Buying Director

• Sep 2021 - Present

Head of Brand Consultancy

• Jan 2020 - Present

- Producing actionable insights to create plans that are implemented within the joint business plans for LOOKFANTASTIC brand partners- Delivering regular reporting and analytics, evolving to changing business need- Investigating and explaining the drivers of performance and answering complex business problems- Communicating analytical approaches and insights to non-analytical audiences at various levels of seniority- Frequent usage of SQL, BigQuery, Python and Google Analytics

Brand Analytics Manager

• Nov 2017 - Jan 2020

• Leading a team of analysts to uncover data insights and implement recommendations and actions across Buying, Trading and Marketing functions.• Providing data, insights and recommendations to some of the biggest beauty brands in the world• Presenting and attending strategy meetings both internally and externally

Customer Scientist

• Sep 2016 - Nov 2017

-Working within Customer Science to make data-driven decisions that have immediate business impact-Working with multiple teams across the group, including executives and senior management-End to end ownership of solutions to business problems and improvements- Using data to understand CRO, customer journeys on site and purchase behaviour -Past projects have involved work around Customer Services, tax compliance, competitor analysis, logistics, optimising digital marketing channels- Comfortable with Google Analytics, SQL, Excel