Experience

The Lip Bar Inc.

• United States
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Assistant Content Manager, Social and Influencer Marketing

  • Aug 2022 - Present

• Content Marketing Specialist

  • Dec 2020 - Aug 2022

  -Develop and execute social media strategy on Instagram, Facebook (FB), FB community and Tiktok based on monthly marketing campaigns and initiatives- Averaging 4 million monthly impressions-Driving TLB creator program/community. Managing creator community to execute content for campaigns, and key brand moments; maintaining creator relationships, negotiating rates, and contracts.-Driving strategy and management of 500+ member affiliate program; develop and execute monthly incentives and growth initiatives.-Oversees daily posting and responses on Instagram, Facebook, and Facebook group.-Responds and engages with audience across Instagram, Facebook, and Facebook community.-Reports on social media analytics weekly, monthly and post-campaigns; consistently track and analyze KPI’s, utilize real-time learnings to adjust strategy.- Reports on performance of TLB affiliates and content creators weekly, monthly and post-campaign. Utilize learnings to make pivots in go-forward strategy.-Drafts social copy monthly.-Brainstorm with cross-functional teams to develop and timely content and exciting content strategies.-Film and created social content for Instagram reels and Tiktok. Show less

• Social Media Coordinator

  • Oct 2019 - Dec 2020

• Social Media Intern

  • Jun 2019 - Oct 2019

  -Community engagement (responding to comments and DMs, commenting and liking content to increase visibility.-Monitoring The Lip Bar hashtag for usable content.-Helping to create and curate content-Helping to identify community/repost pages to engage through paid promotions.



Festively Faith

• United States
• Writing and Editing

• Blogger and Content Creator

  • Nov 2018 - Present

  Festivelyfaith.com is a personal passion project and destination for all things fashion, beauty and lifestyle. -Researching trends and utilizing SEO -Social media strategy and execution - writing content, graphic creation, self-photography Brand Collaborations: Clarisonic, VS PINK, Tampax, and Harper's Wilde Festivelyfaith.com is a personal passion project and destination for all things fashion, beauty and lifestyle. -Researching trends and utilizing SEO -Social media strategy and execution - writing content, graphic creation, self-photography Brand Collaborations: Clarisonic, VS PINK, Tampax, and Harper's Wilde



Coates Communications

• United States
• Advertising Services
• 1 - 100 Employee

• Freelance social media strategist

  • Sep 2019 - Jan 2021

  - Schedule and publish clients social media content across multiple channels using Social Pilot -Update and maintain monthly editorial calendar and campaign content calendar's for clients -Strategize and create graphics that align with each client's branding. - Schedule and publish clients social media content across multiple channels using Social Pilot -Update and maintain monthly editorial calendar and campaign content calendar's for clients -Strategize and create graphics that align with each client's branding.



EveryStylishGirl, LLC

• Writing Intern

  • Jan 2019 - Jan 2020

  As a writing intern, I am responsible for writing 2-3 articles per months for our fashion, beauty, and career departments, and brainstorming promotional ideas for annual SIP N' Slay networking event. As a writing intern, I am responsible for writing 2-3 articles per months for our fashion, beauty, and career departments, and brainstorming promotional ideas for annual SIP N' Slay networking event.


Brooch Bosses
• Freelance social media coordinator

  • Sep 2019 - Dec 2019


Kent State University

• United States
• Higher Education
• 700 & Above Employee

• Resident Assistant

  • Aug 2017 - May 2019

  Proudly working as a resident assistant in buildings Centennial court E/F. Responsible for creating a safe and inclusive residence hall community for Kent State students. Served as newsletter coordinator for CCE/F residence halls. -Executed monthly newsletter via MailChimp Proudly working as a resident assistant in buildings Centennial court E/F. Responsible for creating a safe and inclusive residence hall community for Kent State students. Served as newsletter coordinator for CCE/F residence halls. -Executed monthly newsletter via MailChimp



A Magazine (Kent State)

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Assistant Editor

  • Jan 2017 - May 2019

  A Magazine is a student-run fashion and lifestyle publication, it is the first fashion publication on Kent State's campus. -manages a team of fashion reporters to produce bi-weekly content to website.-edits weekly articles of reporter's-meets with team to brainstorm ideas-writes fashion articles for magazines fall publication-Worked with and organized fashion styling shoots.promoted from web content writer

• Web Content Writer

  • Jan 2017 - May 2017



Two Chicks In The Back Room

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Social Media Marketing Intern

  • May 2018 - Aug 2018

  Two Chicks is an Umbrella brand that houses two QVC brands: Attitudes by Renee and Women with Control. -Photographed, designed, and wrote copy for the designer's Instagram and Facebook pages - Worked with the social director to rebrand Instagram -Wrote blogs and social media copy - worked with Mood boards and production samples Two Chicks is an Umbrella brand that houses two QVC brands: Attitudes by Renee and Women with Control. -Photographed, designed, and wrote copy for the designer's Instagram and Facebook pages - Worked with the social director to rebrand Instagram -Wrote blogs and social media copy - worked with Mood boards and production samples


kentWired
• United Kingdom
• Construction
• Women and Gender Issues Reporter

  • Jan 2018 - May 2018


UHURU Magazine

• Magazine Staff Writer

  • Sep 2015 - May 2018

  Uhuru magazine is a student-run publication that aims to provide a voice for marginalized students on Kent State University's campus. As a staff writer, I am responsible for creating articles that represent the current culture of minority students within this generation. Uhuru magazine is a student-run publication that aims to provide a voice for marginalized students on Kent State University's campus. As a staff writer, I am responsible for creating articles that represent the current culture of minority students within this generation.



Metro Times

• India
• Retail

• Editorial Intern

  • May 2017 - Aug 2017

  As an editorial intern I am responsible for creating content and working on projects that highlight the metro Detroit area. Responsibilities include: -fact-checking -uploading events to event calendar - creating blog posts -Creating photo slideshows -taking and choosing photos -creating articles for the publications website As an editorial intern I am responsible for creating content and working on projects that highlight the metro Detroit area. Responsibilities include: -fact-checking -uploading events to event calendar - creating blog posts -Creating photo slideshows -taking and choosing photos -creating articles for the publications website



Grosse Pointe Yacht Club

• United States
• Hospitality
• 1 - 100 Employee

• Poolside Server

  • May 2015 - Aug 2017

  Worked as a server for harbor-side restaurant at a members-only yacht club. Worked as a server for harbor-side restaurant at a members-only yacht club.



Wet Seal, LLC

• United States
• Retail
• 400 - 500 Employee

• Sales Associate

  • Jun 2016 - Aug 2016

  Assisted customers on sales floor with purchases and offered styling tips. Assisted customers on sales floor with purchases and offered styling tips.



Chattertainment

• United Arab Emirates
• Events Services

• Web writer

  • Apr 2016 - Jul 2016

  Pitched and contributed articles to the website. Pitched and contributed articles to the website.



Paula Murphy Consulting

• United Kingdom

• Co-presenter at Personal Digital Archiving Conference

  • Apr 2015 - Apr 2015

  Assisted in digital archiving presentation held at New York University Assisted in digital archiving presentation held at New York University