Faisyal Firdaus

Head Of Brand Experience at StratX Kompas Gramedia
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Contact Information
us****@****om
(386) 825-5501
Location
ID
Languages
  • English -
Skills

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5.0

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Ignatius Untung

Faisyal is a strategic thinker with a good technical knowledge of online marketing. It doesn't take too much effort to formulate online marketing strategy with him as he's already prepare the short list of possibility. As a friend, he's a very nice person to work yet hangout with.

LinkedIn User

I had a chance to work with Faisyal closely to understand his marketing objectives and to provide the right digital mix solutions to achieve EF goals for each of the new programs in Q2 2013. I found Faisyal is a detail-oriented manager with great insights in Indonesia education sector. His sharp business acumen and great communication & interpersonal skills have enabled smooth collaboration that delivered great results on EF digital marketing campaigns.

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Credentials

  • The Data Scientist by Johns Hopkins University ( Non Degree )
    Johns Hopkins Whiting School of Engineering
    Jan, 2017
    - Nov, 2024

Experience

  • StratX KG Media
    • Indonesia
    • Advertising Services
    • 1 - 100 Employee
    • Head Of Brand Experience
      • Mar 2019 - Present

      i help brands to be relevant and to accelerate growth for now and future - Part of StratX, a Growth accelerator for all business units under KG Media - Champion the brand and marketing strategy for all brands under KG Media and non KG Media - Provide the best business solutions for partners by understanding their brand needs and business challenges to formulate integrated solutions, including identifying areas where Kompas Media Group can provide more value to our clients through current campaign expansion and leveraging data and analytics to build a case for up sell opportunities

  • KATADATAcoid
    • Indonesia
    • Media Production
    • 100 - 200 Employee
    • Head Of Strategy
      • Feb 2018 - Mar 2019

      • Act as advisor for CEO and COO for short and long term strategy for brand and marketing • Brand Strategy Development: Lead development and implementation of key components of Katadata's commercial strategy, including market definition, brand vision, indication sequencing, value strategy, differentiation, and positioning • Brand Roadmap: Interpreting and translating the brand & marketing strategy to be articulate and actionable and provide a blueprint that can guide and support the BU leaders as they work to shape the tactics and plans. Managed divisions : - Product Team - Marketing Communication & Digital Marketing Team - Offline Activation Team

  • REA Group
    • Australia
    • Online Audio and Video Media
    • 700 & Above Employee
    • Head of Marketing
      • Jun 2016 - Feb 2018

      - Lead the marketing team ( PR, Partnership, Event, Community and Digital ) to ensure activity is consistent across Indonesia- Market research and competitor insight to assist in shaping marketing communications activity- Assist sales teams with development of acquisition campaigns- Work with product development to determine new product concepts - Ensure that B2C communications are engaging and improve guest experience to maximise growth opportunity and revenue - Lead on Company Marketing Strategy

    • Head of Digital
      • Oct 2015 - Jun 2016

      - Create and own the marketing plan for digital; build the strategy, set targets and budgets, create and run attribution models and AB testing.- Own and manage all digital channels. Oversee the scaling of existing channels (Paid, Social Media) and test new channels.- Drive the execution of the digital marketing plan, delivered in part by the internal team and where appropriate via external team - Own the landing pages. Drive traffic to the site, use AB testing to optimize and drive conversion. Lead the interaction with Product and Tech in order to refine and optimize the site.- Develop the digital communication and content plan. Help to build rumah123 brand- Analyse and report on all digital marketing activities and provide reports - Constantly evaluate customer research, market conditions and competitor data to ensure rumah123 is at the forefront of the digital landscape.

  • EF English First
    • Switzerland
    • Education Administration Programs
    • 700 & Above Employee
    • Online Marketing Manager
      • Feb 2011 - Sep 2015

      - Develop, test and manage online marketing plan that drive registrations - Tracking conversion rates and making improvements to the website. - Develop, test and manage SEM, SEO, PPC, Retargeting, and affiliate programs that drive end-user registrations - Social media marketing: centrally manage Registry social media marketing through all channels (Twitter, Facebook, YouTube, Google+ Business Page) - Partner with marketing colleagues to define objectives, priorities, and analytics that support their marketing objectives via social channels

  • Leo Burnett
    • United States
    • Advertising Services
    • 700 & Above Employee
    • Senior Account Management Team
      • Apr 2007 - Feb 2011

      1. Provide information for strategy development 2. Building strategies and maintaining client’s digital asset such as website, microsite, facebook fanpage, twitter account etc . 3. Processes and translates information from Client into sound and clear directions 4. Prepares documents that are accurate, complete, effective in form and content, and submitted on time per Agency standards 1. Provide information for strategy development 2. Building strategies and maintaining client’s digital asset such as website, microsite, facebook fanpage, twitter account etc . 3. Processes and translates information from Client into sound and clear directions 4. Prepares documents that are accurate, complete, effective in form and content, and submitted on time per Agency standards

Education

  • Bina Nusantara Business School
    Magister Management, Marketing
    2008 - 2010
  • The Johns Hopkins University
    Non Degree, Data Science
    2017 -

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