Experience

O'Reilly Media

• United States
• E-Learning Providers
• 100 - 200 Employee

• Product Designer

  • Apr 2021 - Present

  Work cross-functionally with Product Management, Project Management, and Engineering to define and inform digital product strategy and implementation. Contributed to the native mobile design cycle including research, wireframes, visual design, prototyping, user-testing, iterating, and shipping Responsible for creating the visual design and direction for native mobile apps for new features such as audiobooks and dark mode Part of a Design System team where I contribute towards improving and extending the current O’Reilly Design System



Purpose Race Events

• Visual Designer

  • Jan 2017 - Present

  Worked closely with the owners to develop the look and identity of various races Created the original graphics which have been used in the Run the Alamo weekend, which now attracts over 5,000 runners from around the country Recognized early 2017 the need to close the communication gap between runners and race organizer team Conducted surveys, user interviews, and usability testing for the Run the Alamo and Spa Girl Tri website to uncover customer and business needs Analyzed analytics from Run the Alamo and Spa Girl to iterate for the website Conducted user research and presented my design justifications to owners Developed user flows, low and high-fidelity mockups Created handoff files for the developer



Faith Pena Designs

• San Antonio, Texas Area

• Freelance Graphic Designer

  • May 2008 - Present

  Various design projects for local race directors including logos, websites, ads, medals, t-shirts, awards, bags, and merchandise. Logo design comes during an intensive brainstorming session determining what direction the race theme will go. From there the logo is designed, and then we branch into all other aspects of the race identity. Various design projects for local race directors including logos, websites, ads, medals, t-shirts, awards, bags, and merchandise. Logo design comes during an intensive brainstorming session determining what direction the race theme will go. From there the logo is designed, and then we branch into all other aspects of the race identity.



Texas Trophy Hunters Association

• United States
• Media Production
• 1 - 100 Employee

• Art Director

  • Jan 2016 - Jan 2017

  Responsible for the output of the entire magazine, which included approximately 25 features and member stories, and 10 columns per issueResponsible for all the collateral and signage for the Hunters Extravaganza trade show held in three cities across TexasResponsible for all the collateral and signage for the Bucks & BBQ weekend cook-outDeveloped a new branch of branding within the magazine, which updated the overall branding aesthetic Manage Departmental WorkflowProvide Art Direction on various TTHA projects and events

• Graphic Designer

  • Oct 2007 - Dec 2015

  Worked with editorial to design beautiful layouts for the bi-monthly magazineMentored high schoolers every fall in graphic design and the magazine processDesigned creative print ads for advertisersDeveloped and re-branded the look and feel for columnsManaged the monthly e-newsletter and created all graphics required