing original & well-researched content • Used Ahrefs to conduct keyword research for SEO friendly blogs and video scripts with high searchability and readability • Performed on-page SEO through headings, meta-descriptions, image alt-texts, internal-linking etc. on all content pieces • Created an editorial calendar based on the topics researched through Ahrefs • Executed storytelling techniques to develop case studies for the brand based on its achievements with previous clients • Created and assisted with setting up Email Marketing campaigns on Intercom • Tracked, reported, and analyzed web analytics like bounce rate, load times, avg. page views per session etc. • Advised on UX/UI and communication strategies for the brand for lead generation and user acquisition Achievements: • Collated LBHQ’s website with weekly SEO blogs that increased overall traffic to the brand website • Identified and appeared on 1st page of Google for longtail keywords like “SEO for law complete guide” and "SEO & digital marketing for education" Show less



Careem

• United Arab Emirates
• Software Development
• 700 & Above Employee

• Social Media Community Management Executive

  • Aug 2019 - May 2020

  • Engaged with the audience through customized replies in line with the brand’s identity and kept response times under 3 hours on all social media platforms (Facebook, Twitter, Linkedin, App store) • Achieved more than 95% CSAT score on all social assets • Engaged in social media content calendar for captain pages (text and design) • Managed online reputation of the brand and PR crisis situations using a two-pronged approach of being transparent and empathetic • Expedited and resolved experience related issues of customers by engaging with the relevant business units • Shared monthly reports highlighting key customer insights and sentiment analysis • Executed the Chatbot project using Dialog Flow by Google to further decrease response times for functional queries Achievements: • Key role in the development of Chatbot on Dialog Flow by creating intents and conducting regular bot training • Created a series of hygiene posts for the captains' (drivers) page that increased overall page engagements and likes Show less



HUB (Urban Brands)

• Pakistan
• Retail
• 1 - 100 Employee

• Digital Marketing Specialist

  • Jul 2018 - Jan 2019

  • Planned, executed and measured marketing campaigns to promote products and drive conversions • Ran paid social and search campaigns to achieve highest sales for the brand (more than CAD 33K in online sales) • Integrated Facebook pixel and Google tags for conversion tracking • Segmented users and ran email marketing campaigns using Mailchimp • Collaborated with influencers and Fashion magazines using digital PR to build positive consumer sentiment • Conducted BTL activations in malls for various campaigns • Coordinated with digital agencies and vendors to hold branding placements • Researched, ideated and executed new campaign shoots • Monitored the pulse of consumer behavior through sentiment analysis, mall-surveys and Google Analytics • Created and published social media content for always-on posts (Facebook, Instagram, YouTube) Achievements: • Launched wedding season campaign that increased overall store footfall by 25% • Launched paid social and search campaigns that increased online monthly sales to more than CAD 30K Show less



Synite Digital

• Pakistan
• Advertising Services
• 1 - 100 Employee

• Account Executive

  • Jun 2017 - Jul 2018

  • Managed an account portfolio of CAD 100K for clients in the CPG, Telecom, Fashion and E-commerce segments • Established strong relationships with clients to meet their short-term and long-term needs and increase account value • Engaged in the creative ideation and design process for always-on posts and special campaigns • Executed social Listening for Royal FrieslandCampina through Brandwatch to identify and manage PR crises • Led community Management on all assets through developed FAQs and customized replies • Executed project management skills for optimum utilization of the paid media budgets based on campaign objectives • Coordinated with internal creative and copy teams to manage content calendars • Delivering periodic reports to the brands (content calendars, status reports, and consumer insights) Achievements: • Managed and tracked sentiment of customers during the PR crisis handling for Engro's Olper's Milk through active social listening • Created and managed pitch presentations to onboard 5 new clients for the agency • Complete ownership of the WalkEaze account and eventually helped in capturing a higher retainer Show less



GSK

• United Kingdom
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Marketing Project Trainee

  • Mar 2016 - Dec 2016

  • Prepared an informative digital iPad campaign for product e-detailing for the Medical Reps. • Liaison with a creative agency to prepare a Flash game of Traxon to increase its noise level • Ideated the concept and developed content for GSK’s Annual Table Calendars 2017 • Engaged with various departments of GSK for a Pre-Audit & Assurance project • Prepared an informative digital iPad campaign for product e-detailing for the Medical Reps. • Liaison with a creative agency to prepare a Flash game of Traxon to increase its noise level • Ideated the concept and developed content for GSK’s Annual Table Calendars 2017 • Engaged with various departments of GSK for a Pre-Audit & Assurance project



Logicose

• Pakistan
• IT Services and IT Consulting
• 300 - 400 Employee

• Executive Copywriter

  • Dec 2015 - Feb 2016

  Worked at Logicose, a Content and Internet Marketing Company, as a Creative Copywriter, Executive. The purpose of this position was to cater to business-specific needs of international clients and customers by generating traffic on various online platforms through engaging marketing and promotional techniques. Worked at Logicose, a Content and Internet Marketing Company, as a Creative Copywriter, Executive. The purpose of this position was to cater to business-specific needs of international clients and customers by generating traffic on various online platforms through engaging marketing and promotional techniques.



Institute of Business Management

• Pakistan
• Higher Education
• 300 - 400 Employee

• Internee at IoBM

  • Sep 2015 - Oct 2015

  Was engaged in a six-week internship for a Higher Education Commission (HEC) project related to National Accreditation Council for Teacher Educators (NACTE) for The Institute of Business Management. Was engaged in a six-week internship for a Higher Education Commission (HEC) project related to National Accreditation Council for Teacher Educators (NACTE) for The Institute of Business Management.