Digital Media Manager - North America

• Jul 2023 - Present

Manager - Paid Media

• Apr 2022 - Jul 2023

• Manage 3-5 Paid Media Analysts & Senior Analysts. • Help team build and traffic media on trading platforms and analytics tools across multiple digital channels, including Search (Google, Bing, Amazon, Apple), Discovery & Display (banner ads), Programmatic (DSP & SSP), Social (Facebook, Instagram, LinkedIn), and Online Video (YouTube) • Optimize campaigns to meet client goals, and provide weekly performance insights & recommendations for performance improvement. •Work closely with the product managers and product marketers on client teams to facilitate delivery of go-to market strategies for new product launches. •Understand the client's goals, provide subject matter expertise, and influence both internal and external executive stakeholders. • Act as a subject matter expert and point of escalation for senior client contacts. • Help clients scale and develop Brand awareness, provide competitive analysis and guidance around campaign design and innovation. • Work with the Media Analytics team to facilitate reporting and ad hoc analyses. • Work closely with COE’s, codify and share best practices across teams. Show less

Senior Campaign Manager

• Jul 2021 - Apr 2022

• Collaborated with the Associate Director to provide strategic insights that influenced the Request for Proposal (RFP) for a government client, ultimately resulting in a successful bid and client acquisition. • Utilized Media tools such as Google Ads, Amazon Advertising, Apple Ads, DV360, & CM360 to drive an efficient MMM strategy for client campaigns, resulting in a 15% increase in overall ROI. • Mentored and trained Campaign Managers and Associates on tools and processes including MMP like Kochava. • Managed and oversaw campaign setup, execution, and A/B tests, resulting in a 25% increase in click-through rates for Google using Broad Match campaigns and a 30% increase in conversions for in-app marketing campaigns by effective audience targeting and optimizing towards a lower funnel conversion event (Updated from Registrations to Transactions). • Conducted Creative AB testing for Facebook campaigns based on color theme, offers and messaging resulting in a 15% increase in click-through rates and a 20% increase in engagement rates for the winning creative. • Utilized web analytics tools like Google Analytics to measure and understand paid media impact, resulting in a 10% increase in overall campaign effectiveness. • Monitored the goals and KPI's for over 7 clients including an E-commerce client to ensure on-time and complete delivery of campaigns. • Oversee the execution of the plan - regularly evaluate campaign performance, proactively optimize campaigns, provide campaign post reports, and ensure flawless campaign setup and digital activation. Show less

Paid Search Specialist

• Aug 2020 - Jul 2021

• Managed, created and optimized PPC campaigns on Google Ads, Bing Ads & Apple Ads for a Fortune 500 Automotive client. • Executed tests, collected & analyzed data, identified trends and insights to achieve maximum ROAS in paid search campaigns, resulting in a 18% increase in ROAS Year Over Year. • Automated pacing using Supermetrics & created insightful pacing dashboards with Google Data Studio making it easy to manage 7 figure expenses resulting in 6% decrease in overspending month over month. • Scaled google search ads campaigns by 15% year over year keeping CPAs under benchmark using SA360 Budget Based Bid Strategy, campaign consolidation and RSA adoption. • Performed paid keyword discovery, expansion, and optimization using SEMRush resulting in 24% increase in impression share and 19% increase in brand and non-brand SOV. • Wrote effective creative briefs and performed copywriting, including function-based text manipulation increasing ad relevance and quality score from poor/average to excellent. • Published a case study with Google for an automotive client on RSA adoption that resulted in 19% higher CTR & 7% higher CVR than ETAs. Show less

Product Marketing Manager

• Jan 2018 - Sep 2019

• Devised B2B online and offline go-to-market (GTM) strategies for marketing new & existing lines of products for the Maharashtra region resulting in a growth of over 27% in the client base • Engaged with cross-functional teams to help design, plan, and execute the go-to-market strategy driving measurable results. • Managed, reviewed, and performed daily account responsibilities associated with Paid media activities for the region (Google ads, Facebook & Hubspot) • Designed and executed lead nurturing campaigns retargeting win-backs using HubSpot resulting in 10% increase in Sales qualified leads (SQLs) • Assisted the creative team by providing creative copy suggestions and graphical ad templates. • Devised Social media strategies to generate and capture leads through Facebook marketing and remarketing resulting in increased website traffic by 30% and MQL to SQL conversion ratio increased by 13%. • Provided timely oversights, managed, and generated monthly reporting for all major metrics for Paid Search and Social. Show less

• Feb 2017 - Jan 2018

• Created and processed mass mailers using Leadsquared to generate and engage leads.• Analyzed pricing, margins, and discounting impacts on CLV’s• Collaborated with the design team to develop visually engaging and on-brand email templates, which increased brand recognition by 30% and generated a 10% increase in website traffic from email campaigns.• Developed Marketing and lead generation strategies for nearby cities.

• Jun 2016 - Feb 2017

• Created and executed email campaigns for various products and services, resulting in a 25% increase in email engagement and a 15% increase in click-through rates.• Conducted A/B testing on subject lines, email content, and calls-to-action to optimize email performance, resulting in a 10% increase in open rates and a 12% increase in conversions.• Managed the email list by segmenting it based on user behavior and preferences to deliver more targeted messaging resulting in 20% increase in email subscriptions. Show less

Supply Chain Analyst

• Jan 2016 - May 2016

Dynamic Buffer Management using Lean Six Sigma Tools. Optimising inventory levels of tractor parts and reducing inventory cost of up to 305,040 USD. Improving space utilisation index by redesigning the existing model of warehouse. Reducing reject ratio of tire inventory by establishing FIFO and hence controlling the movement of product between different areas of flow. Dynamic Buffer Management using Lean Six Sigma Tools. Optimising inventory levels of tractor parts and reducing inventory cost of up to 305,040 USD. Improving space utilisation index by redesigning the existing model of warehouse. Reducing reject ratio of tire inventory by establishing FIFO and hence controlling the movement of product between different areas of flow.