Experience

National Trades Union Congress (NTUC)

• Singapore
• Non-profit Organizations
• 400 - 500 Employee

• Senior Executive

  • Apr 2022 - Present

• Social Media Executive

  • Feb 2020 - Apr 2022

  - Crafts marketing collateral such as visuals, videos and copy for organisation- Manages organisation's social media platforms



Association of Small & Medium Enterprises

• Singapore
• Non-profit Organization Management
• 1 - 100 Employee

• Senior Executive Corporate Communications

  • Aug 2019 - Feb 2020

  - Writes speeches for ASME’s senior management - Works collaboratively with external clients and sales, marketing, design and production teams and oversees all editorial content and advertising up to and including final approval and publication - Curates, edits, creates and compiles publishing content for ASME’s Entrepreneurs’ Digest - Writes the cover stories and cover features for ASME’s Entrepreneurs’ Digest - Creates and maintains monthly editorial line-ups and deadline schedules - Writes, edits and proofreads materials (including Chinese copy) for ASME’s collaterals, such as the Annual Report, Singapore Prestige Brand Award (SPBA) Winners’ Special and the Entrepreneur of the Year Award (EYA) Winners’ Special - Translates and writes subtitles for ASME videos (Chinese to English) - Coordinates key ASME events such as the SPBA Gala Dinner and EYA Gala Dinner Show less



Meltwater

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Media Analyst

  • Jan 2018 - May 2019

  - Collated and edited daily communications reports for a key Government ministry - Compiled and analysed data to produce monthly and annual reports on media portrayal and share of voice - Monitored social media sites daily to garner insights relevant to clients - Performed translation work on a daily basis (i.e. Chinese articles to English summaries) - Worked in a team of 25 people to provide daily, 24/7 media coverage to clients - Collated and edited daily communications reports for a key Government ministry - Compiled and analysed data to produce monthly and annual reports on media portrayal and share of voice - Monitored social media sites daily to garner insights relevant to clients - Performed translation work on a daily basis (i.e. Chinese articles to English summaries) - Worked in a team of 25 people to provide daily, 24/7 media coverage to clients



InsightMatrix Asia Pacific Pte Ltd

• Singapore
• Information Services
• 1 - 100 Employee

• Media Associate

  • Nov 2015 - Dec 2017

  - Collated and edited daily communications reports for various Government Ministries including Ministry of Education (MOE), Public Service Division (PSD), and Singapore Tourism Board (STB). - Compiled and analysed data to produce monthly and annual reports on media portrayal and share of voice - Performed translation work on a daily basis (i.e. Chinese articles to English summaries) - Collated and edited daily communications reports for various Government Ministries including Ministry of Education (MOE), Public Service Division (PSD), and Singapore Tourism Board (STB). - Compiled and analysed data to produce monthly and annual reports on media portrayal and share of voice - Performed translation work on a daily basis (i.e. Chinese articles to English summaries)



LUSH Fresh Handmade Cosmetics

• Singapore

• Sales Associate

  • Dec 2013 - Nov 2015

  - Supervised the making of fresh face masks and cleansers for the brand - Oversaw shop operations and trained the team on product and sales knowledge, and brand values - Assisted in marketing efforts as a brand ambassador (i.e. hosting blogger parties and seasonal/holiday events) - Supervised the making of fresh face masks and cleansers for the brand - Oversaw shop operations and trained the team on product and sales knowledge, and brand values - Assisted in marketing efforts as a brand ambassador (i.e. hosting blogger parties and seasonal/holiday events)